Google Analytics
-
How can you see the conversion rates for the referral traffic?
For example I want to see if any of the facebook visits to my site resulted in a purchase.
-
Thanks.
-
Nice to see you on moz feel free to pm me any questions you may have in the future
-
Wow, I really missed that one. I consider myself an informed user of analytics but couldn't crack open this one!
Thanks!
-
i have learned that the hard way - you can never assume
-
Nice! You just taught me something.
-
Good point. I was assuming she already had goals set up.
-
Hi Rachel
The report Marisa pointed you to is a good way of seeing ecommerce at a glance, but for your specific referral report, see:
Traffic Sources > Sources > Referrals.
Once you're there, click on 'ecommerce' to see conversion stats.
To see specific social media reports, go to:
Traffic Sources > Social > Conversions
Once you're in social conversions, you can see the visits that resulted in a conversion from FB (just make sure you define what type of 'conversion' you're looking at with the drop down - these are based on the goals you might or might not have set up.
-
You need to first set up goals or ecommerce tracking then you can look at the goals and ecommerce tabs in traffic sources or other reports to see the data
-
Go to Conversion > Goals > Overview, and then click on Source/Medium.
I've included a screenshot that should be helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using logical operators (AND / OR) in Google Analytics Goal Funnels
When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!
Reporting & Analytics | | ahirai0 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
Google analytics : exclude traffic to a subdomain
Hi, I have a website with a client access on a subdomain. I want to exclude the traffic to that subdomain because it messes up my conversion goal for the main site. Per example, 2 out of 10 visitors are existing clients that want to access to my SaaS product. The 8 other are potential clients. I want to exclude the 2 clients from my stats so I could have the good conversion percentage for my free trial for the other 8 potential clients. Thanks in advance for your help!
Reporting & Analytics | | slestage0 -
Google Analytics is treating my blog like all the content is just on the home page.
Hello all, I installed Google Analytics on a main website and a blog (blog.travelexinsurance.com) While it appears to be tracking correctly (and when I test it in real time it shows that I'm visiting) but it is treating the entire blog as though it's one page. So I can't see data on blog post X. All I see is that X visitors came to my blog in aggregate. So I see blog.travelex.com has 999 visitors, but it doesn't show that /travel-luggage got 50 visits, while /insurace-tips got 75 and so forth. I assume I screwed up the tracking somehow, but can't figure out where I went wrong. Tracking on the main domain works just fine. It's specific to the blog.
Reporting & Analytics | | Patrick_G0 -
Google Analytics Campaigns
I need the help of a smart Mozzer. In Google Analytics: Traffic Sources>Sources>Campaigns all the results shown are from RSS. Can anyone help me with why RSS results would be displayed in Campaigns?
Reporting & Analytics | | waynekolenchuk0 -
Google Analytics Content Experiments don't deliver 50/50?
Our A/B test is actually delivering at about a 70/30 page view rate. 70% in favor of the original version and only 30% of the new. We are sending 100% of our traffic to this homepage test. Has anyone else experienced this? There seems to be a lot of folks experiencing this.....anyone know why?
Reporting & Analytics | | VistageSEO0 -
Analytics/Google Keyword comparison
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. However, I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Also, I'm having problems getting my kids to eat their greens, any advice! 😉 Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
How do I set up Google Analytics to track paid visitors from Bing
When looking at Traffic Sources in Google Analytics, Google is broken out into paid and organic visits. I want to do the same with Bing. How do I do it?
Reporting & Analytics | | cpantages0