Is this a worthwhile SEO tactic?
-
Many 'list' articles break down so that number one is on page one, and you are asked to click 'Next' to see number two. Number two is on page two, etc. For example: http://www.prevention.com/health/health-concerns/12-replacements-high-cholesterol-foods
Is this done simply to keep bounce rate down? Is it something I should try, or is it frowned upon in any way? Will it help bounce rate?
If it's a good practice, how would I do this in a Wordpress blog post?
Thanks!
-
Greetings Mark,
I have read on several different articles that a multi-step process is something that is liked by visitors.
http://uxdesign.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
In the above article it talks about a multi-step checkout process (#7) which is navigated by several different pages. It explains that visitors going through a multi-step process provides control for someone surfing the web which is helpful to keep visitors happy.
So all-in-all it seems doing this helps make visitors happy and in control which should in theory push visitors to keep clicking until they get to the end of the road. Which if so, would be good for SEO.
-
Thanks so much, Peter. Very helpful.
-
I believe generally the motivation in these click-along-lists is to maximize page view counts and ad impression rates, to make top-line numbers look good at the expense of user experience.
I'd suspect if anything bounce or abandonment rates are made worse with these if no other way out is offered. Some will mercifully provide a "show all" link or in this case we have a nice side menu showing the whole list.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Duplicate Content for Non-SEO Purposes
Duplicate Content for Non-SEO Purposes There are a few layers to this question, but at the most basic level the question is... -Will having the same article (in the form of archived e-newsletter issues) on multiple different websites' newsletter archives HURT those sites? I'm fairly sure it won't HELP any of them in terms of SEO, but will having these back issues of their e-newsletters archived on their websites get them penalized? For the purpose of this question, these are not clients we are doing SEO for, just hosting and their e-newsletters. So it's fine if the archives provide no SEO benefit, we just don't want to leave them up if they will become LIABILITIES for the websites. -If having the same article in archived issues of e-newsletters on multiple different websites WOULD be harmful, would moving these archives to a sub-domain change anything or would it be best to simply take the archives down altogether? -Alternately, would spinning these articles make any difference in whether or not these sites get penalized? -Lastly, would spinning make the articles usable for archived e-newsletters for clients that ARE signed on for SEO services? I have a hunch about this, but I'd love to hear your expert opinions. Thanks!
Content Development | | BrianAlpert780 -
Disqus and SEO
It seems Disqus commenting system has grown and evolved so to make it easier to comment I've installed it on my 14 sites. I find moderation becomes much easier. Is Disqus SEO friendly and a part of an SEO process? (I checked the topic and only found one's dated back to 2011). Thanks, Don
Content Development | | NicheGuy0 -
Recos for SEO friendly blog for asp.net environment?
Can anyone recommend a blog platform for asp.net server environment that has SEO friendly components/plugins available? Client is migrating a Wordpress blog at wants recommendations as the internal requirement for the project is that the blog is hosted on asp.net. Thanks in advance for the help!
Content Development | | MRM-McCANN0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0 -
Is my SEO guy bad news?
Hi All... I have had an SEO guy doing some work for us (link building etc) over the past few months. In the last week or two, I have been receiving emails from a few website owners complaining that our SEO guy has been spamming their sites (either through blog comments or forums posts etc). Now, to clarify, it's not spam as in "come and buy our awesome product" - it is spam as in he makes (for example) blog post comments that are relevant to the topic, that sometimes don't make perfect sense (due to his english skills). So, they do seem perhaps, extra spammy... (it is all hand written... not an automated scripts) My questions Im not out to do the wrong thing, so, is this approach bad news? Apart from annoying people, are there are other downsides? If I were to pre-write him comments/posts that actually made perfect sense, would that be a better approach? I don't want to annoy people, and I don't want to do the wrong thing, and I don't want our rankings to be effected, so... what is the consensus?
Content Development | | blitzna100 -
How much weight does UGC really have in SEO
Hi Guys....One of my sites has a blog and the site does very well overall.....however managing the blogs comments (fighting spam...attacks...general monitoring and approval) is becoming to much trouble. The blog itself really gets fed from facebook and most of the blog comments are done here. I am thinking of removing the comment section on the blog and only responding to facebook comments.....I am concerned though how much weight the "user generated content" carries with regards to SEO...it has always been said that it does carry weight but what if i get traffic to these pages and links but remove the comments ability... just really wanted to hear some opinions on this and how much respect i should give UGC. thanks for your time
Content Development | | nomad-2023230 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0