Is checkout page setup (in regards to abandonment) this sensitive?!?!
-
About a week ago, I added a google checkout button (which wasn't really positioned well) & option to add a note on my checkout page for my site. Over the next three days, my cart abandonment was 100%!!!!! 16 customers got to checkout, but all of them dropped out...
I was starting to freak out and finally took the google button & note option down. Since then, I'm back up to about 50% abandonment.
Is the ecosystem of a checkout page really this sensitive? If so, holy S#$%!
Just wondering if anyone has any general advice or links for me to study up on checkout abandonment.
Maybe we can get a Whiteboard Friday discussing this?
-
Small changes **CAN **have a big affect on e-commerce checkout, but in your case, I'd suspect one of two possibiliteis:
1. Your customers are using the Google Checkout option, which isn't showing up in your analytics. If you log into your google wallet dashboard, do you see any completed transactions? If so, then you just need to make sure your clickstream analytics package is configured on your google checkout pages. Are you using Google Analytics or another package? Assuming you have Google Analytics with E-Commerce tracking enabled, you need to make sure that google analytics is enabled; so whichever javascript method you're using (ga.js, ga.js Asynchronous Tracking,
urchin.js, or the brand new analytics.js) needs to be added to your google checkout pages, per these instructions: https://developers.google.com/checkout/developer/checkout_analytics_integration#Overview2. You have a flaw in your Google Checkout implementation that is keeping people from checking out. Ask some friends or family (who aren't too familiar with your webdite) to buy something and checkout. Get someone to try using the Google Checkout option, and another person to bypass the Google Checkout and use your legacy payment path. Are both test users able to checkout? Do your analytics see both success checkouts?
It is possible that your analytics are working perfectly, that you Google Checkout is functioning fine, and that just the extra "cognitive load" of having two payment options is enough to drive abandonment, but I doubt it. You could use Google Analytics (or another A/B testing tool) to run a marketing experiment with and without google checkout to confirm that the new option is your problem.
Good luck,
-Jason "Retailgeek" Goldberg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Does the word next to domain gives more relevancy to the page of it's URL?
Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?
Conversion Rate Optimization | | komeksimas0 -
Keeping pages indexed but making sure they fill out a form before access - confusing Q's
OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?
Conversion Rate Optimization | | PatBausemer0 -
Landing Page for High Ticket Items
Hi Everyone 🙂 We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start. Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information? Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try. Thanks!
Conversion Rate Optimization | | kylesuss0