I wrote this blog, now what can I do?
-
Morning Guys
As part of a bigger SEO Project I am writing some blog posts. I am trying to use information we have based on shopping habits within our store.
So I have written this first blog post:
http://blog.uniquemagazines.co.uk/2013/03/top-10-womens-magazines-purchased-as.html
What can I do with my blog now to get more exposure? I have submitted our blog to a couple of RSS directory lists. I also created a pintrest board, and announced the blog post on our facebook and twitter accounts.
I am hoping to do 1 of these bigger posts per week, and this took me about 3-4 hours to research the stats and compile the information, so obviously the more I can get out of it the better. Also, I am hoping over a number of weeks I can identify what sort of content relates best to our customers/browsers.
Thanks
Paul
-
Honestly Paul when it comes to infographics, I'd concentrate on them only if you think "yes - this would definitely work" or if you have the time to give to it. There's no point, especially now, doing a half-hearted one.
Finding those bloggers can be tricky, but there are a couple of great tools to help you. Moz's own Fresh Web Explorer and Followerwonk can help search blogs and twitter profiles for key terms. I'm a fan of IceRocket as well, which also searches blogs. You could also find a few listed on Technorati.
As for Glamour - for sure, they may not be that keen. The flip-side is that you're pretty much a free marketing channel for them (you do the marketing yourself) and so a quick contribution to give the post gravitas could be appealing. Doesn't have to be glamour either of course, could be anyone on the list.
You could also mention the research on marketing blogs by helping to contribute to them. My Blog Guest is another avenue to find certain kinds of blogs.
-
Hi Tom
Thanks for taking the time to help me. I like your ideas. It's good to get input from someone with fresh eyes.
I hadn't thought about outreaching to Glamour, because we are a third party agent who sell subscriptions on behalf of the publishers of Glamour. In effect we supply them with supplementary subscription orders, in addition to those they get themselves, so I think they would be unlikely to want to push people to us. However, they may like to link to that content, as it puts a fresh spin on their title. I will look into that.
I like the idea about speaking to other bloggers. Would you suggest opening with asking them what they think of the blog, and what they think about this topic of buying a magazine as a gift? What's the best way to find these people? Search for fashion blogs, twitter accounts etc?
Infographics, I have mused on these for a while. They are all the rage, but I often wonder what percentage of total infographics actually become wide spread. Therefore is it worth the time and effort creating one? I might spend an hour or 2 playing with the idea and if it looks good I will add that to our blog also.
Thanks again
Paul
-
Hi Paul
Perhaps you could outreach to a few people. Obvious choice would be Glamour magazine themselves. I think this would be great PR for them - if you could contact them and say that you're running with an idea like "Give the Gift of Glamour" they may pick up on it.
You could also incentivise it. Contact them for a feature and say that you would be prepared to give away a free 3/6 month subscription to someone in their readership. A requirement might be to create the most creative pin on your pinterest board, a quick blog post/social media message on why they love Glamour/like giving Glamour away and so on. Quite a big giveaway, but then again the readership is likely to be very big and the potential exposure could outweigh the cost significantly.
Do you know any fashion bloggers, or could you research them? Ask them to contribute to the article - why do they think the magazines rank where they are? Is it a price factor? Quality? Asking them for a few quotes could create exposure to your site if they mention it on their social media or blog page (a bit of egobait if you will).
Doesn't have to be those kind of bloggers either - maybe you could ask someone in marketing research/insight what they think as well.
Do you think this post could translate into an infographic. They don't come cheap I know and they have been a bit overdone, but if you can see it quite quickly it might be worth pursuing. Sites like http://www.easel.ly/ and http://infogr.am/ are free, so have a play around there.
The key thing is that your content is of a very good quality and its very thorough. It should be received well if you outreach this around, so try giving that a go.
Hope these ideas get the creative juices flowing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where do I place my blog
Sorry but this has probably been discussed earlier, but things change all the time. Gonna start blogging about my webside.
Content Development | | helgeolaussen
Where should I place my blog to get most SEO benefits for my main page?
mysite.xx/blog
blog.mysite.xx (on a server with diffrent ip)
An external TDL.0 -
Exchanging Guest Blog Opportunities - SEO Implications?
Haven't found a clear, recent answer on this. What are the SEO implications of exchanging guest blogging opportunities (in other words, we write an article for a partner blog with a backlink, and they write an article on on our blog with a backlink)? The partner site has a 57 domain authority and we have a 24 domain authority.
Content Development | | mikekeeper0 -
Would it be smart to have 2 different blogs on our site?
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs. Is that a good idea? Any websites currently doing this well?
Content Development | | WickVideo0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
The concept of Blogging
Can anyone describe the fundamentals of blogging? Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ? Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle? Any help would be grand!
Content Development | | Hughescov0 -
How to use articles effectively in a blog.
I wanted to start a blog so I could get some longer tail search term results. I am a knowledge expert in my area but am very busy as an entrepreneur so I had been putting it off for some time. It occurred to me that I might be able to outsource the article writing and I have started doing that. I have either come up with or have approved the topics. I am a very critical editor and demand high quality writing. The articles are all original. We are proofreading everything to make sure the articles are of high quality and inform readers about the subject. I plan to only put external links in the articles that link out to the sources for the information that was used to write the articles. We are also using pictures info graphics and video where possible. I plan to close the comments because, while we have had a website for some time and get some visitors (2500 per month) we are new to blogging and do not have a following that would post comments. My questions is this.......will these be viewed negatively by Google? I think this will be good content but I don't want to do anything to negatively affect us.
Content Development | | AndreB0 -
Blog Anchor Text SEO Query
Apologies if the following is a basic question but I am just starting out with SEO and I have seen this quite a lot recently on sites I have been on. My question is if you have a self hosted blog e.g. blog.site.com or site.com/blog and you use keyword anchor text in your blog post does that bring SEO benefits in itself or does the blog post have to be shared/commented by readers to have an effect? I have seen/heard of many sites spending a lot of money getting copy done or spending their own time and resources starting a blog but the blogs remain unshared or comment-less. I am starting my own blog to go with my social media and website so I wanted to establish the basics. Thanks in advance guys.
Content Development | | jannkuzel0 -
Our blog is indexed by "google web" but does not show up in "google blogs". Why not and how can I fix this?
We have a pretty simple blog http://www.aviawest.com/blog I've noticed our articles arn't showing up in Google blogs on "web", we've submitted to http://blogsearch.google.com/ping a month ago. Anyone have some insight here?
Content Development | | Aviawest0