Website redesign and it's impact on ranking
-
Hey Everyone,
I have had a website in place for over 7 years and I am now at the point where I need to implement a redesign in order to sell our product more effectively.
-URL's will stay the same
-Content will change but be very similar page-to-page
-Title & Meta tags will remain the sameI'm planning on taking the site from a non-backend site to a wordpress site so the navigation will change.
Does anyone foresee that this change will have any dramatic effect on site ranking?
Thank You!
-
Thanks James,
We just finalised to redesign our website and also are following the ways you suggest here. Hope we won't be having any problem at all.
-
Thanks Guys!
-
Provided that you do everything James is suggesting, you shouldn't have an issue.
I've noticed small dips in rankings immediately after a redesign, only to regain their original positions within 2 weeks (or so).
-
If you keep the same URL structure and properly SEO optimize the WP site then you shouldn't have any problems with rankings. I recommend using the Yoast SEO plugin for Wordpress and making sure you correctly implement your robots.txt file to block any archives or duplicate content that might get created by Wordpress when you bring the content over. Wordpress has author archives, date based archives, etc and you need to make sure you don't get any duplicate content indexed. The Yoast SEO plugin has a great post here with all the details:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ identifies duplicate titles - one has' www' in the title
MOZ has identified duplicate titles - one has' www' in the title. - we have a few pieces of content where the same thing is happening. Not sure how this has happened. Should we do something about this? Will it cause problems for ranking? | KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 2 |
On-Page Optimization | | Substance-create
| KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://www.substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 4 | 1 - 2 of 20 -
Putting review aggregation in product's navigation
Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?" Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo." What do you guys think?
On-Page Optimization | | Edward_Sturm0 -
My site's articles seem to never show up in Google.
This is in regards to a previous post that was answered for me:
On-Page Optimization | | Ctrl-Alt-Success
http://moz.com/community/q/my-site-s-name-not-ranking-in-google I was talking to a friend and he suggested I try to type in an article in google with the exact name followed by my site's domain name without the .com For example, I have an article entitled: "MULTITASKING IS BAD FOR YOU, MKAY?" Obviously it's a title most would not word in that way. I typed it in and followed it up with my site's domain minus .com. So "MULTITASKING IS BAD FOR YOU, MKAY? ctrl-alt-success" But I'm not even getting listed in the search. There's got to be something I'm missing. I understand backlinks are important for ranking, but when I'm trying to find an exact match along with my site's url minus the .com? I just have this strong hunch that something is awry. NOTE: It seems this is only with google. If I use Bing or Yahoo, it comes up just fine.0 -
Blogposts and Google Rankings
I'm pretty new to all of this, my new website is starting to come along nicely in the SERPs, now appear on page 4 for my main key phrases were I didn't appear last week at all. I'm now on a mission to get myself ranked higher but my website is pretty much done... apart from the ongoing blogposts that I need to add, I'm a wedding photographer so every shoot is going on to it. My question, my blogposts aren't necessarily targeting my main key phrase, it might be mentioned once or twice but ultimately it'll most likely be the venue that steals the targeting. By adding the blogposts (I still have 36 to do) and using my keyphrase sparing, will this help to elevate me from page 4 in google? I know that I still need to build backlinks etc to but just something I can't seem to find an answer for on google hehe.
On-Page Optimization | | MartinWardPhoto0 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
Not using H1's with keywords to simulate natural non SEO'd content?
There has been a lot of talk lately about making a website seem like it is not SEO'd to avoid over optimization penalties with the recent Google Algorithmic updates. Has anyone come across the practice of not using Headings (H1's, H2's etc..) properly to simulate that the current webpage isn't over optimized? I've come across a site that used to use multiple keywords within their headings & now they are using none. In fact they are marking their company name & logo as an H1 and non keyworded H2's such as our work or Contact. Is anyone holding back on their old SEO tactics to not seem over optimized to Google? Thanks!
On-Page Optimization | | DCochrane0 -
When the keyword rankings trend south…?
So for the past 3 or 4 weeks or so I’ve been making some on page tweaks for keywords that we should rank for, implementing all the keyword recommendations, and getting “A’s” in the report card for page optimization in the Pro tool, and also doing things like fixing a bunch of 404’s that I found ….so I thought I was doing a bang up job… My rankings for some keywords were generally trending (slowly) in the right direction, but this morning I see that 2 important keywords that I had been working hard on, and which had trended from around 40 to in the high 20’s in rankings, has now dropped out of top 50 altogether…. I’m a little dispirited, and now wondering if I did something wrong? Any thoughts or recommendations? Is it normal just to drop out of top 50 when you were in the 20's or 30's? Thanks!
On-Page Optimization | | inhouseninja0 -
Value of PDF's in SEO
I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
On-Page Optimization | | lvstrickland0