Assigning Locations to Wordpress from SEO Perspective?
-
I am looking for a way to split up and assign my 400 Wordpress posts to my business' four separate office locations.
The four offices are in four separate areas with distinct city names.
What way makes the most sense from an SEO perspective - assigning the city names as categories? adding the location as a tag, or some other way that I haven't considered?
Currently, all posts are categorized by content and have no mention of location.
Happy to answer any questions you might need in order to answer.
Thank you!
-
Hi Scott,
What you're suggesting - somehow assigning each blog post to a specific location - doesn't make sense to me for taxonomy purposes or for SEO purposes.
Assuming you assigned the posts to a specific taxonomy for locations, whether that looked like Tags or Categories, it provides little value aside from adding a small amount of text to the page.
Internal linking is one way to take advantage of the fact that you have that much unique content, but that really boils down to 2 tasks:
- Ensure that each of the 4 locations has a dedicated location page (eg domain.com/locations/seattle-wa/) that is linked from your nav menu or sidebar in order to make sure every page on the site links there. Be mindful of the anchor text you use - it's hard to do an anchor text heavy with keywords for a location page without it looking spammy).
- Add links within the body content of the page - when it's relevant to do so.
You can also begin to produce blog content that is geographically relevant as a way to directly build links to these location pages. For example, if your 4 locations were paint supply stores, and one location was in Seattle, you might create an article on "18 Seattle Homes With Crazy Paint Jobs" - this would be an effective piece of content to link directly to your Seattle location page. You'd want to do it in a natural way. Here's a good vs bad example:
- Good: "We sent out 2 paint consultants from our Seattle location to scout out the most off-the-wall paint jobs in the Emerald City."
- Bad: "Read more about our Seattle paint store."
-
Thanks for answering.
End game is to attempt to gain equal coverage for all of our offices and to help each office show up better in SERP.
No posts are about the cities themselves, they are all varied and occupationally relevant to my offices.
-
What end result are you trying to accomplish, Scott?
Are any of the posts actually specifically about the individual cities?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO and auto login with redirect
Hi, we have a site where user we know (cookie-based) is automatic redirected to private internal page. Unknown guests are staying on the page google search sent them. The redirect is done with a 302 to the private page. When I examine organic search and landing pages in analytics I see that more than 50% of the landing pages are private pages (inaccessible for the google-bot). This is because analytics does not register the redirecting page, just the target page. Is this harmful to SEO that so many users are redirected to other pages, or is this data not available to google-bot. The google bots is not redirect since they do not have the correct credentials. Do chrome or analytics send such data back to Google search? Is better to manipulate analytics page track call to use the address of the redirecting page? Or maybe skip to redirect, and just render the private content on the orginal page?
On-Page Optimization | | Morten.Berg0 -
Duplicate content from pagination and categories found in multiple locations
Hey Moz community, Really need help resolving duplicate content issues for an eCommerce utilizing Magento. We have duplicate content issues with category pagination and categories found in multiple locations. here's an example: "www.website.com/style/sequin-dresses" is also found at "www.website.com/features/sequin-dresses" *to resolve this issue do we just need to place a canonical tag on "www.website.com/features/sequin-dresses" pointing to "www.website.com/style/sequin-dresses"? In addition, the category "Sequin Dresses" also has pagination. to resolve duplicate content issues with pagination do we need to implement a rel=next/prev tag? (we do not have a view-all due to the amount of products featured) If anyone has experience with this or any insights on how to resolve these issues please let me know. Thanks!
On-Page Optimization | | LeapOfBelief0 -
Neglected Blog SEO help
I am wedding & sports photographer in San Antonio. I've been busy with photographing sports (lots of them) & totally neglected SEO work for nearly 2 years. I know it's a broad question but what is the best way to get back on track? Should I create a strong landing page with keyword wedding photographer? Should i make separate websites - one for weddings, one for sports? Is PPC good way to jump start? Do I have website structure problems etc? If anyone can comment, that would be great. I am willing to hire SEO experts so if anyone knows anybody, please let me know My website is www.soobumimphotography.com Thank you in advance
On-Page Optimization | | soobumim0 -
Choosing a title tag in seo (H1 or H2 or H3)
I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused, Some body tell me the correct tag for seo in google, or any other search engine.
On-Page Optimization | | seom20140 -
Does Changing Hosting Provider Affect SEO?
I am having a site with more than 1,500 visits per day and I have suffered from two "blackouts" of one day each with my actual hosting Provider. I would like to change the Hosting Provider, but I am afraid of losing lots of visitors if I do the change. The change will be to a dedicated IP and the location of the IP will be in the same country. Will my site be affected on SEO results as a consecuence of this change? Thanks and regards Maria
On-Page Optimization | | goperformancelabs0 -
Adding dynamic item to static page - good for SEO?
We have a static page we want to rank for a competitive phrase. Would it help, or would it make little to no difference, if we added a small dynamic item to the page so that each time the googlebot visited the page it wouldn't be 100% the same as the last time it visited? The reason to do this would be because of the belief that Google likes pages that update once in a while. The dynamic portion of the page wouldn't be as simple as a page counter, but it wouldn't be very elaborate either. A tiny portion of the page. Think of something like current temperature or current CPU utilization (it won't be that, but it will be a small updating number that is not incrementing like current time or a page counter). Would that make any difference at all? (I know there will be responses that I should add real updating data to the page to make it dynamic; let's take that one off the table for right now --trying to see if there's something I can do that is simpler for now). Thanks.
On-Page Optimization | | scanlin0 -
Formatting issues WordPress 3.1.2
The and _formatting tags format the text in the WYSIWYG editor but not in the browser (I've tried in Firefox and Internet Explorer. It doesn't help if I add non depreciate Html _and Is this a theme Issue? Is there a way to fix it? Does anyone know why and are added instead of and ?__
On-Page Optimization | | catherine-2793880 -
Value of PDF's in SEO
I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
On-Page Optimization | | lvstrickland0