Website redesign and it's impact on ranking
-
Hey Everyone,
I have had a website in place for over 7 years and I am now at the point where I need to implement a redesign in order to sell our product more effectively.
-URL's will stay the same
-Content will change but be very similar page-to-page
-Title & Meta tags will remain the sameI'm planning on taking the site from a non-backend site to a wordpress site so the navigation will change.
Does anyone foresee that this change will have any dramatic effect on site ranking?
Thank You!
-
Thanks James,
We just finalised to redesign our website and also are following the ways you suggest here. Hope we won't be having any problem at all.
-
Thanks Guys!
-
Provided that you do everything James is suggesting, you shouldn't have an issue.
I've noticed small dips in rankings immediately after a redesign, only to regain their original positions within 2 weeks (or so).
-
If you keep the same URL structure and properly SEO optimize the WP site then you shouldn't have any problems with rankings. I recommend using the Yoast SEO plugin for Wordpress and making sure you correctly implement your robots.txt file to block any archives or duplicate content that might get created by Wordpress when you bring the content over. Wordpress has author archives, date based archives, etc and you need to make sure you don't get any duplicate content indexed. The Yoast SEO plugin has a great post here with all the details:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does sending ecom traffic away from a site impact rankings?
I have a client that represents a few big brands but doesn't offer ecommerce capability onsite, they essentially send traffic to retailers and distributors that do sell their products online - they even point to an amazon store that they own. My question is, if they did offer ecom and the conversions took place on their site, rather than direct traffic away from them, would this impact on their rankings at all?
On-Page Optimization | | Algorhythm_jT0 -
Weird 404 Error URL's - Where to redirect?
For some reason, I end up with a bunch of weird 404 error URLs like these. /KRVWZ/SVfSZ/ /wp-content/upl /MKWTZ/RKYQZ/ /wp-content/upload What should I do with them? Should I redirect them or is there a better way to do something with them. I do use Yoast Premium if that makes a difference. Thanks in advance.
On-Page Optimization | | photoseo10 -
Specific Ranking Mystery
Hello Mozzers I don't understand this specific ranking example, maybe somebody can help? For the serach term "elipslife" on Google Switzerland a client's page ranks around position 13. A competitor's page ranks at 9. And I don't get why: the competitor's page has no content and its DA is lower. Its PA is higher so I set a link in the client's homepage navigation a couple of weeks ago to lift the client's page PA above that of the competitor. This is not yet reflected in OSE currently however. Any ideas as to what may be the cause? Thx, Chris
On-Page Optimization | | ChrisCronimund0 -
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
My Site's Name Not Ranking in Google
Hey all, I've seen a few posts like this. But I wanted to start a new thread in hopes I may find the underlying issue. I've had my site: http://www.ctrl-alt-success.com for about 2 years. Recently I've started really adding a lot of content to it. (about 2-3 posts a week). I get zero organic views which is fine as I know it's still in the beginning. But here's my main question. If I type "ctrl-alt-success" into google. I get some site that shows up. "ctrlaltsuccess.com" I've been looking at this issue forever. That site has been "coming soon" for nearly 2 years. lol My site doesn't even show up on the first 10 pages of google. However in Bing and Yahoo it ranks on the first page. What could my site be doing wrong that it's not even ranking for the exact domain name? Keep in mind, if I google "ctrl-alt-success.com" my site comes up fine. Any help would be appreciated, thanks!
On-Page Optimization | | Ctrl-Alt-Success0 -
Impact of rogue keyword in content
I have a page that is optimised - title, URL, content etc for the chosen keywords. However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
On-Page Optimization | | MickEdwards0 -
Client has 2 websites... won't do away with old site.
Ok my situation is: We have built a new site for a client and they would like to keep both sites working. Should I just attempt to optimize both sites to rank well in their area? Or should I be suggesting a 301 redirect from the old domain to the new? Other options? Thanks in advance
On-Page Optimization | | IntermarkGroup0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2