Off-Page Local SEO for a Home-Based Businesses?
-
What are some ideas for optimizing for off-page local SEO when you're working with home-based businesses that don't necessarily want to share their physical address, and using a PO box is not an option for major local SEO directories?
-
Do they have a service area where the company goes to other locations to perform the business? There are ways to deal with that in local. Otherwise, it may be a little more tricky or not appropriate to be in local directories. If you can share a little more information I'll make sure the correct person sees this question. Thanks!
-
That is always though because as you know the address is part of NAP consistency which is at the core of local ranking factors. I would suggest getting some unstructured citation (partial citations) just by using his phone number or his company name.
http://www.whitespark.ca/blog/post/13-what-is-a-citation
http://www.whitespark.ca/blog/post/12-how-to-identify-quality-citation-sources
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Learndash plug-in SEO
Hi Mozzers, I was wondering if anyone is using the Wordpress LMS plug-in 'Learndash'?
Image & Video Optimization | | WeAreDigital_BE
We use Wistia as hostingplatform for our videos, but a client of us prefers to use Learndash.
Are you happy with this plug-in? Are there any negative consequences for SEO? Thanks in advance! Jens0 -
Is having a Video important for SEO or is it the time-on-site that's important?
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here." Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up. (Crossing my fingers I explained this well enough) Thanks for any input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Proximity for local intent searches
Based in the UK, I can see clear differences in search results for terms that Google considers have local intent, based on location. I'm interested in the community's experience of how far in distance local intent reaches. Does it depend on the search?, e.g. If I search for restaurant will it have a different local intent radius to a coffee shop etc.
Image & Video Optimization | | bjalc20110 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
What drives the position of the local pack in a google SERP?
I have noticed that sometimes search results appear above the local pack, and sometimes the local pack is right at the top. What causes this? is there a way to induce it?
Image & Video Optimization | | adriandg2 -
Are centralized local information management services like Unified Business Listings a helpful tool or unreliable?
As we work with more local businesses, I'm looking for an efficient way to manage their information across all of the different local databases. site is www.ubl.org
Image & Video Optimization | | ScottFasser590 -
Local search optimization for national product?
Hi all, My company sells a direct-to-consumer product nationwide. We have competitors that sell through local distributors. Therefore, many customers think that this is a product that must be bought locally. Because so many people search for this product locally, we want to be able to rank for local searches. But, because we sell nationwide, we don't have localized content. We have a competitor that created a page for each state which lists every zip code and city name in the state, but that seems pretty labor intensive (and not all that effective). Any ideas on how to address this problem would be much appreciated. Thanks!
Image & Video Optimization | | responselink0