Increase of Key Word density when adding related products
-
Dear SEOMoz Community,
By means of this message I hope you can clear something up for me.
Let's say you have optimized the content of a specific page (You are an E-Commerce company) on +-2 key words. And on that page you add eight related/similar products. How do you coop with the increase of the key word density?
Thanks in advance,
Martin
-
Hi Martin,
Firstly, rather than keyword density, be more concerned about keyword frequency compared to your other content.
My view would be to do one of two things
- Add more content - maybe an intro paragraph to that section of e-commerce site or maybe include customer reviews - something helpful and relevant to give your page more meat.
- Vary your product descriptions
I know it's harder in e-commerce when you have similar products, we have a couple of large e-commerce clients and on-page optimisation, potential for accidental 'keyword stuffing' and cannibalization exists because products are so similar, all the best with it and hope this helped.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Prices Showing for products in SERPs - organic CTR reducing
Hi, I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR. Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site? Any ideas? Cheers B
On-Page Optimization | | Bush_JSM0 -
Should we use the same word in multiple mega menu link text?
We are currently working on a redesign of our site and I'm working on our mega menus. In the middle of this we had an agency evaluate our current/old site for improvements. (yes the timing is strange) One of the things they recommended is updating our link text in our mega menu. See image: old mega menu. The links are to pages for installation guides in our installation section. They recommended adding Installation to every link. To me this looks spammy. And using the same word in the menu and therefor every page seems spammy. The question is do we need to do this on the new site? In my opinion no. We have the links under a section for installation. Is that enough or should we use installation in every menu item? 6JcZwiU krbzxqx
On-Page Optimization | | BbeS0 -
Homepage Title Tag - Key phrases spread too thin? Advice please
Hi there. Im newish to SEO and first time poster here (so apologies if I've posted in the incorrect place), and I'm hoping for some advice on my homepage title tag. Its is: "Asbestos Surveys & Removal, Kent & Sussex - MyBusinessName Asbestos Surveyors UK" Im hoping to target keyphrases "Asbestos Surveys Kent", "Asbestos Surveys Sussex", "Asbestos Removal Kent", "Asbestos Removal Sussex", "Asbestos Surveyors UK". My question is, have I attempted to jam too much in? By breaking the location bits away from "Asbestos Surveys", will it rank poorly for "Asbestos Surveys Kent"? Should I only target "Surveys" OR "Removal". Many thanks in advance.
On-Page Optimization | | Buffalo-Mobile0 -
To use a fdqn or relative address in an internal link or not
Is it better to use my fdqn of http://1stclassdriving.co.uk/ or ~/ or ../ and then page name address for internal links or not? or does it just not matter for seo rankings?
On-Page Optimization | | brianw100 -
A "show all" category for products resulting in to many on-page links
I've got reports from my seomoz pro campaign that I have more than 100 on-page links on a page of my ecommerce store. This page is a "show all" category displaying ALL products from ALL my categories on the site. So it is NOT a "show all" for displaying all products in a certain category on one page instead of having to click through page 1, page 2 etc. What I don't clearly understand is why I get this from the reports, as it does not display all products in one single page. What it does is gathering all products from all categories in one place, but instead of showing all products in one page it is divided into pages 1 - 13. What should I do to resolve this? Could it be the seomoz campaign giving me an incorrect result? Appreciate you taking the time to help! Thank you.
On-Page Optimization | | danielpett0 -
How do you avoid duplicate content when you sell products that are produced by other manufacturers?
I have a packaging product site, and they sell products from various manufacturers. What can we do with the product detail pages? As of now, the client has copy pasted content straight from the "About" sections on the manufacturers' sites. Obviously, those manufacturers want my client to sell their products, and the products need to be described. How much of a no-no is this copy pasting, and how can I fix it?
On-Page Optimization | | lhc670 -
Do alt tags count towards on page keyword density?
Hello...I have written a bunch of content for my site using a useful tool called Scribe SEO which recommends keyword density at 5% if I remember correctly. So all my my newly written content is below this level but I am left wondering if by adding alt tags with my chosen keywords I will be considered to be over the limit and cause a red flag? Can anyone clarify this for me please?
On-Page Optimization | | Wallander0 -
Link Product Thumb & Product Name with same anchor link?
We have an issue on one of our sites we're monitoring a campaign for that seems to have TOO many links on each page. I think the biggest reason is that each product listing on each category page has two separate anchor links into that page. One for the thumb and one for the name. So even though there should only be 60-70 links on each category page, that amount is being inflated because each product listing technically is being split into two separate links. Question is, should I place the thumbnail and name within the same anchor link? We do this on a lot of other sites we operate, but I'm not sure what's a better strategy. It would seem to me that it would be better to have a single anchor link that shares the thumb and product name.
On-Page Optimization | | AarcMediaGroup0