Diverse SEO On & Off page questions!
-
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try.
I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site.
- The importance on how often the page is updated ? Recommendations on updating relatively static pages ?
- How important is to meet HTML and W3C Standards, also its validation.
- The NoFollow and Follow ratio of incoming links.
- Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice?
Any comment is welcome, and would be deeply appreciated.
Regards,
-
Could you comment on what kind of updates did you made?
Did you updated the Home Page, Categories, Products Page? Do you think it makes a difference? I have a B2B Commerce site so i find somewhat difficult to update and change content.
Best Regards,
Thanks!
-
I have to disagree with Glenn on the update frequency. I update at least one page a day on my website. When I went on holiday for a few weeks, my colleagues took over all search marketing activity, except page updates. In the two weeks I was away, we slid down the search marketing rankings. In every other instance we have climbed the search marketing rankings.
Nofollow links have no value as far as Google is concerned, so focus on followed links. That said, I get a lot of traffic from Nofollow links on popular web pages - so if the site only offers nofollow links, but is authoritative, it's good for your site, if not your SRO strategy.
Re outbound links, make sure they open in a new window so they don't take visitors off your website. I include outbound links where they add value to the post.
I hope this helps!
-
For small industrial B2Bs, I haven't seen update frequency make a difference. Pages may hold their ranks for a long time, affected only by competitive actions or Google updates. Not sure this is true for B2C tho.
I don't think Google incorporates validation into it's ranking signals yet. Other opinions ?
I never pay attention to nofollow / dofollow ratios, only to the number of dofollow links. However, I do think a natural looking profile should include both. Also, generally, I think most industrial B2Bs are comfortable with providing links to vendors, etc. where it is helpful to the customer, so again, having no outbound links (especially for a relatively large site) may make the profile look unnatural.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect single page
I have a popular page on one domain and I did 301 redirect of it to another domain. Just one single page. Both the sites are very related to each other. Will the backlinks get transferred? Its been more than a week but nothing shows up in webmaster tools.
Link Building | | anran0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Subdomains and SEO
My question has 2 parts: 1) Can you optimize a subdomain template site (a company is providing us with a template site they provide many other salespeople, but we can control the meta and content on each page), and 2) Does forwarding and masking another domain to the subdomain in question, hurt my SEO efforts?
Link Building | | gotchamobi0 -
Question concerning a freelance article link
Hey fellow Mozzers,
Link Building | | MountainMedia
I was performing a link audit for a client and came across a link linking to a deep page for our client with the link being anchored to a targeted keyword. It's a freelance article that is well written and deals with our client's industry but indirectly. The page has no PR but decent PA and DA. My question is, is there the possibility that Penguin would consider it spammy? The link is located in the author tagline at the bottom of the article. Any help would be greatly appreciated Thanks!0 -
Open Site Explorer Question
Ok, so Open Site Explorer question: Say you enter a link and filter as follows - Followed + 301, only external, this page, ungroup. Now lets say 50 links appear from the same domain, when you visit the domain one of those Go Daddy type parked domain pages appear with lots of adsense as they usually do. Link back... No where to be seen. What's the score here? Is this domain showing up because OSE is yet to update for this domain?
Link Building | | Bondara0 -
Value of a Wikipedia page
Is there any value in creating a Wikipedia page for a company then placing a link from a Wikipedia article that is focused on a service or type of product that the company offers? I was recently searching for topics related to a companies services on Wikipedia and found some of our competitors had links within the article to their very own Wikipedia pages. Companies Wikipedia page contained a link to the companies website.
Link Building | | TRICORSystems0 -
External links--Does it matter which page they go to?
I'll be doing some linkbuilding in which I will be asking manufacturers of the products we sell to link back to our site. My thought was to have a single page for our "Valued Suppliers" with a badge that I would give them the embed code for. If the URL goes to a "Valued Supplier" page on our site where there are multiple manufacturers, will this help my entire site or only the page that's being linked to? Thanks in advance!
Link Building | | AC_Pro0 -
Question on Links from Directories…
Hello,
Link Building | | inhouseninja
When I do an OSE back link analyses of some sites that are listed in some directories we are considering, for almost all the directories and companies in them, the directories are listed in the OSE report, listed as followed, and usually have decent domain rank and page rank. So this means that the link from the directory is obviously being picked up by OSE and it’s listed as a followable link. My question is just because the link is picked up by OSE does that mean that the search engines value it too? Or could Google see the link ok but throw it out of the equation, presumably because it does not “like” the directory? Hope this makes sense
Thanks!0