Changing Wordpress theme page
-
I hear that when moving your posts from one website to another, if it is done incorrectly it can hurt your ranking on search engines.
With this mind. Does changing from on theme to another affect a websites ranking?
-
Hi There
If you wouldn't mind, could we define "moving" a little more specifically? Which of these are true for what you need to do?
- You're moving to a different host - Y/N
- Your domain name is changing - Y/N
- You are changing your URLs on purpose - Y/N
- You're changing to a new theme - Y/N
Hope you don't mind the little Y/N game
If you can answer those, then I can help guide you as far as how to do it safely
Thanks!
-Dan
-
Moving to a different URL. Thanks alot!
-
What guide do you use to help move websites in the correct way?
-
Yes switching theme means switching the HTML that the crawlers see on the page but "affect" does not necessarily mean negative effect. I believe all the good designers these days do semantic HTML which is crawled better and gets better results in terms of SEO.
So in answer to your question, everything else (content and URLs) remaining the same, the switch in theme can affect and also improve your rankings if done right.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page content not being recognised?
I moved my website from Wix to Wordpress in May 2018. Since then, it's disappeared from Google searches. The site and pages are indexed, but no longer ranking. I've just started a Moz campaign, and most pages are being flagged as having "thin content" (50 words or less), when I know that there are 300+ words on most of the pages. Looking at the page source I find this bit of code: page contents Does this mean that Google is finding this and thinks that I have only two words (page contents) on the page? Or is this code to grab the page contents from somewhere else in the code? I'm completely lost with this and would appreciate any insight.
Technical SEO | | Photowife1 -
Changing Urls
Hi All, I have a question I hope someone can help me with. I ran a scan on a website and it has a stack of urls that are far too long. I am going through and changing the urls to shorter ones. But my question is regarding redirections. Wordpress seems to be automatically redirecting the old urls to the new ones, should i be adding a more solid 301 in as well or is the wordpress redirect enough? I ask as they dont all seem to stay redirecting Thanks in advance for the help
Technical SEO | | DaleZon2 -
Should we change the publish date in WordPress when updating a post?
Hi everyone, We're going through some of our old posts in our WordPress blog and updating them, adding new information, new links, and photos. My question: If we update the posts significantly, should we also update the "published" date to today? If we only correct some typos or a dead link, we don't touch the date. However, if we've done some real work on the post, we'd like to update the published date in order to bring it to the top of our blog feed and draw new attention to the post. However, I'm a little nervous that this could be seen by Google as spammy, as it's not technically a new post and the URL already exists in Google's index of our site. Here's an example of a post that was published several years ago and then updated a few week's ago with new information (and a new date stamp): http://www.eurocheapo.com/blog/barcelona-tip-five-cheap-eats-under-e6.html Any thoughts on this? Thanks, Tom
Technical SEO | | TomNYC0 -
Moving Some Content From Page A to Page B
Page A has written content, pictures, videos. The written content from Page A is being moved to Page B. When Google crawls the pages next time around will Page B receive the content credit? Will there not be any issues that this content originally belonged to Page A? Page A is not a page I want to rank for (just have great pictures and videos for users). Can I 301 redirect from Page A to B since the written content from A has been deleted or no need? Again, I intent to keep Page A live because good value for users to see pictures and videos.
Technical SEO | | khi50 -
Why is this page not ranking but is indexed?
I have a page http://jobs.hays.co.uk/jobs-in-norfolk and it is indexed by Google but will not show up for any keywords I try. Any ideas?
Technical SEO | | S_Curtis0 -
Help! Pages not being indexed
Hi Mozzers, I need your help.
Technical SEO | | bshanahan
Our website (www.barnettcapitaladvisors.com) stopped being indexed in search engines following a round of major changes to URLs and content. There were a number of dead links for a few days before 301 redirects were properly put in place. And now, only 3 pages show up in bing when I do the search "site:barnettcapitaladvisors.com". A bunch of pages show up in Google for that search, but they're not any of the pages we want to show up. Our home page and most important services pages are nowhere in search results. What's going on here?
Our sitemap is at http://www.barnettcapitaladvisors.com/sites/default/files/users/AndrewCarrillo/sitemap/sitemap.xml
Robots.txt is at: http://www.barnettcapitaladvisors.com/robots.txt Thanks!0 -
Consolidate page strength
Hi, Our site has a fair amount of related/similiar content that has been historically placed on seperate pages. Unfortuantely this spreads out our page strength across multiple pages. We are looking to combine this content onto one page so that our page strength will be focused in one location (optimized for search). The content is extensive so placing it all on one page isn't ideal from a user experience (better to separate it out). We are looking into different approaches one main "tabbed" page with query string params to seperate the seperate pages. We'll use an AJAX driven design, but for non js browsers, we'll gracefully degrade to separate pages with querystring params. www.xxx.com/content/?pg=1 www.xxx.com/content/?pg=2 www.xxx.com/content/?pg=3 We'd then rel canonical all three pages to just be www.xxx.com/content/ Same concept but useAJAX crawlable hash tag design (!#). Load everything onto one page, but the page could get quite large so latency will increase. I don't think from an SEO perspective there is much difference between options 1 & 2. We'll mostly be relying on Google using the rel canonical tag. Have others dealt with this issue were you have lots of similiar content. From a UX perspective you want to separate/classifiy it, but from an SEO perspective want to consolidate? It really is very similiar content so using a rel canonical makes sense. What have others done? Thoughts?
Technical SEO | | NicB10