On-Page Analysis Question
-
Hi, I have a question about the On-Page Analysis report.
I am tracking two different keywords for our campaign: "Private Dining" and "Private Dining Sacramento". We are ranked 8th for Private Dining Sacramento but we have an On-Page analysis rating of F. While on the other hand we are not ranked in the top 50 for Private Dining but have an A on-page report.
When looking at the on-page report it makes sense that we have an F for Private Dining Sacramento as we don't use that keyword anywhere on the page. We only use Private Dining. However, we are still ranked for Private Dining Sacramento and not for Private Dining.
Should we update our keywords/text to use the Private Dining Sacramento keyword instead of the Private Dining? If we add Sacramento will we also get credit for Private Dining because it will still be part of all H,P and A tags we use?
Sampe Report
| Keyword | Grade | Google US |
| URL | Current | Change | Rank | Change |
| |Private Dining
/private-dining | A |
| no data |
| |Private Dining Sacramento
/private-dining | F |
| 8 |
|
-
Thank you for the responses. I just want to make sure I clarify any actions I take so I don't destroy the SEO we have. Since our location is located in Sacramento, being ranked by Google for the Private Dining Sacramento while still receiving an F rank for this keyword in SEOMOZ isn't really an issue.
One thing I still do not quite understand is that If we add Sacramento to our text/titles is it going to hurt the Private Dining keyword itself or is it simply going to help us get ranked for both?
-
Hi Chiaryn,
That's a great point worth noting about the On Page tool... "To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
+1 mozPoint
-
Hey Kevin,
This is actually a great question.
Google isn't very open about how they select sites for the rankings, so we have to base this type of report on best practices and past experience so some keywords can have funky results.
For the location specific keyword, you can almost use the Private Dining report as a mirror for the Private Dining Sacramento report. While Google knows your business is in Sacramento, our tool is only looking for specific words in the code and content of the page and does not take location into account. To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
As for the reason why the site would not be ranking for the more broad keyword but would be for the location specific keyword, that is most likely because you are optimized for the term Private Dining and the location specific version of the keyword is not as competitive as the more nationally applicable keyword would be.
I hope that makes sense! Let me know if you need any clarification.
-Chiaryn
-
This is a really good question as I had a similar issue.
After joining SEOMoz I changed all my page Titles and Descriptions according to the On Page Reports and sure enough I ranked Number 1 for all the keywords and had lots of A's and B's which felt great - problem is that my search engine traffic totally dried up!
What I then realised was that the more words you add to your Page Title that are matched in your Page Text and Descriptions, it becomes more niche - like mid-sized 'long tail keywords' (!) and is very easy to do when offering local services as you will probably include a location and maybe words like 'hire, book or find' aswell.
'Private Dining' is broad and you will probably have a high bounce rate for this term. However 'Private Dining Sacramento' is more locally orientated and your bounce rate should be lower and I imagine this page will probably rank higher in SERPs - question is... is this the term that web users are typing into Google?
This is why keyword research for all your pages is so important as it can guide your overall strategy. My key learning is that it's not about being found for 'found' sake, it's about what the customer is looking for, in your case is there really a market for 'private dining sacramento' or do they search for something else i.e. 'home catering sacramento' etc?
I am now 6 weeks on and traffic is only just starting to come back to my website after re-adjusting my Page Reports back to their original state, so be very careful before you make any changes as getting it wrong and correcting it is a nightmare!
-
Yes, mention "private dining sacramento" on your page to improve your relevance for that term. Doing so will also help you optimize for the "private dining" keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question
why does a business rank differ on google search and google maps (for example, a hair salon we do seo for ranks 5th for "hair salon in Dublin" on Google Maps and ranks 10th on Google search)
On-Page Optimization | | ryan.mamma0 -
Too many links per page? Double navigation on every page...
I have a client with navigation across the top of each page plus the same nav links in a sidebar on every page. Can that duplication (or the sheer number of links) on each page have a negative ranking factor?
On-Page Optimization | | brm20170 -
Why are my pages de-indexed?
<form id="form-t3_37nfib9dz" class="usertext" action="http://www.reddit.com/r/SEO/comments/37nfib/why_were_my_pages_deindexed/#"> Hello all, I am very new to SEO. For some reason many of the pages on my site were de-indexed. Specifically the ones linked from this page: However other pages, like the ones linked from this page and this page were not de-indexed. http://www.lawyerconnection.ca/practice-areas/car-accident-injury-lawyers/[1] However the pages linked from this page were not de-indexed: http://www.lawyerconnection.ca/practice-areas/slip-and-fall-lawyers/[2] http://www.lawyerconnection.ca/podcastresources/[3] That first page itself was not de-indexed, just the site that it links to. It just happened today, so maybe I am jumping the gun but I doubt it. When I enter the page into google webmaster tools again and press fetch, one of the child pages, it re-indexes. What could be the problem here? I had someone re-write the content for every city but I have a feeling that there is less differences in the car accidents pages? Is this considered duplicated content do you think? Am I making some other mistake I can't think of? Is it just a one day blip (I doubt it) Let me know, thanks. </form>
On-Page Optimization | | RafeTLouis0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
Too many on-page links
Hi, My website - www.thepartyhouse.com.au is showing as having too many on-page links for over 4,000 pages. Take for example the homepage which is showing as 188 links, but I don't understand this because I've used SEO tools to display the links and I am showing around 90 links on this page. How can I see what all the links are? Thanks
On-Page Optimization | | Spyre0 -
Results in the On-Page
I put one site (www.fmredesdeprotecao.com.br) and register some keywords, but the keywords don't appear in the results On-Page like the other campaigns. How can I solve that?
On-Page Optimization | | Ex20