What would you recommend i do to improve my rankings?
-
I am looking for some advice as to what I need to do to improve my rankings?
website:
Thanks
Ben
-
First, I would do keyword research to look for some long-tail keywords. Then, I would do an analysis on who is ranking for those keywords. Then, I would start developing new internal pages on the site as well as new content targeting those keywords. Start sending out guest blog posts, press releases, and link bait as ways to gain new inbound links. Build these more specific keywords into your site. You should be on your way to higher rankings as long as your links are coming from quality websites. You can also work to improve your on-page SEO even further.
-
One suggestion that I would make is to make your keywords more localized ( i.e. long-tailed keyword) because I am sure that the broad keyword in the title tag is going to have you competing with the big dogs ( nike, adidias, etc.) on the web. It's like marketing 101, find your niche market and run with it. Also, you just missed a big opportunity with the Masters tournament going on in Augusta. I would have thrown some Master's content on my website leading up to the Masters, especially since you have the Rory connection going on. I would have maybe had a Master's special or a blog post about Masters participants who were born near your home base. You can also do a link analysis of your competitors and try to repeat what they have done.
-
hi
im looking for a more detailed answer. I have a good pr etc and links built but i am unsure what way to go forward. I am looking to establish is the reason for my site not ranking for some keywords, is it due to over optimization or do i need to build more brand links to dilute my keyword links?
-
Well, that's a broad question, so I guess you're also looking for a generic answer.
Here are a few links to get you started within SEOmoz:5 Ways to Improve Your Ranking Signals
Make sure to also check the Whiteboard Fridays category, where you'll find many amazing videos full of useful information and tips!
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
When sub domains take away the traffic from search; will this helps or hurts main website rankings?
Hi all, We have some of the landing pages on our sub domains which are getting ranked for our brand related queries and taking away the traffic as we don't have pages to rank for those search queries. I would like to know if this scenario hurts or helps our main website ranking as the traffic to the main website is getting diverted to sub domain. Thanks
Algorithm Updates | | vtmoz0 -
Its the 21st April, and my non responsive page is still ranking the same ?
Hi, As you know the new algorithm is due today, can anybody confirm why my site wouldn't appear to be affected as yet? Cheers
Algorithm Updates | | CFCU0 -
Recent Algorithm Update Impact on Rankings
I've read that the most recent algorithm update by Google is targeting dodgy links. I have a client's website who within the last few days has been smashed out of of top positions for the most competitive keywords (and many others). I'm worried that the site has been penalised, however I can't understand why it would be. The site only has 11 domains linking to it (65 links total) and a lot of these links are coming from the same websites that link to all of our other web clients and none of them have experienced this sudden and significant drop in rankings. Does anyone know if Google is targeting a specific type of site, or how I can determine if my client's website has been penalised? I've not made any significant changes recently to the site's content or meta data, however rankings have remained steady for months now. It just seemed to happen overnight that they dropped off everything (eg. middle of page 2 to page 8 of search results for some of the better keywords) Thank you in advance for any assistance!
Algorithm Updates | | JuiceBoxOM0 -
Google Rankings Dropped in Past Few Weeks
Hi All, I work for an online appliance retailer and over the past weeks, we've seen a drop in our google SERPs. This time last year we were ranking in the top 3 for our top converting key terms, but now we are ranking towards the bottom of the first page or even on the top of the second page with the big box stores now dominating for our key terms. Needless to say traffic for these pages has dropped off considerably. We still have quite a bit of traffic coming in for other key terms, but they don't convert as well. Is anyone else seeing the same thing? If so what are you doing to combat this? Do you have any suggestions? Thank you!
Algorithm Updates | | airnwater0 -
How do I rank multiple pages for my busness/domain name?
When someone searches for our business's name (which is also the domain name) we have one listing (with sitelinks) at the top - however I would also like to rank 2nd, 3rd and 4th for this term. Any suggestions on how this might be done? Thanks.
Algorithm Updates | | CaBStudios0 -
301 Redirect has removed search rankings
As per instructions from a SEO , we did a 301 redirect on our url to a new url (www.domain.com to subdomain xxxx.domain.com). But the problem is we lost all the google rankings that the previous url had gained. How can we rollback this situation. Can we retrieve the rankings of the previous url if we remove 301 permenant move redirection ? The new url does not figure in the google search for the keyword that use to fetch the previous url at no 3 in the results Please help ...
Algorithm Updates | | BizSparkSEO0 -
SEO updates and rank changes
We have been updating page titles and meta descriptions for a client (not changing ANY links and the content we are replacing is "fluff," no major keywords or any relevant information) yet in the past few weeks, rankings have plummeted. I used the SEOMoz grader to check and make sure we have the keywords in there, in the right places for the updated page source info, and we're getting A's yet for those same keywords, the website is nowhere to be found. For example for the phrase "organic t shirts," we get an A for this page: http://greenpromotionalitems.com/organic-t-shirts.htm but when searching organic t shirts, no Green Promotional Items... Ideas?
Algorithm Updates | | laidlawseo0