Create a link or redirect?
-
We have 60 demo movie pages on our site. We no longer link to these movie pages internally, because they are outdated; however, a lot of our partner companies are still linking to these pages.
Some of these pages will have 10-15 linking root domains and a page authority of 30+... so pretty decent authority.
These pages only include a movie on the pages, no links. I am trying to pass some of the link juice from these pages to other pages on our site.
I am wondering if I should:
A)Include transcripts on these pages, then link back to our current product page or solution pages?
B)Set up redirects from these pages to a product or solution page?
C)Set up a redirect to our homepage?
Any advice?
Thanks,
Mike
-
That does help!
I was leaning towards option A, so that partners continue to link to the videos and users will click on a video and get a video.
I think I read that same article, but just didn't remember the findings. Thank you very much for posting the link.
Mike
-
Hi Mike, Sorry for my lastest answer it seems I've overlooked an article from last february which states that the value lost in a redirect is the same you lose in a link (here), so about the value both B and A will give you the same seo value (more or less).
The choice will depend on which page will return the best UX. If you think that the user may find valuable the video they're seeing I'll leave that video there and link to product or service related. If you think that the video is really outdated and you'll better get rid of it, so 301 it to the service/product page.
Hope this helps!
-
Thanks for your responses.
To help clarify things, when I say these videos are "outdate" I mean that some of them are 10+ years old... so old in fact that we do not even have GA tracking on these pages, because that was not a thought we had 10+ years ago.
Long story short, (I had a great response, but my browser refreshed and I lost EVERYTHING, so I am taking a second stab at this) as I see it after reading your responses and thinking through things further, I have two options:
A) instead of transcripts (too much time and/or money to get these written and the videos are so old that it probably doesn't make sense to get this done) I could include a small paragraph with a link to the up-to-date product page.
B) redirect to the up-to-date product page.
I want to pass as much link juice as I can from these old video pages to my product page and do not know which method would be preferred as I could include some anchor text if I choose option A (I understand that internal anchor text does not make a huge difference, but I was unable to find anything that said if there is a preference to a page having one link pointing to another page or a straight-up redirect).
Thanks for any advice you can give.
Mike
-
Going one by one:
C) redirect to a general page like the homepage is somewhat a bad idea because it's seen as soft 404, like you don't know where to point that expired ocntent so you're pointing that to your homepage.
B) redirect from those page to your product page (if they're related) always give some added value but you're avaporating some of your links value due to the redirect. Also users are expecting a video and I don't know how much your bounce may raise after doing that. Having an higher bounce is never recommended this panda days.
A) I think this is the best solution. You're still giving to users the page they requested and to enchance their experience your giving a related product they may consider useful. Transcripting the video is also useful to have that content indexed so the value of your video is added even more in those pages. I woudl like to know how much traffic you're receiving to those pages because you can also achieve more sells only by giving to the users something useful to buy.
-
I would go for option B without a doubt.
-
I know that when SEOMOZ does Whiteboard Friday they include a verbatim transcript. I think that's a pretty tacit endorsement that transcripts are important to video.I wouldn't redirect them. They sound like popular unique content (or, as it's called in the SEO industry, link bait). Instead, I would do whatever you could to monetize the pages. At the very least, spread the link juice around to other pages. Link key phrases in your transcript. Try to get people to do something on your site other than just watch a video.
SEO = marketing your website
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of EDU Links?
Greetings: We are considering hiring a firm specializes in developing .EDU links. Is the ROI on EDU links better than non EDU backlinks from reputable domains? Will obtaining EDU links results in greater domain authority and improved ranking for search engine results? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
Site wide links - should they be nofollow or followed links
Hi We have a retail site and a blog that goes along with the site. The blog is very popular and the MD wanted a link from the blog back to the main retail site. However as this is a site wide link on the blog, am I right in thinking this really should be no follow link. The link is at the top of every page. Thanks in advance for any help
Intermediate & Advanced SEO | | Andy-Halliday0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0 -
Link from archived article.
A strong news site has an "archived.domainname" folder, where they have older articles listed. I can get a link on a page where there is a 4 year old article, which will be in this archived sub-domain. My questions: Will Google view a link from a 4 year old article as less valuable. Will Google notice the article is 4 years old and find it odd why the page all of a sudden has a link to my site, and thus devalue such link the sub-domain "archived" does that tell Google it is old and a link will be less valuable thank you
Intermediate & Advanced SEO | | knielsen0 -
Video Content, created for links back to our domain landing page.. the right way to do it?
Hi We've just finished a great bit of video content for a page we're trying to push up the serps. I've done some reading around but there are lots of conflicting views. We have created this content (its a city guide) for the purpose of becoming the resource on this topic but we are a new site and we need the links we hope to generate from this, we don't want the links to youtube. Where would you upload the video? Everywhere? One place? Vimeo? Thanks
Intermediate & Advanced SEO | | xoffie0 -
The missing link?
Hello and Welcome Moz friends! Thanks for taking the time to look at my problem. On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing. www.FrontlineMobility.com If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated. Thank you Friends, hopefully you can help me.
Intermediate & Advanced SEO | | FrontlineMobility0