Competitors links increasing rapidly
-
Hi there,
I have 3 main competitors who I keep my eye on within Moz and I am always comparing pages as they are all sell similar products in the same way but we're increasingly getting more things put in place to make ourselves different, which is why we rank number 1 in the UK for their competitive keywords (without blowing my own trumpet!).
One thing I have noticed, a competitor seems to be doing things the old school way. He has around 15 competitive keywords in his pages meta tag (irrelevant) and then has a huge 400 - 500 word description on each page describing whats on the page, what products are in that category (if it's a category page) or localised information if it's a company page.
What seems to be odd, is that before penguin/panda their website had around 1,200,000 total links. Then after panda, he went down to around 300,000 total links.
In the past few weeks I've noticed that he has gradually increased in total links from 300,000(estimate) to now 961,811 total links in a matter of weeks.
Is this an error/glitch within Moz or is he doing something that may be classed as "blackhat" or is it something I shouldn't really be worrying about?
Any feedback appreciated
Tom
-
Very eye opening stuff in there! It seems he is linked with lots of spammy "false" blogs made to look like human generated blog posts but are exactly the same content wise across several "joe bloggs" websites just giving a review on a product they happened to buy from this company.
Very interesting... Looks like my years of doing things by the book will eventually pay off if he carrys on like this and gets himself a nice penalty from Google
Thank you!
-
check his "Link Anchor Text" via OSE, see how natural the back links are (he might be using a lot of anchor text in these new links)
You could also use "Just-Discovered" in OSE, to see what he is up to.
If hes buying links and breaking penguin rules I wouldn't be that worried, but it is always worrying when you see a competitor start to seo stuff, some day he might start doing it right
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Specific external links
So...we have an A+ rating with the BBB and have for some time. We have a link from their page. We also use sites like pricegrabber and reseller rankings and have links from those. What I can't figure out is why links from the BBB and Pricegrabber don't even show up in open site explorer but the reseller ratings links are everywhere. The BBB one is easily the oldest and the other two are roughly the same age (i.e. at least a couple years old.)
Moz Pro | | Greatmats1 -
Inbound links not showing in reports
My clients site so far only has a few inbound links. If I do a report on MOZ/Open Site Explorer it only lists 10 domains linking in and, a number of important ones are not on that list. As an example, one of the leading UK national newspapers (Daily Telegraph) has a link on this page to the client www.vidavida.co.uk and yet this link/domain does not appear in the above reports. Is this an intentional nofollow type thing that the telegraph does and is there a way for me to check that on their site/page? http://fashion.telegraph.co.uk/news-features/TMG8655068/Holiday-travel-in-style.html Any comments most appreciated. Thanks,
Moz Pro | | MrFrisbee
C0 -
How to add more competitors
I've used SEOmoz in the past but it's been some time now. Currently in the demo phase and testing out many of the features again, I'm curious whether I can add more competitors above the 3 I entered when setting up my campaign?
Moz Pro | | Cuker0 -
DA or PA for link building strenght
Hello, We're doing link building for nlpca(dot)com with Open Site Explorer. 90% of the sites found that we're targeting have NLP resource sections that will probably list our site because we are an authority. My Excel Spreadsheet has the following values: Backlink Holder Site Name Site URL Site Type Tactic PA Ease (1-5) Estimated Value (1-5) Priority (Ease x Est. Value) Contact Info -- I'm only interested in strong sites - sites that will be around for the long haul, and I'm stopping aquiring sites that their resource section has a PA lower than 20. Should I be incorporating DA in some way as well? What other feedback do you have for me?
Moz Pro | | BobGW0 -
Why Do Links, DA and PA have no affect on this search result?
When I type 'plumbing courses' into Google, why does Able Skills with these statistics: Page Authority: 57,
Moz Pro | | MartinHof
2,752 Links from 330 Root Domains
Domain Authority: 52,
575,594 Links from 1,211 Root Domains rank below other pages with inferior statistics?0 -
Broken Links and Duplicate Content Errors?
Hello everybody, I’m new to SEOmoz and I have a few quick questions regarding my error reports: In the past, I have used IIS as a tool to uncover broken links and it has revealed a large amount of varying types of "broken links" on our sites. For example, some of them were links on my site that went to external sites that were no longer available, others were missing images in my CSS and JS files. According to my campaign in SEOmoz, however, my site has zero broken links (4XX). Can anyone tell me why the IIS errors don’t show up in my SEOmoz report, and which of these two reports I should really be concerned about (for SEO purposes)? 2. Also in the "errors" section, I have many duplicate page titles and duplicate page content errors. Many of these "duplicate" content reports are actually showing the same page more than once. For example, the report says that "http://www.cylc.org/" has the same content as "http://www.cylc.org/index.cfm" and that, of course, is because they are the same page. What is the best practice for handling these duplicate errors--can anyone recommend an easy fix for this?
Moz Pro | | EnvisionEMI0 -
Why does not the Linking Root Domains pick update?
The linking root domains is not reading the linking domains, Google shows 38, seo tool shows 180 another seo shows 92 and site explore shows 5.
Moz Pro | | 1step2heaven120