Better Business Bureau
-
Two questions about BBB.
1. The PA for some company listings is 0 and the PA for others is much higher. Is this because some companies have a link back to their listing and others do not?
2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE. Why is that?
Best,
Christopher -
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
- i use http://www.majesticseo.com for checking backlinks. It shows everything and is far superior than ose in my opinion.
-
I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).
The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.
-
Thanks for the quick response. Is SEO one of the reasons your companies are BBB members? What are the PA for your BBB listings?
Best,
Christopher -
I would assume it's a combination of what you mentioned, how long that listing page has existed, and how well it's linked to internally.
I am surprised what OSE doesn't pick up sometimes, but it's still the best thing out there for competitor analysis. I'm sure it will continue to improve and it may very well pick up those links in the future.
Out of the 4 sites I help that have BBB listings not a one shows in OSE. And the listings have existed for years. Google Webmaster Tools shows them though, so assume they're not going unnoticed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding external links to other businesses
Hi,
Link Building | | LisaBabblebird
I'm looking to add some external links to a website. The homepage has a section showing the logos of clients the company has worked with. Is it worth making these logos links to the clients websites? Some of the clients are household names. However, I've noticed that very few websites do this. Would it add any value?0 -
Which backlink is better for increasing my MOZ DA ?
Hello Moz Community, I have sports niche website bongdatructuyen.site. I am in process of link building for my website. May i know what should i do to increase DA of my site? Is there any way to increase my site Authority through increasing DA of my site and Keyword difficulty? Thank you !
Link Building | | gogoanimetp0 -
The better my blog gets, the lower my rankings!
My blog was hit by Google Panda on July 21. My rankings dropped dramatically overnight. Nothing I do is helping. In fact, the day my guest post was published on one of the biggest blogs in my niche (DA over 70) my Google impressions dropped to an all time low and then got worse. (250 impressions and 12 clicks) You can see the first drop and the second drop in these screenshots and yes Google Webmasters and Google Analytics match. http://tinypic.com/r/2dvtvlj/5 http://tinypic.com/r/4u83t4/5 I am getting more fans, subscribers, traffic etc but my Google traffic just gets worse. I would really like to get some organic traffic! But I have no idea why this is happening. I checked manual actions and there is nothing. I cleaned up crawl errors and duplicate content. I get several backlinks a week within my niche from high authority sites. I just don't get it and I am very discouraged. What should I do?
Link Building | | 2bloggers0 -
Is business related directory paid links OK for SEO?
I heard paid links are not good. My business is wedding related e-commerce. There are some wedding directory site out there and I need to paid them in order to put my links there. Are these directory links also count as paid links? Is it bad for SEO? I saw some popular wedding sites put their sites there too. BTW, is Yahoo , botw or business.com directory treated as paid link? Thanks, Hon
Link Building | | honkwok0 -
Setting up Web 2.0 sites in your own name or business name?
I'm interested in starting a link wheel strategy. However, when it comes to setting up the web 2.0 sites I'm unsure as to whether to set them up in my own name or in my business name. My initial thoughts were that it would appear more natural in my own name but if I have many sites linking to the same page, isn't that bad for SEO? Does anyone have any advice?
Link Building | | AAttias0 -
Which Link Strategy is Better: .edus or Blogs?
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
Link Building | | ProjectLabs0 -
I want to know that which is better option for link building through article submission.
which option is better for Link building through Article Submission and why? 1. submitting one article at 100 websites. OR 2. submitting 20 articles at 20 different websites.
Link Building | | pawankatak0 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0