Biggest Benefit for Footer Links "Created by ___?"
-
Greetings Mozzers,
I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc.
First Question: Is there a chance to get some value at of this area?
Second Question: What is the best structure to use to get the most benefit from this opportunity?
If there is zero value within this region and I can't get any benefit, would the following penalize me?
Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.)
Additional clarification would be greatly apprecaited.
-
Interesting, I like this.
I see how this could be beneficial because the content would be similar just changes gears a bit. I'm interested in if this would be better for my overall domain authority or having just one link on each site (home page more likely then not) in the footer with different anchor text and title tags to our home page.
-
How about adding a link at the footer "site creation by xyz" and that takes to a page which is dedicated page meant to describe the work done by designer.
This way the page we create will get the authority from homepage and thus becomes more credible source of information for google.
-
Vary your anchor text, link out from only from only a few pages (their strongest pages, preferably) and make sure each of those outbound links point different pages on your site.
-
Another tactic one client used was a website credits page. It had full priority content dedicated to the authors/designers and developers of the site. This link could be treated as higher priority over small footer text. Bonus, the page would likely be more topical to your business. Not for everyone however.
-
Fantastic response, thank you.
-
There is a chance to get some value from footer links, but there is danger too. I would recommend only adding the "Site Created By ___" on the home page, and not on the sub pages. If there are too many site-wide links coming to your site, it might trigger something in the search engine's algo.
Regarding structure, I'd say, make sure to vary your anchor text from site to site. Use your company name sometimes, use partial-match anchor text another, etc. Mix up the title tag too. Try to make it as unique as you can across each site.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of "/" and using fractions in titles
We are a company that sells pipe and fittings. An example of a part that someone will search for is : 3/4" PVC Socket I am not sure how best to represent the fraction in the title of the page that has such a product. I am concerned that if I use the forward slash it will be misinterpreted by search engines (although it will be interpreted properly by users). A lot of folk search for the product by the fraction size and so it would be good to be able to represent it in the title, but I don't want to get "punished" by confusing search engines. I could replace the forward slash with a hyphen or pipe symbol, but then may look a bit weird to our users... Any recommendations? Bob
Intermediate & Advanced SEO | | BobBawden11 -
Can one back-link fluctuates ranking of website with thousands of back-links?
It happend to our website. We have seen major ranking fluctuations for our website because of one back-link. What kind of links those can be? Why Google is not stopping them even though they claim that such back-links will be taken care of?
Intermediate & Advanced SEO | | vtmoz0 -
I have implemented rel = "next" and rel = "prev" but google console is picking up pages as being duplicate. Can anyone tell me what is going on?
I have implemented rel="next" and rel = "prev" across our site but google console is picking it up as duplications. Also individual pages show up in search result too. Here is an example linkhttp://www.empowher.com/mental-health/content/sizeismweightism-how-cope-it-and-how-it-affects-mental-healthhttp://www.empowher.com/mental-health/content/sizeismweightism-how-cope-it-and-how-it-affects-mental-health?page=0,3The second link shows up as duplicate. What can i do to fix this issue?
Intermediate & Advanced SEO | | akih0 -
Using "nofollow" internally can help with crawl budget?
Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?
Intermediate & Advanced SEO | | fablau0 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
SEO considerations around an "Ad Wall"
I'm not sure what the correct terminology would be for this but I'm calling it an ad wall. Essentially an ad overlay when someone enters a website. I see this most commonly on certain news websites. For example when you click on a link to an article on ign or forbes.com you get an ad that you have to close or skip to read the article. What are the SEO considerations if implementing something like this? I'm wondering if there are any similar to a pay wall in the sense that you want to let crawlers in to see your content and rank it but users get an ad or redirected to an ad and then back to the article page. This link currently does it for me for example http://www.forbes.com/sites/tjmccue/2012/05/22/spacex-launches-with-15-dreams-onboard/ I set my user agent to google bot and go right through to the article but if it is set to the browser default I get to an ad page I have to skip first. Is this the infamous "white hat cloaking"? Are the other ways to implement the same idea (a modal window that opens via javascript for example) that are more or less risky? I'm mainly interested in doing this based on referrer: people who type a URL directly don't see it but clicking on a link they do see it, for example.
Intermediate & Advanced SEO | | IrvCo_Interactive0 -
Removing Dynamic "noindex" URL's from Index
6 months ago my clients site was overhauled and the user generated searches had an index tag on them. I switched that to noindex but didn't get it fast enough to avoid being 100's of pages indexed in Google. It's been months since switching to the noindex tag and the pages are still indexed. What would you recommend? Google crawls my site daily - but never the pages that I want removed from the index. I am trying to avoid submitting hundreds of these dynamic URL's to the removal tool in webmaster tools. Suggestions?
Intermediate & Advanced SEO | | BeTheBoss0 -
Will Linking To "Offical Sites" Increase My SEO?
I own a movie trailer website. (Where you can watch movie trailers) Will having links on each page that are for "offical website" of each movie, increase my SEO?
Intermediate & Advanced SEO | | rhysmaster0