Change e-commerce platform and domain name SEO issue.
-
Hi,
We are looking to switch from Bigcommerce to either Magento or Shopify, but we have some concern about the redirecting of all URL and not sure where to help.
Also, we are looking to remove "hyphen" www.ide-home.com.au in our domain name, again it is all about 301 redirecting. We need SEO expert to help us with all changes that minimize the effect on Google. Does anyone can suggest which company or who we can ask for help? Thanks very much.
-
If you are looking for my adivce i will suggest you to go without changing the hyphen and here are my reasons for that.
Changing hyphen simply means changing the domain name for your website and redirection on the domain level always loose the link juice so your overall redirection from old domain to the new domain will loose the SEO power.
Changing eCommerce platform is great but for that you should always keep in mind that the new platform have lots and lots of Seo plugins like the platform should allow the cahngings in robots.txt, indepandance on the xml sitemap level, titles, descriptions and more SEO related areas should be covered within the new platform.
My point of view about your situation!
-
Hi Moosa,
Thanks for your true advise. We are still debating should we remove the hyphen on the domain name. One of our concern is the hyphen on the domain may affect SEO or Link Building, but we have no way to proof at this moment.
And we have read lots of articles, but still do not have conclusion. We are actually looking to redesign our e-commerce store and change to a better platform. After that we will run some online PR campaign, linking building and SEO works. So we have to decide weather we should keep the hyphen or should we remove the hyphen.
-
Moosa is correct!
It may be tempting to "start fresh", but don't give up all that great information and link juice when you switch! 301 every product, and category page you can. these will be (301) permanent redirects that will tell google this is the new home of your website.
as to removing the hyphen, you may be able to do a 301 in your server's .htacess file. depending on what redirection software your host offers, the code for this will vary slightly.
-
Ok this is tough!
- You need to shift your eCommerce Platform!
- You need to change your domain name (removing hyphen is same is changing to new domain)
If you are going to take all the two major changes on the blog so there is only one thing which is important and should be considered that is redirection. Domain level redirection from old domain to the new domain plus URL level redirection as this will help you save the rankings and traffic from inner pages (categories and products) that are ranking well in search engines like Google.
Do check that your next ecommerce platform should have all the SEO friendly plug-ins available or else you might see a dip in traffic, rankings and sales instead of improvements.
Also, you need to recheck your robots.txt to see if there is anything else which is going to affect your new domain and URL structure... at the same time update your sitemap xml accordingly.
There are many thing that can be witness after the deep analysis of the website but here are the basics that you should consider as most important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Some Issues about my Blog
I am facing issue regarding to my Blog https://digitalmedialine.com/blog/. As some pages are not Rank in google yet. Can Anyone help me out how to rank those blogs to improve my Traffic. Thanks in Advance.
Technical SEO | | qwaswd0 -
Root domain change - how do we best handle existing backlinks from our own content platforms on youtube, etc?
Hi, we have recently changed our brand name after 7 years and have changed our root domain to match (33shake.com since 2012, now 33 fuel.com) The site is the same (no migration to a new one) as there were no other business changes apart from the name/domain. 301 redirects are looking after all former 33shake.com links, which are now being redirected to their new 33fuel.com equivalents (slugs are the same in 99% of cases). My question is: We have a lot of backlinks for our old domain (33shake.com) on our own content via our YouTube channel (100+ videos) and also our podcast (64 episodes in, broadcast on 10 platforms). For maximum SEO benefit as we continue to restore domain authority, etc to 33fuel.com, are we best to leave these historical backlinks pointed at the old domain and let the redirects pick them up when people click? Or are we better off swapping all of these old historical backlinks so they point directly to the new domain? Any advice would be greatly appreciated, this is quite a maze we are now picking our way through! Warren
Technical SEO | | WP331 -
Changing Domains - 301 old https to new https
Brief History: Our company made change to a new domain. Both domains had an SSL configured on it in which the old domain SSL was controlled and created by Shopify which gave us limited control. Because we couldn't redirect the old https:// to the new https:// So basically we duplicated our new HTML website and put canonical ref on all duplicate pages to the final domain to help get search to navigate to the newer domain. Question: In the near future I would like to take down the old domain and do a 301 domain forwarding. What is the correct course of action to complete this? Our old domain was indexed and SERP results were tied to it's https:// url's.
Technical SEO | | bnewt1 -
Change theme or domain first?
I bought a new domain and I want to use it instead of my current domain for my website. I also want to change my theme. Which should I do first? At the time I have my new domain forwarded to my current domain.
Technical SEO | | tfuentez0 -
What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
Technical SEO | | sharp_instincts1 -
Would this harm my SEO?
Hello, I own a shop, and I want to add the most searched keywords to my products page , example : Nike Aero , add this keywords to the product page : Nike Aero buy Where to buy Nike aero ect , I with the most searched keywords Would it harm my SEO? Would it be good? Thank you!
Technical SEO | | coolninja0 -
Will This Domain Change Hurt
I have a potential client that is looking to change their domain for branding reasons, but does not want to lose their solid SERP position. I'm not concerned about links continuing to pass juice as he was (though I am concerned about the link profile). What I am concerned about is domain age (moving from a 4 year old domain to one that has just been parked for 4 years but not used, or one that is currently just a redirect to his site), and the fact that his current URL is an EMD. He is using his state (only really does work there), plus two solid keywords in the domain, and wants to switch to brand name with one of the two solid keywords he was using. My initial thought is "if it's not broke, don't fix it." How worried should I be about rankings if we change this domain. Thanks for the help, and fire back any questions. Sorry I'm a little vague.
Technical SEO | | DeliaAssociates0 -
Lots of Domains Going Nowhere - Point to a Real Domain?
I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all. I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own. If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores. So not sure it would help. Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains? Many thanks.
Technical SEO | | findachristianjob0