How strong are reciprocal editorial links
-
Hello,
If someone mentions a site in their blog, then that site mentions them back in their blog, how strong is this reciprocal link?
Can a lot of these type of links be bad?
Thanks
-
The fact that you're getting dramatically different views on the issue leaves open the possibility that there is no steadfast rule to go by here. If that's the case, your SEO experience should be telling you to tread lightly.
A few years back, Bill Slawski wrote a post about what search engines think about reciprocal links. Some months later, Eric Ward a post expounding on "Why Reciprocal Links Will Always be Viable". Both are still relevant and good reads.
-
Thank you Irving and littlesthobo,
I posted this because I seem to be getting dramatically different ideas on if editorial reciprocal links are beneficial.
I'd like to hear more details on how you know that the links are good or bad, and it would be great to hear from others' opinions as well.
We're considering exchanging blog posts with alumni of ours, which is what started this search for an answer.
-
I think it depends on the nature and the quality of the sites. For example, say I got a link from the Guardian and I was so chuffed I posted a link back to the article on the guardian on my blog, I'm pretty certain I would still reap the link juice benefits.
Edit - I just want to add that I do have direct experience of this on a new clients site. As a UK jounalist for a british new site he has dozens of backlinks to his site. They;re his only backlinks, his site isn't optimised at all and hasn't been updated in years, yet he has amazing rankings for highly competitive keywords.
-
reciprical linking is no longer a good strategy. google knows it's a "you do something for me i'll do something for you" deal and discounts them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a site that is a year old, we have been building backlinks organically - probably around 50 or so - then almost overnight we had100s of spammy links. Screenshot here: https://ibb.co/cijiub My questions: Should I disavow these? What happens if I don't disavow these? Can I work out where they came from? If I disavow a few of them, is this a token offering to the Google Gods that will lower my risk of being penalised? Thank you. cijiub
Link Building | | Bee1591 -
Spam links - what would you do?
Hello, A few months back our website was hacked which we noticed quickly and got fixed. However, there still is a lot of dodgy backlinks, linking to the spam pages. They come up in Webmaster Tools, Moz and SEM rush. According to the Moz Spam tool, a few of them have been given 7 flags which Moz suggests gives a 30% chance of being penalised by Google. The website has great rankings (position 1-3 in most targeted keywords) so I am scared of doing something that will harm the rankings, however I also aware that Google may do an update which could take these spam links into account. I have no experience of using the disavow tool but from reading up about it, it should only be used as a last resort. So my question is - what would you do?
Link Building | | N2Digital0 -
Links From Unrelated Sites
Ok, I know this has kind of been answered, but... I have a website that helps people find lawyers. I also have a lot of friends who are musiciansand singer songwriters. I could get these bands to link back to my page. Should I do this?
Link Building | | RafeTLouis0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Should I try to earn that link?
Hi everyone, I am new to Moz and here is my first question. I have just launched a website that took me a year to develop and I am in search for great links, following Moz advices. However, theory and practice are certainly two different things... Although my site is not about stock exchange markets, it does contain an area related to the subject. My goal is to attract links towards my main topic via that area. I have found that website: zonebourse.com (I am working on the French market)
Link Building | | Emilien
According to the Moz tools, page authority and domain authority are really good. Also, I believe I can do a very link on my side. However, should I contact them ? They have an area in the footer for link building, but it doesn't look to me as "quality work" I have been looking for contextual links, but can't find any My question is should I try to earn that link, considering that according to Moz guidelines, it may not be a quality link, but looking at the harsh reality, for such a "good" partner, it could be it or nothing? It would be great to hear a few opinions from the Moz community. Many thanks !0 -
Link removel
When removing links should I be worried about bad links from websites that have already been deindexd from Google or should I think that since it is not in these index any more it cant do harm?
Link Building | | Joseph-Green-SEO0 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1