How do you determine whether to pursue keywords suggested by Google Instant?

[ProjectLabs]

I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google.

My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.

[Christy-Correll]

You've received some great responses, Project#Labs! Do they answer your question?

[danatanseo]

EGOL,

I 100% agree! My best resources for keywords are on site search (particularly those producing zero results) and combing through my Google Analhytics organic search terms to see what produces conversion/revenue [I'm an e-commerce gal].

For brand new sites, though, I would recommend leaving all avenues of keyword research open and doing as we both suggested and know, know, know your customers.

Dana

[EGOL]

I know about our customers and our products and weed through them accordingly.

Absolutely.  Thumbs up.

[EGOL]

If you know your industry or topic niche very well then you probably have a good idea of what people need to know, want to know, and are asking about.

Those are generally the best topics for search volume. But.... the best topics for attracting links likes and mentions are what people need to know but don't know that they need to know and are not asking about.  Now, if that topic is something that they will not understand then that should be place on your back burner until people are ready for it.

My experience is that keywords in search suggestions and KEI lists are not the best things to chase.

[danatanseo]

When it comes to the keywords suggested by Google, I trust my gut, what I know about our customers and our products and weed through them accordingly. I tend to use them as inspiration for content, and then produce that content in conjunction with other relevant keywords. Sometimes the auto-suggested keywords provide interesting insight, but aren't relevant to the type of page I'm working on. For example, a search suggestion that is "Bran Name A versus Brand Name B" may not be appropriate for my e-commerce site if I am a reseller for both brands, unless I produce some kind of comparison chart, or something that's fairly unbiased. A blog post, on the other hand, could really promote one brand over another and explain why.

I think how and where these suggestions are used really depends on the term and the contect in which it will be used.

Not exactly a definitive answer, I know, but I hope that gives you one take on it. Cheers!

Dana