Competitors links increasing rapidly
-
Hi there,
I have 3 main competitors who I keep my eye on within Moz and I am always comparing pages as they are all sell similar products in the same way but we're increasingly getting more things put in place to make ourselves different, which is why we rank number 1 in the UK for their competitive keywords (without blowing my own trumpet!).
One thing I have noticed, a competitor seems to be doing things the old school way. He has around 15 competitive keywords in his pages meta tag (irrelevant) and then has a huge 400 - 500 word description on each page describing whats on the page, what products are in that category (if it's a category page) or localised information if it's a company page.
What seems to be odd, is that before penguin/panda their website had around 1,200,000 total links. Then after panda, he went down to around 300,000 total links.
In the past few weeks I've noticed that he has gradually increased in total links from 300,000(estimate) to now 961,811 total links in a matter of weeks.
Is this an error/glitch within Moz or is he doing something that may be classed as "blackhat" or is it something I shouldn't really be worrying about?
Any feedback appreciated
Tom
-
Very eye opening stuff in there! It seems he is linked with lots of spammy "false" blogs made to look like human generated blog posts but are exactly the same content wise across several "joe bloggs" websites just giving a review on a product they happened to buy from this company.
Very interesting... Looks like my years of doing things by the book will eventually pay off if he carrys on like this and gets himself a nice penalty from Google
Thank you!
-
check his "Link Anchor Text" via OSE, see how natural the back links are (he might be using a lot of anchor text in these new links)
You could also use "Just-Discovered" in OSE, to see what he is up to.
If hes buying links and breaking penguin rules I wouldn't be that worried, but it is always worrying when you see a competitor start to seo stuff, some day he might start doing it right
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If links have been disavowed, do they still show in crawl reports?
I have a new client who says they have disavowed all their bad links, but I still see a bunch of spammy backlinks in my external links report. I understand that disavow does not mean links are actually removed so will they continue to show in Google Webmaster Tools and in my Moz reports? If so, how do I know which ones have been disavowed and which have not? Regards, Dino
Moz Pro | | Dino640 -
Competitor Analysis (help!)
Hey everyone, I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes. What methods are you currently using? As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc. I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool. Any guidance/suggestions would be greatly appreciated. Thanks!
Moz Pro | | RCDesign740 -
Why does page report still have "Too Many Links" alert?
I'm a new Moz Pro user and see that the on-page optimization report includes "too many links" on page and references the "100 links" guideline that Google no longer endorses: http://www.youtube.com/watch?feature=player_embedded&v=l6g5hoBYlf0 Too many links is still an issue in terms of passing link juice, but not much else. Matt Cutts has stated that it is fine to have many internal links in this regard. Please correct me if I am mistaken.
Moz Pro | | Shannon-PayLoadz0 -
Find a 4xx or 5xx link referenced in an SEO Crawl Report
So I just got the Crawl Diagnostics report for a client site and it came back with a number of 4xx errors and even 1 5xx error. So while I can find the URL that has the problem, I cannot find the pages that have the links pointing to these non-existent or problematic pages. Normally I would just search the database for the site, but in this case I don't have access to it as the site is on a proprietary platform with no access other than to the CMS. Is there anyway to get the linking URL from the report? Thanks!
Moz Pro | | farlandlee0 -
Keywords rankings compared competitors not working
Hello, My keywords rankings compared competitors is not working : http://screencast.com/t/x88Z6tXB2r For months I've never have any stats in the competitors columns, why ? Thank you
Moz Pro | | JeanlouisSEO0 -
What Exactly Does "Linking Root Domains" mean??
What Exactly Does "Linking Root Domains" mean?? And how does it affect your ranking for certain Keywords?? Thanks
Moz Pro | | Caseman53 -
Why is open site explorer not showing the top links that if found previously.
In previous months ago open site explorer listed many other sites linking to mine. I have checked those sites and they are still linking to my site. Why doesn't open site explorer list them?
Moz Pro | | call4help0 -
Broken Links and Duplicate Content Errors?
Hello everybody, I’m new to SEOmoz and I have a few quick questions regarding my error reports: In the past, I have used IIS as a tool to uncover broken links and it has revealed a large amount of varying types of "broken links" on our sites. For example, some of them were links on my site that went to external sites that were no longer available, others were missing images in my CSS and JS files. According to my campaign in SEOmoz, however, my site has zero broken links (4XX). Can anyone tell me why the IIS errors don’t show up in my SEOmoz report, and which of these two reports I should really be concerned about (for SEO purposes)? 2. Also in the "errors" section, I have many duplicate page titles and duplicate page content errors. Many of these "duplicate" content reports are actually showing the same page more than once. For example, the report says that "http://www.cylc.org/" has the same content as "http://www.cylc.org/index.cfm" and that, of course, is because they are the same page. What is the best practice for handling these duplicate errors--can anyone recommend an easy fix for this?
Moz Pro | | EnvisionEMI0