Link building ideas for dentists?
-
Some ideas to start this discussion:
- Guestblogging / articles
- Answerings Q&A's as dentist
- Starting a blog
Any other good link building ideas for dentists?
-
I have heard many people say "Never pay for a link". I only pay for those directories if it gets me a backlink. My rule is that if it's under 10 bucks, I'll do it. My dentists pay me good money every month and a $10 one time fee isn't going to break the bank especially if it gets you a lifetime backlink.
-
I second that. Very good list
-
Brilliant! Thanks for sharing.
-
Thanks for all the useful tips. Very good answers
-
Good question, something I know a little bit about. In addition to the standard local business sites, there are lots of ways to share health-related content on topically relevant sites.
My wife's dental practice website is my fun little SEO side project. We have had great success building links by writing guest posts and columns for local parenting sites (she's a pediatric dentist). There are a lot of myths and old wives' tales about teeth and people LOVE to hear the truth. Sometimes the myths are true! This type of content marketing has even gotten her appearances on the local TV news as an expert on a recent issue with city water supplies.
We took the top "10 myths about children's teeth" and created a downloadable PDF (visible in the footer) and it is a great confidence builder for parents who are unsure about what to expect. It has attracted a few links from other dental and health-related websites.
Finally, she blogs regularly with a mix of community events (they sponsor a lot of kid-friendly and family events around town) and health-related info for parents and kids.
It's all free and has done wonders for their visibility.
-
Wow, nice follow up Daniel. I posted it early in the morning while doing my rounds and should have given a more detailed post like you just did. Thank you for expanding on it for everyone.
I agree it is labor intensive, but as you mentioned it can pay off.
EGOL listed a few items that I tend to overlook because I am not doing as much content distribution as I should.
-
Agree on business directories. It's also worked wonders for my clients, mostly small and medium-sized businesses. We have a list of about 10 high quality business directories. We supplement with a few others, specific to the industry. We:
-
never pay for listings or enhancements
-
take the time and trouble to do it right, hand-crafting answers to all fields -- including photos, logos and special offers (if available)
It's all very labor intensive. And it's not something that can be off-shored or entrusted to the intern. It requires some intelligence to understand the client's business and how best to complete the profile.
This is all rather tedious, but the payoff is big. It's really low hanging fruit more people should pick.
-
-
What a great list! Would work for many professions.
-
Some crazy, lesser known facts about teeth... funny, interesting, surprising, and with imagery
-
-- chamber of commerce and local service organizations (membership in these can be valuable for business reasons but their website often has a link to their members)
-- local business listings/directories
-- the landlord's website
-- websites of suppliers and service providers (do a testimonial for them, write an article)
-- professional societies for dentists (write an article for them)
-- dental schools attended. some of them link to the practice of successful graduates
-- local charities often link to companies who support them (friends of the library, habitat, religious groups, little league boosters)
-- local business initiatives (tourism association, "buy local", downtown merchant association)
-- local online newspaper (advertise, write an article or column)
-- trade association publications (advertise, write an article or column)
-- local and state license boards sometimes link to the websites of license holders
-
Business directories work wonders here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - anyone use this technique?
I have had a client come and ask me to do some link building, they are wanting to use a strategy of buying expired domains and creating a single page website with some keyword links back to the main website. Seems like an old idea at best, has anyone used it or is it risky
Link Building | | seoman101 -
Link building for manufacturing business... Tips?
What are your tips for B2B link building? We manufacture and supply PVC strip curtains & rubber site safety products but currently lacking creativity for link building ideas.
Link Building | | RayflexGroup
Does anybody have any case studies or tips to help us out?0 -
Is there a way to use your other web properties for successful link building
We have two websites that align with it each other: Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking. Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits. Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios: Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail. Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail. Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail. Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
Link Building | | dasickle0 -
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
Is it time to pay for link building?
I've been using the Moz tools for a while now and love them. Our SEO efforts are certainly paying off as we're ranking well for a lot of our desired keywords. That being said, I'm finding link building to be a very frustrating process. As much as I like to be hands on and try to do everything, I'm wondering when it's time to "throw in the towel" and hire someone? Is there anyone else who might have gone through a similar evolution? I'd love to hear some other stories about how or why you decided to hire out your link building. I'd like to think that whatever we spend on link building could likely reduce our reliance on AdWords, although I'm not sure how this would really play out over time.
Link Building | | koalatm0 -
How to link building 5days domain
i like to start give some backlinks to my brand new domain any advices for new domain ?
Link Building | | cutekid10 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0