What are your thoughts on Content Automation?
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Hi,
I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective.
The goal is to automate pages in the areas of
headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated?
I’d also like to hear from people that recommend steering clear of any form of content automation.
I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers.
Regards,
Russell in South Africa
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We have a CMS that automatically generates the meta description and keywords for our pages and I hate it.
Not sure why we even have it and can't get around it.
We have to override it each time to get sensible tags, therefore it isn't worth having.
Avoid it and write your own tags manually.
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I hope my question isn’t too bit vague...
I have no idea of what you are talking about. How about explaining it in some detail.
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I am not aware of any tools that would be able to automatically create H1 or meta titles/descriptions. Why would you want to though? You spent the time to create good content (or paid someone to), why wouldn't you take the time to optimize your page? In the scheme of things, that is easy and shouldn't take you a fraction the time it took for you to create the content itself.
BTW, your consept of content automation and Google's idea of content automation is different. Google views content automation as the process of automatically populating pages with content from RSS feeds or scraping sites. If you want to know how the Google Spam team views this, check out Matt Cutt's video on the subject. Here is a hint. NO NO NO NO
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You can't get there from here.
As far as I know, we don't yet have a high quality dynamic content creation tool that populate the content areas you speak of with good enough content to make it worth your while--not with today's Google.
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