Youtube ad video ppc
-
anyone has any experience with youtube for adwords and how its converting, etc? tips on how to really narrow it down to keyword level and making sure impressions are based on your preferences?
Thanks
-
Hello!
Phil just flagged this up to me. Great Question. The keyword level targeting for video is no where near as specific as Search advertising. I would say even Display Network keywords have more accuracy (which is saying quite a bit about how horrible the YouTube keyword lists are).
Phil's suggestion is excellent. I would do that in addition to taking these steps:
I would first start with a retargeting campaign with video. You can make the list in Analytics and bring it into AdWords.
Then I would make a target group based on Topic & Interest (topic being the content of the video, and interest being interest of the user). You can always go in and see where your ads are appearing and exclude, like the Display Network.
But, the first half of your question was referring to ROI and tracking. It's tricky. You have to override the system. Here's how:
Step 1. Create a mirrored landing page...a version of an existing page which you can direct all video traffic to with an unique URL. eg www.DOMAIN.com/NewLandingPageStep 2. Tweak the GA code (ONLY on the mirrored landing page) to something like this http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=VideoAdsFull example below
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-123456789-1']);
_gaq.push(['_setDomainName', 'Domain.com']);
_gaq.push(['_setReferrerOverride','http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=Video']);
_gaq.push(['_trackPageview']);(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();
(no matter how hard I try, this won't format the way I want it to. I'm sorry that looks so shitty)
Regular video traffic from the GDN should be tracked normally but if not then creating a second page and having a different dummy referrer should be easy enough.
This is the hack that one of our Google Reps provided us. I don't have much information on ROI. I haven't dedicated a great amount of time to it (which is something I need to do and figure out this month).
Hope this has helped!
-
Hi Dylan,
I'm afraid I don't know a great deal about this - so I've asked one of the PPC experts from Distilled to jump in too.
However .. one tip I would suggest is specifically choosing the channels and videos that you want your ads to appear on, if you can spend the time with this detail. Based on the kind of content you have and the audience it's likely to appear to - you should really consider what your target audience are likely to be searching for and watching on YouTube. Mimic their expected actions and then choose the videos you find to place your ads on.
Dependent on the keyword volume for the terms your targeting, you may not be able to get a great deal of impressions this way, but you can ensure that you're targeting the right users with excellent accuracy.
Cheers,
Phil.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
Cannot re-activate PPC after GWT violation has been removed.
Google adwords not allowing us to reactivate after GWT violation removed and site deemed clean by Google. Attempts at reaching them for guidance have been unsuccessful. Any suggestions? Thank you.
Paid Search Marketing | | ahw0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
Convince me I need a professional PPC service provider
Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website. I am very good with numbers, calculating ratios, conversions, etc. I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well. I am an expert in the that field but I am not an expert in PPC. I am just starting out with a very small website advertising myself as a professional consultant in my field. The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me? My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.
Paid Search Marketing | | frankthetank21 -
PPC Billing
I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it. I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical. For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers? Thanks!
Paid Search Marketing | | WilliamBay0 -
Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
Paid Search Marketing | | OlivierChateau0