Websites that scroll....forever....
-
I'm seeing more and more websites that have all their content on one page. I came across www.otbthink.com today and am wondering if I'm missing something here.
I ask this because I am trying to figure out how to link to their copy writing portion of their website. I have a client that is in their area and needs someone to do some copy writing work for them. All the content there is being served through css. The search engines will see it but how do you optimize for this sort of site? How do you link to a particular section of this site? Am I missing something obvious here?
Thanks.
-
Lets just play that out for a second.
If I was going to link to their services pages then I wouldn't use "services" as the anchor text. I would probably use the company's name (their brand name) because it's their service page. This sort of website is perfect for that because it will have tons of links to the home URL with the brand name of the website, some with "services" some with "contact" etc. It wouldn't be hit for over optimization because you have to link to the home page and not a sub-page for these queries. Also, the blog post on specific topics will have their own sub-pages and those can be handled with SEF URLS and those should rank too with their own links.
I'm playing devils advocate here but I'm wondering if we PURE SEO guys are missing something.
-
Since these rank so poorly, if more companies want to put up long page sites like this, in the end, it makes our jobs working on more focused sites easier, doesn't it?
-
Oh god, I couldn't agree more with you. Infinite Scroll pages/sites just look and feel awful to me from a user standpoint and they detract from sites from an SEO standpoint.
-
These sites are silly i don't understand their popularity. I'd assume the fad will die off sooner or later as it is terrible from an seo standpoint.
-
Thanks for the tip! That works.
The people who did his website are supposed to be pretty good and they are telling them that this is the way to go for a website. I'm just puzzled I guess.
The only thing I can think of that may be in play here is the ability to rank for co-citations or something...
They do have a blog and theoretically if it is good then people will link to those sub-pages. And I can kind of see how people don't really link to your services or other company related pages so building all the links to one URL would be okay...I guess. I'm just starting to see it more and more but don't know how this would be helpful to the user or the search engines.
-
You can link to: http://www.otbthink.com/#section2
That will bring you to the page and jump to that relevant section.
I agree that I don't think the site layout is optimal.
-
Hey Darin, (great name...mine too)
Yes, I can do that if I own a site but I don't even work with them. I just wanted to share their information with a client of mine. I can't see how this can be good for SEO or linkability for backlinks.
-
With so much copy on one page, I'd be concerned about naturally having more than 100 links on that page.
As far as linking to a particular section of the site, you'd want to create named anchors to each particular section. See the following page for examples:
http://www.thesitewizard.com/html-tutorial/link-to-specific-line-or-paragraph.shtml
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I setup sitemaps for an international website?
I am adding translated versions of my sites to a subdomain for example es.example.com. Will I add each subdomain into Google Webmaster Tools? Will each need its own sitemap?
Technical SEO | | EcommerceSite0 -
Does Google see the connection between our 2 websites?
We have a main website and we created a satellite site to support the original one with backlinks. Can I add both sites to the same Google Analytics profile? My programmer said that there is no reason to use a new GA profile for the satellite site, since Google will see the connection between the 2 websites via scripts, Google Plus buttons and other programmed solutions. So, is there a reason to use a new GA account for the satellite site (and later the new satellite sites) as well?
Technical SEO | | Romaine0 -
Changes to website haven't been crawled in over a month
We redesigned our website at http://www.aptinting.com a few months ago. We were fully expecting the crawl frequency to be very low because we had redesigned the website from a format that had been very static, and that probably has something to do with the problem we're currently having. We made some important changes to our homepage about a month ago, and the cached version of that page is still from April 2nd. Yet, whenever we create new pages, they get indexed within days. We've made a point to create lots of new blog articles and case studies to send a message to Google that the website should be crawled at a greater rate. We've also created new links to the homepage through press releases, guest blog articles, and by posting to social media, hoping that all of these things would send a message to Google saying that the homepage should be "reevaluated". However, we seem to be stuck with the April 2nd version of the homepage, which is severely lacking. Any suggestions would be greatly appreciated. Thanks!
Technical SEO | | Lemmons0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Technical SEO | | BruLee0 -
Is pointing multiple domains to a single website beneficial for SEO or not?
A client has purchased many domains with keywords in each. They want to have us point each domain to their site for better SEO. Is this a good or bad thing to do?
Technical SEO | | thinkcreativegroup0 -
What are the pros and cons of having a single page website format?
I have a website www.capitolshine.com that is in a single page format (that scrolls to other page)What are the negative effects for crawling or tracking bounce rate, etc. Should I change to individual pages? Is there a way to do this without reprogramming the entire website?
Technical SEO | | CapitolShine0 -
Websites being hacked & duplicated, what should we do?
Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!
Technical SEO | | Squall3150 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0