Better Business Bureau
-
Two questions about BBB.
1. The PA for some company listings is 0 and the PA for others is much higher. Is this because some companies have a link back to their listing and others do not?
2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE. Why is that?
Best,
Christopher -
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
- i use http://www.majesticseo.com for checking backlinks. It shows everything and is far superior than ose in my opinion.
-
I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).
The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.
-
Thanks for the quick response. Is SEO one of the reasons your companies are BBB members? What are the PA for your BBB listings?
Best,
Christopher -
I would assume it's a combination of what you mentioned, how long that listing page has existed, and how well it's linked to internally.
I am surprised what OSE doesn't pick up sometimes, but it's still the best thing out there for competitor analysis. I'm sure it will continue to improve and it may very well pick up those links in the future.
Out of the 4 sites I help that have BBB listings not a one shows in OSE. And the listings have existed for years. Google Webmaster Tools shows them though, so assume they're not going unnoticed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to develop a good keyword I found on a new page on an established website or make a new site?
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it? The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
Link Building | | americancasinoguide0 -
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
I knew better, but did it anyway. Should I keep these backlinks?
Out of desperation (lack of time and knowing we were way behind competitors on backlinks) - I went to Fivvr and ordered 50 "high quality" backlinks. I know there are no shortcuts, but this weak little voice push through and said, "Just maybe...it's so cheap, what's the harm?" Well, I should have listened to the rationale voice which is typically so much more assertive! What to do now? *Note - I haven't had time to review them all, but at 1st glance, it appears they are off-topic, spammy blog comments 😞 - snapshot of links: https://www.dropbox.com/s/9d23c93o1ryrhv1/Screenshot 2016-09-21 11.49.26.png?dl=0 Check each page to see if the rank suggested is correct and leave links with legit high page rank? They are all garbage, try to remove them immediately - is this even possible? Watch to see if rank is positively or negatively affected, then go about taking them down if needed? Other suggestions? (Besides don't do that again, stupid.)
Link Building | | vernonmack1 -
PHP Redirection better than Nofollow?
Hello, if I have affiliate outbound links in my blogs, what's better in terms of SEO, to use PHP Redirection or Nofollow for those links? For example, instead of using nofollow for the outbound affiliate links, I can use some plugin for WordPress that does this: mydomain.com/affiliatesitename1 -> redirects to the affiliate link1. mydomain.com/affiliatesitename2 -> redirects to the affiliate link2. mydomain.com/affiliatesitename3 -> redirects to the affiliate link3. Is this better? Thanks.
Link Building | | BloggerGuy0 -
Toxic Link Removal-Better to Pay an SEO Firm or Can I Do It Myself?
Hi Jen: Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. They are of the opinion that it is imperative to remove the toxic domains. The fee for toxic link removal is about $3,000.I would prefer to save the $3,000 but would prefer not to take the risk of screwing up my ranking if this is a complex procedure best left to SEO professionals. My assumption is that link removal will involve identifying the toxic domains, requesting removal and eventually submitting a Google disavow request. Can I do this myself or is there a big risk of screwing it up? Assuming it is safe for me to remove toxic links, would anyone suggest software of tools for doing so? Thanks so much.
Link Building | | Kingalan1
Alan0 -
White hat on a small business budget.
How can a small internet marketing firm build links and do SEO for small business clients? Seems to me the white hat link building would be next to impossible to do while making money at the same time. Say a small business client has $300 per month to spend on internet marketing... how can you possibly do white hat work for that kind of money? If you can... then how?
Link Building | | Superflys0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0 -
The quality of links is measured by website relevancy to my business?
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going? I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
Link Building | | ceesie0