Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
A/B Tests: How To Verify Difference In Average Order Value?
-
Hi there! When the data from an A/B test shows a difference in AOV between the variants, how do you determine if this difference is statistically probable or not? Best Regards, Martin
-
Thank you, David.
-
Perhaps this will get your on the right track, from http://flintanalytics.com/how-to-determine-if-you-should-advertise-higher-priced-goods-to-mac-users/
Average Order Value Statistical Significance
To do this you need to download the transaction data for both variants, because you need to be able to determine the variance in order value. You can download this data by going to conversions > ecommerce > transactions in Google Analytics. Once there, Google only lets you export 500 rows of transactions at one time, so to keep it simple I ensured my date ranges were under 500 transactions.
Once you get the order values for each set of customers in Excel you need to perform a t-test so that you can compare the means of the two groups. This t-test will give you the p-value that you will use to determine if the difference in average order values between the groups is significant. Yout formula in excel should look like the following:
=t.test(array of group 1, array of group 2,two-tailed distribution, two-sample equal variance homoscedastic)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website excluded from indexing, google-selected canonical: N/A
The google search console revealed to me that none of my pages was indexed, all pages are listed in the 'excluded' section "duplicate, google chose different canonical than user".
Reporting & Analytics | | Fibigrus
But in the URL-inspection tab it shows me google-selected canonical: N/A Indexing and crawling is both allowed. Don't know how to get my pages to be indexed correctly. (by the way, they do NOT exist in other languages, so that can't be a reason why google might think they are a duplicate. There's definitively no other version of those pages available)0 -
PDF best practices: to get them indexed or not? Do they pass SEO value to the site?
All PDFs have landing pages, and the pages are already indexed. If we allow the PDFs to get indexed, then they'd be downloadable directly from google's results page and we would not get GA events. The PDFs info would somewhat overlap with the landing pages info. Also, if we ever need to move content, we'd now have to redirects the links to the PDFs. What are best practices in this area? To index or not? What do you / your clients do and why? Would a PDF indexed by google and downloaded directly via a link in the SER page pass SEO juice to the domain? What if it's on a subdomain, like when hosted by Pardot? (www1.example.com)
Reporting & Analytics | | hlwebdev1 -
Using logical operators (AND / OR) in Google Analytics Goal Funnels
When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!
Reporting & Analytics | | ahirai0 -
Difference Between Android Browser & Android Webview
Hello All, In google analytic I can see traffic from android browser & android webview so android webview is also a browser? Thanks!
Reporting & Analytics | | dhisman0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Can you use Google tag manager to manage rich snippets/schema mark up?
Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen
Reporting & Analytics | | Digirank0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0 -
Stats show /blog/wp-cron.php at the top. What is it?
Hi, I have worked with websites for years but have no clue when it comes to Wordpress. We have our main website and then a Wordpress blog running in a subfolder that is only about a year old. The blog has only 7 posts so you can see how small it is vs main website with 200 pages. Usually our main index page of the site is at the top of the stats with the most views and this page /blog/wp-cron.php is about 30% lower. Now suddenly over the last month this page has jumped to the top and accessed almost as much as the home page of the site. We took a big hit with the latest Google Update so we are tyring to determine if there is anything technical in our site that has caused an issue. Thanks in advance Force7
Reporting & Analytics | | Force70