Content creation
-
I don't mind putting in the work to do it I just want it to be worth it. How do i find the best content to write about I do lawn care yeah super exciting I know, but there has to be a way I can find out what people are searching for and create the content before they search.
So my question is how do you find out what content will go viral im not saying like spin out and land on CNN but I mean there's got to be a way I can figure this out.
Anything would be helpful.
Thanks guys and girls.
-
We write fun articles that often get picked up by the big blogs and we get a lot of useful links out of them. Recently the New York Times stumbled across our blog and asked us to join their debate on air conditioning. Air conditioning is also a pretty boring topic but we have pushed the industry boundaries and have had some good success because of it.
BUT.... you can have great content but you need to know how to promote it!
Some Examples of posts that went viral:
http://www.rollaramp.co.uk/news/infuriating-wheelchair-ramps/ (on our wheelchair ramp website)
http://www.airconco.com/news/9-most-extreme-air-conditioning-repairmen-1243.html/
http://www.airconco.com/news/how-not-to-install-an-air-conditioning-unit-1190.html/
http://www.airconco.com/news/the-air-conditioned-outfit-83.html/
http://www.airconco.com/news/invasion-of-the-air-conditioners-189.html/
With anything you produce you should always be proud to show it to a friend (that's my motto)
-
The best source for topical information is your customers, trade groups and general trends. First , are you noticing an uptick in a certain service or are you getting the same question over and over? These would mean people want to know about that topic.
Next, look at seasonality - March is home improvement time so what can people do to kick off their lawn care? Summer: if it's extra dry, what considerations should people think through to manage their lawn care? Or, if it's overly wet, what might they need to know? Fall: what should people do to prep their yard for winter? (Depending if you are in an area with more traditional four seasons.)
From industry trade shows - are there certain plants or trees that are a hot trend and being pushed? Is there a fear of any type of bug or insect infestation people need to counter?
What about best practices or care tips? "Tips from the pros." Your industry has plenty of information there - it's just a matter of you looking at it from a different perspective.
Google Trends is one way to see what people are searching for, and same with the Adwords keyword tool to gauge what type of searches people are conducting - not to mention any analytic data you see that drives traffic.
Think less like a business person and more like a reporter - address the topical relevance (timeliness - there's a reason why tax articles are more popular starting in January because it's when people start preparing, not in September), the problems (what problems do customers have and how can I solve them?) and the share. (Who, what, where, why, how?)
-
Use social listening tools to get ideas. There are a bunch of social listening tools and maybe search "lawn mowing" or what not and see what others are saying.
You can even go into twitter/search and check out what people are talking about. Generally, finding out what users are talking about and getting ideas of what people consider funny and worthy of a social share by researching and increase the chances of your content being shared.
Some people don't like the lawn mowing smell, maybe there is a way to have it smell better? Some might find that useful and worthy to share among fellow lawn owners.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Professional Content Writters
Hello I am looking to hire a professional content writer who can do keyword research and content writing in one. Has anyone ever used a professional freelancer for this and if so, do you have any recommendations for me in terms of freelancers or websites to help me find someone? Thank you
Keyword Research | | xdunningx0 -
Is there ever a time when we shouldn't care about content showing in search?
I often get push back from our content team about optimizing blogs for organic search. They'll say things like "but this isn't relevant for search" or "well, this is intended for people who come directly to our blog, I don't think it'll matter if it shows up in search." This is especially true when we publish product announcements and customer case studies. As an SEO, my opinion is definitely biased, but I 100% disagree and believe that search is relevant for every piece of content -- it's just that we might approach SEO differently for a product announcement (i.e. looking at branded search queries) vs. a more general "how to create an editorial calendar" type post. Would like to hear thoughts from the Moz community, though: what do you think? Is there ever a time when search isn't relevant for a blog post? Ever a time when we should skip the keyword/phrase research and tracking? Why or why not?
Keyword Research | | AsanaOps0 -
Strategy for product content page development.
I have a project to work on product and landing pages for a website with 5000+ SKU's. I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page. I am looking for best practices for the entire page, Title, H1, Meta and body. Any good tutorials for this type of project anyone can recommend? Anyone with experience doing this type of project? Thanks, Mark
Keyword Research | | mcg11030 -
Does a dynamic meta creation harmful for seo?
Hi guys another newbie question. I have this 20 categories and i want each of it to have a dynamic meta to save time rather than doing it manually. All the 20 categories are name of countries. Target keyword: rent a car (category) Lets say im browsing malaysia category. Meta Title: Find affordable rent a car in malaysia Meta Description: Find affordable rent a car in malaysia only here at website.com, call and book for a car now! Meta Keywords: rent a car in malaysia, malaysia rent a car, affordable rent a car malaysia, cheap cars in malaysia Now i move to another category lets say hongkong, the meta should change dynamically by changing just the name of the category Meta Title: Find affordable rent a car in hongkong Meta Description: Find affordable rent a car in hongkong only here at website.com, call and book for a car now! Meta Description: rent a car in hongkong, hongkong rent a car, affordable rent a car hongkong, cheap cars in hongkong and this goes to all other categories as well. Will it hurt my seo? i mean it could be a form of duplicate content or whatever. Also please correct me of doing my meta, if its correct especially in meta keywords i dont want keyword stuffing as a problem why im not ranking. Thanks a lot guys. Im still in the process of learning the basics 😄
Keyword Research | | geefex6nsy0 -
Does my website have a bad rank in google because EMD or lack content ?
Hello, I'm a beginner I just started my website xxx a few days ago. I submitted my url to several good quality directories (about 20, the last 3 days), I tried to write different descriptions for each directory. I have a very bad rank on google results (28+) for keywords "psychologue montluçon" I don't know if it's because of : lack of content, EMD, lack of backlinks (I submitted my website to directories, but its seems it takes a lot of time for updates). Sorry for bad english, if you can help, thank you !
Keyword Research | | adelie0 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Can using an exact sentence from your content as meta description hurt?
Hi Mozzers! I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings? Thanks!
Keyword Research | | Travis-W0 -
Help with understanding how to target keywords not in content ?
I have a customer suggesting the use of keywords related to his competitors but not in the content of his site or how he promotes his brand. The page content is product specific and I use keyword matches for page and site strength. 1.) Does it hurt or help to load up the keywords with misc. keywords (example- the site is for a premium product use the terms "cheap", "affordable") 2.) Any suggestion for almost blank/generic landing pages ? 3.) Any benefit or penalty for using fewer keywords on multiple pages ? (example - target 6-8 words on 30 pages) I need a few discussion points for my next meeting and to clarify my position.
Keyword Research | | sd11sine0