Google Analytics Not Tracking 100% of Visits?
-
Hi all,
We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.
For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.
Looking at Google Analytics there are only 10 visits from that campaign.
So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.
I'm more inclined to think that it's something to do with Google Analytics.
Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?
A few quick things already covered:
- Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
- We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).
Any help would be much appreciated!
Thanks guys.
-
No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.
Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?
-
Hi Mike,
Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!
I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?
-
Another thing to consider:
- If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).
I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find goo.gl/ URLs in Google Analytics
Hello! How does one go about finding the impact of goo.gl/ shortened URLs in Google Analytics? (I know I should be using Campaigns, but this was for an old project.) Thanks in advance! Erik
Reporting & Analytics | | SmileMoreSEO0 -
How to filter many cities from Google analytics
I need to filter hundreds of cities from my traffic reports. I've been told that adding them all in this format: |Knutsford|Ripon|Cheadle Hulme|Congleton| and using the 'matching reg/exp from the drop down should do it... Unfortunately that doesn't seem to be working as I can still see cities like London in the results.... Any ideas?
Reporting & Analytics | | david.smith.segarra0 -
How do I keep the SEOmoz bot from showing up in my Google Analytics?
I noticed today that we had a huge spike in visits on December 9th of this month. We are talking like 13,000 more visits. The network the visits were from was psinet inc. Any suggestions on how to keep these bots from registering in my Google Analytics? Is there an ip address I can exclude?
Reporting & Analytics | | Hosmercars0 -
Wordpress + Google Analytics = Pulling My Hair Out
Hey Mozzers, Quick question for you- I have analytics set-up for a personal site I run and I know, verifiably it's receiving traffic, however, whenever I access my Google Analytics dashboard, it says I've had zero visits. Interestingly, today I had a colleague check the site from a foreign country and I could see the page views (within 15 minutes), however, I could not get any information about the site viewer. I have verified that the Analytics profile is 'receiving data' (which it is) and my Google Webmaster Tools is not reporting any issues? Finally, I went ahead and updated my profile so that it is pulling from 'www.mydomain.com' instead of 'mydomain.com', I don't know if that'll make any difference, but likewise, I didn't want to go and create the 'little kid in the elevator' analogy, where I'm just pressing a bunch of buttons just because they're there. So the only changes I've made thus far were deactivating Yoast's SEO plug-in and manually placing the GA code in the header and updating the 'Website's URL' in the profile settings tab of GA from 'mydomain.com' to 'www.mydomain.com'. With that, I am stumped and praying another one of the esteemed Mozzers out there may be able to help me resolve this. Any thoughts?
Reporting & Analytics | | NiallSmith0 -
Set up Google Analytics by product category
Does anyone know if it's possible to set up Google Analytics data by product category? We sell roughly twenty product categories on our ecommerce site. We can look at our analytics performance for the site overall and drill down to specific pages, but what we really want to see is our performance by product category. Our product categories can include up to 5000 products. Any pointers on how to do this?
Reporting & Analytics | | ironpac0 -
What is the best way to track mobile sites in Google Analytics?
Hello! I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
Reporting & Analytics | | CabbageTree0 -
Google Analytics
Hello In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing. Thanks in advance for any assistance. Neil
Reporting & Analytics | | mccormackmorrison0 -
New Google Analytics Site Speed tool and excel
Hello, I was wondering if there is a good tool or method to pull the new Google Analytics Site Speed data into excel and use this document to track site speeds on a weekly basis for multiple clients? Any good articles or how-to's would be awesome!
Reporting & Analytics | | Hakkasan0