Local SEO company
-
How important it is to choose a local SEO company based on their location? How can you check their reliability?
-
From a purely technical perspective, there's no reason that I can think of. I can, however, think of some business, relationship, and link building reasons.
-
Greater understanding of the geographic area and nuances. Working in Lancaster, PA, for instance, I've seen some seriously weird phrases that people use (and search for) idiomatically.
-
Potentially stronger (or already existing) local relationships for link building, both in terms of local business relationships as well as with local niche sites and authorities (e.g. newspapers).
-
Face-to-Face might, potentially, offer more accountability. I guess this one depends very strongly on the company you're dealing with, but you could make the argument that an SEO would develop a better understanding of your business if they meet you.
I can also think of some downsides, like lack of talent in your area.
Whether you're looking locally or further abroad, if you have concerns, references or referrals are always a big help, in my opinion.
-
-
SEO work is done over the internet, why would you need them to be a local company, other than to go to their office for face to face meetings perhaps?
-
Depends what industry you are in. I think some industries it is essential for someone to know the location and competition professionally rather then just using the same tactics they would normally use.
-
I would do a few checks, first see if they are ranking for their own term, ie we are in the miami/fort lauderdale our terms that we are looking (and are) to rank for are SEO Miami or SEO Fort Lauderdale. Local SEO does not have to be done by a local SEO person or company. However a local SEO guy probably has local connection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm not ranking locally.....
Hello, We own the business BIM Fitness and Performance in Fort Myers, FL. However, when we do a search near us, we are down at the very bottom of the page. Can anyone provide some insight as to why this may be? I know SEO is the long game but is there anyway we can at least appear higher up locally?
Image & Video Optimization | | ash.gray0 -
How do I increase my client's Google Local listings?
Hi Guys, I have a hypothetical question for you. Let's say I live in a town that has two pizza places and in the maps section of a Google SERP the other place outranks my client when I type in "Pizza Place Smalltown NY." What would be a list of things that I could do to make "Pizza Place Smalltown, NY" rank better in that portion? Thanks!
Image & Video Optimization | | oomdomarketing0 -
Tracking Numbers and Local Listings
Hello all, had a quick question about the pros and cons of claiming a bunch of local listings and using a tracking # on our business profiles with those listings rather than our actual #. Anyone have any insight into whether this is good or bad practice and why? Thanks in advance!
Image & Video Optimization | | goldbergweismancairo0 -
HELP my client wants to run two yoga companies from the same address
My client has been very successful in local for yoga hertford. Now she wants to do an additional site with five other yogies. The name of the company is obviously different and as with her original company hertsyoga - the actual venues for the sessions are all over the place but principally at a local venue called the Castle which hires out a studio. My question is what do I do to keep her Nap consistent. She apparently has friendly neighbours who are happy for her to use their address (one door up), and apparently they wont move! But I really don't think they will be happy for me to put their address on the site and in citations locally. What should I do?
Image & Video Optimization | | catherine-2793880 -
Once you start fixing Local citations with correct NAP, is it normal for your rankings to plunge at first?
I strongly believe that I have received the most solid Local advice I could from these forums and have started (in just a few days) to make the needed corrections. At the same time I'm somewhat excited and optimistic that it will be a long journey but that it's a learning process. About 5 days ago, I set my website up with "City landing pages" and I started plundering through google, fixing and claiming and correcting as many citations as I could with correct NAP. The journey still continues today as I just got my Bing Local card in the mail and verified. I went to check my rankings on Google Maps, just to see if anything had changed and sure enough it had. My listing had been holding strong at page 10 (which drives me nuts) and now after 5 days of solid work its on page 18. I have to assume that because I'm stirring the dust perhaps Google is confused and maybe in a month or so things might start moving the other way? Thoughts?
Image & Video Optimization | | jonnyholt0 -
SEO, backlink help needed.
Does any one know best SEO and backlink service that uses white hat method. I dont have anytime for optimization. Im looking for one way backlinking and on-page and off page optimization. Will appreciate help.
Image & Video Optimization | | tanveers0 -
Does YouTube read a transcript for SEO
Hi, Just wondering if anyone knows if YouTube uses transcripts uploaded to videos as search signals? ie will the video rank better in the SERPs with a transcript? Thanks
Image & Video Optimization | | Digirank0 -
Does Local SEO affect international ranking ability?
I'm 90% sure that local SEO doesn't have an affect on international rankings (it doesn't logically make sense that it would) but I wondered if someone could verify that assertion for me, either from experience or by pointing me in the direction of a resource/article that states it. Have searched high and low but can't find anything thanks j
Image & Video Optimization | | jamesjackson0