Are prices shown in search results good for e-commerce sites?
-
Hello here.
I own an e-commerce website (virtualsheetmusic.com) and with the fact we have implemented structured data for our product pages, now our search results on Google appear with pricing information whereas most of our competitors don't have that information displayed (yet).
I am wondering: Do you think is that good? What side effects could that cause? Less CTR? Less bounce rate? Less traffic?
Any thoughts on this issue are very welcome.
Thanks!
-
Thank you guys, I agree with you and I think I have to remove the prices from the structured data. Our prices are not really "lower" than competition because our music is very high quality, and quality must be paid. So, I think it is not good for us to have pricing display, and you gave me confirmation to this doubt.
Now: do you think it is easy to remove the pricing from Google results just as removing the structured information from our product pages? Is there any other way (or additional way) to tell Google "We don't want you to show our prices?". I also read that Google may associate natural search results with Merchant Center datafeed (we are on there), and if that's the case how to solve it?
Thank you again.
-
Hi,
If you are the only one that has the prices displayed I think no matter the position of the prices vs competition you will always be the second choice as far as click.
Visitors will see, check the other results to see the prices there and if yours is cheeper they might get back to you. But this can be, in some cases, a good strategy - again if the prices are "right".
Just my 2c.
-
It really depends on if your prices are lower than most - and if you are able to make sure you are the at least close to the lowest on price.
If your prices aren't low enough, click through would probably be lower. If your prices are obviously low, it could reduce the time to purchase down to just a few clicks in one visit if the customer gets to the page from the SERP, likes what they see, and all goes well in the checkout process. The downside is that a really thrifty shopper will make a note of your price and keep shopping others who may end up getting the sale if the customer gets to their site and finds a lower price, or something else that makes them want to buy - like free shipping.
In my opinion, if you can't frequently track your pricing on all products compared to all competitors who rank within the first couple of pages of results, you are better off having some enticing things in the meta description or titles. Like: "Red Widgets - Lowest Prices Guaranteed with Free Shipping" (if you do price matching).
-
Hi,
Interesting question which I have considered in the past also.
I think that so long as your prices are competitve, it is a good idea - depending on how you are pricing your products compared to the competition.
One thing to be aware of though, for example, I use Magento, and I know that the structured data in our setup does not always take the "final price", eg, it takes the regular price - we run discounts on most of our products, and getting it to display the "final price" would be important in my opinion - so that your lowest price is always displayed as opposed to your regular price.
There can be of course a downside - customer's see your price and make a decision immediately not to even visit the site - sometimes less is more.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
How is my 301 redirected site stealing rankings from the main site?
Hello, I have a site, drhobelt.com, that 301 redirects to the main site, drhonow.com. Not only is drhobelt.com still indexed, but it recently stole rankings from drhonow.com for "decompression belt" related terms. What could be causing this? How do I reclaim the rankings for drhonow.com? Thanks for reading!!
Intermediate & Advanced SEO | | DA20130 -
Problem with description on Google search results.
A few months ago I changed the description of one of the pages on my site.
Intermediate & Advanced SEO | | Tiedemann_Anselm
And I noticed that Google does not display the entire description of his search results. Description page is: "Get yourself a personalized name necklace, we offer a huge range of silver, gold and gold plated name necklaces." And Google only shows this line: "Get yourself a personalized name necklace, we offer a huge ... " Did someone have an idea why is that? 2EPSLGX.png0 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
Page indexed but not showing up at all in search results
I am currently working on the SEO for a roofing company. I have developed GEO targeted pages for both commercial and residential roofing (as well as attic insulation and gutters) and have hundreds of 1st page placements for the GEO targeted keywords. What is baffling me is that they are performing EXTREMELY poorly on the bigger cities, to the point of not evening showing up in the first 5 pages. I also target a page specifically for roof repair in Phoenix and it is not coming up AT ALL. This is not typically the results I get when directly targeting keywords. I'm working on implementing keyword variations as well as adding about 10 or so information pages (@ 700 words) regarding different roofing systems which I plan to cross link on the site, etc. I'm just wondering if there is a simple answer as to why the pages I want to be showing up the most are performing so poorly and what I would need to do to improve their rankings.
Intermediate & Advanced SEO | | dogstarweb0 -
Does anyone have any experience using GoodRelations Snippet Generator for E-Commerce versus markup from Schema.org?
I am trying to implement Structured Data markup on a large e-commerce site that has ancient code and is not on any standard e-commerce platform. It is a Webstore we self-host that was developed for us and heavily customized. What's worse is that I don't have access to the source code. I have to somehow instruct our IT Director how and where to place everything. So I'm going to need to be meticulously specific. As I began wading through our code and determining where to insert code as instructed by Schema.org I ran across this on one of their pages: "This class contains derivatives of properties from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/." I went to check it out and it appears that this could be a great resource as it has a snippet generator and several "cookbooks" for adding micro data to our site. Here's a link to their snippet generator: http://www.ebusiness-unibw.org/tools/grsnippetgen/ However, with a catalog of 5,000 SKUs, needless to say we aren't going to plug in our products into this generator one-by one. Has anyone here successfully used GoodRelations to help them implement micro data into a large E-commerce site that isn't a standard platform (not Magento, WP, Joomla or Volusion) ?? I would be very greatful to anyone who can share their experiences and or make suggestions on how we might best proceed. Thanks! Dana
Intermediate & Advanced SEO | | danatanseo0 -
About to launch a new e-commerce site need help with anchor text's
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice. home page - http://www.diamondengagement.com/ For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com" for internal pages like .... http://www.diamondengagement.com/engagement-rings/ I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off. What are your thoughts??
Intermediate & Advanced SEO | | harrykabadaian0 -
Is linking to search results bad for SEO?
If we have pages on our site that link to search results is that a bad thing? Should we set the links to "nofollow"?
Intermediate & Advanced SEO | | nicole.healthline0