Changing Wordpress theme page
-
I hear that when moving your posts from one website to another, if it is done incorrectly it can hurt your ranking on search engines.
With this mind. Does changing from on theme to another affect a websites ranking?
-
Hi There
If you wouldn't mind, could we define "moving" a little more specifically? Which of these are true for what you need to do?
- You're moving to a different host - Y/N
- Your domain name is changing - Y/N
- You are changing your URLs on purpose - Y/N
- You're changing to a new theme - Y/N
Hope you don't mind the little Y/N game
If you can answer those, then I can help guide you as far as how to do it safely
Thanks!
-Dan
-
Moving to a different URL. Thanks alot!
-
What guide do you use to help move websites in the correct way?
-
Yes switching theme means switching the HTML that the crawlers see on the page but "affect" does not necessarily mean negative effect. I believe all the good designers these days do semantic HTML which is crawled better and gets better results in terms of SEO.
So in answer to your question, everything else (content and URLs) remaining the same, the switch in theme can affect and also improve your rankings if done right.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my site have so many crawl errors relating to the wordpress login / captcha page
Going through the crawl of my site, there were around 100 medium priority issues, such as title element too short, and duplicate page title, and around 80 high priority issues relating to duplicate page content - However every page listed with these issues was the site's wordpress login / captcha page. Does anyone know how to resolve this?
Technical SEO | | ZenyaS0 -
Why are crawlers not picking up these pages?
Hi there, I've been asked to audit a new subdomain for a travel company. It's all a bit messy, so it's going to take some time to remedy. However, one thing I couldn't understand was the low number of pages appearing in certain crawlers. The subdomain has many pages. A homepage, category pages then product pages. Unfortunately, tools like Screaming Frog and xml-sitemaps.com are only picking up 19 pages and I can't figure out why. Google has so far indexed around 90 pages - this is by no means all of them, but that's probably because of the new domain and lack of sitemap etc. After looking at the crawl results, only the homepage and category (continent pages) are showing. So all the product pages are not. for example, tours.statravel.co.uk/trip/Amsterdam_Kings_Day_(Start_London_end_London)-COCCKDM11 is not appearing in the crawl results. After reviewing the source code, I can't see anything that would prevent this page being crawled. Am I missing something? At the moment, the crawl should be picking up around 400+ product pages, but it's not picking up any. Thanks
Technical SEO | | PeaSoupDigital0 -
Changing the order of items on page against Google Terms & Conditions?
Good day, I am wondering if anybody here has done something like this before. I have a page in one of my sites that contains a number of different - but related - free resources. The resources can be sorted in different ways once the user is on the page. Now I am starting an outreach campaign, and want to be able to send out custom URLS (which pretty much means they have different query strings after them like '?id=123' ) so that when a person clicks on the link to the page it brings up the stuff they are more likely to be interested in at the top. I expect - hope - that some of these people will put links back to this page as a result of this. Now all the links may be slightly different, but they will come to the same page and the content will look slightly different. I will make sure to have the rel=canonical tag in place. Does anybody know if this would be in violation of Google Terms and Conditions. I can't see how, but I wanted to see what the experts here on Moz think before moving forward. Thanks in advance.
Technical SEO | | rayvensoft0 -
How to make my good sub-page rank ahead of my generic home page?
I have an ecommerce site for the clothes drying racks my family business makes, and it sells a few other laundry items also. It's about 5 years old. We used to rank on the first page for basic phrases like "clothes drying rack" and "umbrella clothesline". About 1.5 years ago we fell hard in the rankings. Since then "umbrella clothesline" has moved back to the first page, but "clothes drying rack" is stuck on the 3rd page and always with the result being the generic homepage instead of the good sub-page (which used to rank on the first page) that really shows-n-tells about our drying rack. Here are the three pages I am talking about. Home page = http://www.bestdryingrack.com/ Drying rack page = http://www.bestdryingrack.com/clothes-drying-rack-main.html and umbrella clothesline page = http://www.bestdryingrack.com/umbrella-clotheslines.html Any ideas on how to get the drying rack page to start ranking well again? (hopefully better than the generic homepage ranks) A little technical background: the Moz campaign on this site says that the home page has a PA = 42 with 190 LRD's and 344 external links. Both the umbrella clothesline page and the clothes drying rack page have almost equal statistics of PA = 35 with 20 LRD's and 23 external links. My anchor text distribution is maybe unbalanced. The drying rack page has 15 external links with the anchor of "Clothes Drying Rack". But the umbrella clothesline page has 14 external links with the anchor of "outdoor umbrella clothesline" and it ranks on the first page for that search. I can't figure out how to get OSE to tell me anchor text stats for just the homepage and not the whole site since www.bestdryingrack.com/index.html 301's to the plain www.bestdryingrack.com (if you know how, please share) What's wrong with my poor neglected clothes drying rack page? The only way I can get it to show up on the first page is to do a real specific search like "round wooden clothes drying rack" Your help could save a faltering family business. Thank you!
Technical SEO | | GregB1230 -
How to Delete the slug /category/ from wordpress category pages
Hi all, I would like to ask you what's the better way to eliminate the slug /category/ form the wordpress category pages. I need to delete the slug /category/ to make the url seo frendly. The problem is that my site is an old site with the page indexed by Google for a long time. Thanks for your advice.
Technical SEO | | salvyy0 -
Crawl Test Report only shows home page and no inner site pages?
Hi, My site is [removed] When I first tried to set up a new campaign for the site, I received the error: Roger has detected a problem: We have detected that the root domain [removed] does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. I then ran a Crawl Test per the FAQ. The SEOmoz crawl report only shows my home page URL and does not have any inner site pages. This is a Joomla site. What is the problem? Thanks! Dave
Technical SEO | | crave810 -
Duplicate Page Title for Wordpress
Hello, We are using WP for our blog and keep getting Dup Page Title errors for our 12 author archives pages. The title of each page is the same, but I am wondering if this is WP issue with canonicalization working properly. The most recent four pages have a linking root domain and carry some Page Authority, but the older pages do not. Is this what Rand was talking about in his Google+ whiteboard Friday talk about blog post relevancy not lasting as long as articles? Here's what it looks like. Side question, is there a reason why the SEO Moz website doesn't have a Google+ button anywhere easy to find? Thank you, Michael
Technical SEO | | MKaloud1 -
Ping Services for Wordpress
I have been trying to research adding ping services to the default list in wordpress, which only includes http://rpc.pingomatic.com/ A lot of the articles that I have come across seem to be quite old, can anyone tell me if this is still relevant and if so, which services do you find to be worthwhile using? Thanks
Technical SEO | | pugh0