Content Optimization - Multiple Keywords or One?
-
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages:
- select one main keyword to put in the header and support it with the other 2-4 keywords in the content body
- select 3-5 keywords and evenly optimize the page for each (several headers and sections about each)
- pick one keyword per page
I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog.
I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions.
With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
-
Personally, I am a fan of your #1 option. The second option, to me, seems like it could send very mixed messages about what is most important on a page. The third option, in my opinion, is too limiting and could be very prone to coming off as spammy. I'm a big fan of synonyms and weaving keywords together in natural ways that support the context and content of a page. If you throw all your efforts behind a single keywords, all I can imagine is a very boring page. However, this really all depends on the keyword itself and the content that might be right for it.
For example, for a very specific medical condition, let's use "Meniere's Disease" as an example, this might be a time when you optimize a page for that keyword and nothing else because it something extremely specific, with a very specific name given to it by the medical community. However, if your term was "gas mileage," I would expect to see content that didn't just use "gas mileage" but also used terms like "fuel economy" "fuel efficiency" - Some keywords are just naturally more prone to having synonyms, and some aren't, so I wouldn't even set a hard and fast rule about it.
Given your space limitations in addition to everything else, I would go with option 1. Hope that helps!
-
what I would do if I were you if you really want to have this rank well. Is one of 2 things and remember I said this is what I would do because I'm not a very good writer.
A I would use one of the best tools in the world scribe by copy blogger http://scribecontent.com this will do exactly what you're asking and it works via word press, Microsoft Word Mac and PC and web interface so any type of website.
The other thing I would do is look at some content creation companies. Primarily ones that understand my niche.
However I guarantee you if you want the best tool in my opinion for this use scribe and check out this video even though it's focused on using Microsoft Word it does explain it's identical across all platforms including web so you can use it on anything check it out.
http://scribecontent.com/quick-start-guide-to-scribe-microsoft-word/
Hope this is been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix thin content issue?
Hello! I've checked my website via Moz and received "thin content" issue: "Your page is considered to have "thin content" if it has less than 50 words" But I definitely know that we have 5 text blocks with unique content, each block consist of more than 50 words. Do you have any ideas what may cause this issue? Thanks in advance, Yana
On-Page Optimization | | yanamazault0 -
One Main Brand Domain - One EMD which Ranks Better
Hello SEO MOZers! We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one. My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking. There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it? What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords. Any help would much appreciated.
On-Page Optimization | | CarlaAction1 -
On Page Optimization, F on all keywords?
On our website we have all F's even though we have the targeted keyword in the title, url, meta desc, h1, body and some of the img alt's. They still show zero uses of the keyword. Are we missing something here or is this some kind of bug or glitch? Any help or advice is appreciated, Thanks. Keyword: 2015 Toyota Tundra Hilton Head Website: http://www.stokesbrowntoyotahiltonhead.com/2015-Toyota-Tundra-Hilton-Head-Serving-Savannah/
On-Page Optimization | | stokesautogroup0 -
Keyword Saturation
Hi guys, A run a niche price comparison website and the keywords I'm targeting are the product names themselves. I recall Moz recommended that using the keyword too many times on site was not a good thing. Typically, I would have a unique description for the products and the list of merchants, prices, links to thier site and thier product names. This resulted in my keyword appearing many times on site, in slightly different forms (the product names were taken from the merchants feed) I no longer see this warning in the recomended and I believe it is more transparent for my visitors if they see the merchants website name on my site. Is it safe to put them back on my site? Mark
On-Page Optimization | | MrPenguin0 -
What Should I Do With Low Quality Content?
As my site has definitely got hit by Panda, I am in the process of cleaning my website of low quality content. Needless to say, shitty articles are completed being removed but I think lots of this content is now of low quality because it is obsolete and dated. So what should I do with this content? Should I rewrite those articles as completely new posts and link from the old posts to the new ones? Or should I delete the old posts and do a 301 redirect to the new post? Or should I rewrite the content of these articles in place so I can keep the old URL and backlinks? One thing is that I've got a lot more followers than I used to so publishing a new post gets a lot more views, like and shares and whatnot from social networks.
On-Page Optimization | | sbrault741 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Duplicate content
crawler shows following links as duplicate http://www.mysite.com http://mysite.com http://www.mysite.com/ http://mysite.com. http://mysite.com/index.html How can i solve this issue?
On-Page Optimization | | bhanu22170