Penguin 2.0 Loss of rankings
-
Hi all,
My website http://www.tomlondonmagic.com has been hit hard by penguin.
I was rank 1 for magician london, magician in london, magicians in london and now am ranking around 3-4
I need to recover fast, anyone have any idea how to do this, what strategy to employ.
It would be much appreciated as I have never been hit by an update so not sure on how to recover from one.
Thanks!
-
Please consider the user first. A user is confused if he found a page for a wedding magician and on the same page a coporate story.
And keyword wise it is much easier to have 2 different pages for google. If you want to know all in's and out's i would have to write a blog artikel, but just 1 page, 1 message and 1 specific keyword is optimal (do not overdo it)
-
Hello,
Why would he not try to rank for wedding and corporate on the same page? Does Google see it as spam? Does he have to change the url and the title on the page or just the meta title tag? Sorry I'm new and I'm trying to understand.
-
Dear Tom,Please use SENSEO firefox plugin to improve the h1 and h2's on your pages. use only one h1 on a page. Reconsider your title tag.
don't try to rank for wedding and corporate on the same page. (title tag)
-
DA and PA are generalized metrics to provide some insight into overall ranking signals. for any given site, or any given page on any given site, since there are hundreds of high level factors, it's quite realistic to often see rankings that don't directly reflect the DA or PA of all the sites in the mix.
-
I have no evidence for this, but I've heard sites with good social signals are not being affected as much.
Try provide some kind of incentive to share your top blog posts such as an ebook that is unlocked when the post is shared.
-
I should improve on this by saying:
Why am I getting outranked by sites with half the DA and PA of mine?
-
oh believe me, I understand completely. But I googled london magician and you were number 2. That's pretty friggin' good!
One of my sites lost a number one ranking we held for our primary keyword. I'm just happy we are at number 2. I know it could have been worse. Like Chris said, probably not a penalty. Could just be the way the algorithm worked your competitor bested you. Build away and feel proud of the fact that you are operating under Google's Webmaster Guidelines. (most likely...)
-
That's not very hard for a penguin penalty. It would seem more like the natural course of things in the serps. If you keep going down, that would be a bigger problem but if you steady at the 3,4 range, just keep working on your content--magic is a great subject around which to create interesting, engaging content.
-
When you spent the last year climbing from position 4 to 1 for 4-5 keywords, it's a bit of a pain to be back where you started. I will do just that!
-
You dropped just 2 positions?? Consider yourself lucky and go build some organic, natural links!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ indicates 404 page and 0 backlinks, after 301 redirect. The best redirect solution?
Dear MOZers, I have one concern i would like to ask you.. My website have valuable backlinks to the most important page which is awesome. But, some of those backlinks is old URL which is 301 redirected to the URL I use today. As far as i know 301 redirects pass page rank, so it should be alright. (?) Link i use today: domain.com/awesome-url/ My backlink: domain.com/old-boring-url/ 301 redirected to domain.com/awesome-url/ What bothers me is that in MOZ report (Link opportunities) MOZ indicates my important URL (domain.com/old-boring-url/) return 404. But, it is not true. It is 301 redirected to domain.com/awesome-url/ and it works! I am worried i am losing important link juice here(!?) Also, my On Page Grader tool for domain.com/awesome-url/ reports 0 backlinks. And that is not true! I know exactly which websites are linking back, only problem is that those website are using old URL (domain.com/old-boring-url/) to link back to my website. Am i doing something wrong? Is there a better way to redirect and save valuable link juice for my page? Thank you very much! PS The URL was changed in March 2015.
Link Building | | Chemometec0 -
Landing pages rank higher thank home page
Ive been tasked to work on several sites from a client that had some shady past seo work done for them. Weak content, tons of useless links all pointing to home page, etc. Ive gone through site and given a total re-write and worked on removing and dissavowing links. Majority of the sites home page ranked high on first page google. Now the sites are closer to 100 rank than first page, and the odd thing is that home page cant be found but pages like terms and conditions or disclaimer are ranking. These pages have hardly no content compared to home pages, and while they are still ranked 80 to 100 positions back they are ranking while the home page cant be found. We have tried changing anchor text to "click here", and "for more info" instead of keyword and nothing much changed yet. Competition still has pretty much keyword anchor text and worthless links and they still rank well. Am I wasting time with rewrites and link dissavows or should I continue and eventually get the sites home page to come back on the radar? We have added social media presence and a blog that we post to regularly and for 6 months of work have hardly seen a dent for improved rankings. Am I on the right page or spinning my wheels? Any advise is appreciated.
Link Building | | anthonytjm0 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Link velocity - still a significant ranking factor?
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc. Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content. This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs? Thanks in advance
Link Building | | JustinTaylor880 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
Remove links after Penguin?
My site did not get hit. I am worried that Google will come back and get me for those anchor-text links I built a while back. They are of low to medium quality guest posts. Should I remove my old low-quality links? What about those on sites and pages that have been deindexed by Google? Any point in removing those? I know we can only speculate at this point, but would really appreciate some opinions on this. Has the trend in the past been a slight rollback after a big algorithm update like this? Or could we expect to see more and more sites being penalized? -Mathias
Link Building | | mathiasppc0 -
Backlinks Calculation & Ranking Effects
Hi, I have some small questions about backlink calculations. For example, we are doing seo every day right, i like to know, we are submiting every day our websites to strong directories, publishin press releases, writing comments, writing for otherblogs, and all those websites crawl google-daily. How much take the google system to calculate my backlinks and change the ranking position..? Thanks.
Link Building | | leadsprofi0 -
Ranking for competitor brand terms
My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
Link Building | | Riona0