Indexing a several millions pages new website
-
Hello everyone,
I am currently working for a huge classified website who will be released in France in September 2013.
The website will have up to 10 millions pages. I know the indexing of a website of such size should be done step by step and not in only one time to avoid a long sandbox risk and to have more control about it.
Do you guys have any recommandations or good practices for such a task ? Maybe some personal experience you might have had ?
The website will cover about 300 jobs :
- In all region (= 300 * 22 pages)
- In all departments (= 300 * 101 pages)
- In all cities (= 300 * 37 000 pages)
Do you think it would be wiser to index couple of jobs by couple of jobs (for instance 10 jobs every week) or to index with levels of pages (for exemple, 1st step with jobs in region, 2nd step with jobs in departements, etc.) ?
More generally speaking, how would you do in order to avoid penalties from Google and to index the whole site as fast as possible ?
One more specification : we'll rely on a (big ?) press followup and on a linking job that still has to be determined yet.
Thanks for your help !
Best Regards,
Raphael
-
Hello everyone,
Thanks for sharing your experience and your answers, it's greatly appreciated.
The website is build in order to avoid cookie cutter pages : each page will have unique content from classifieds (unique because classifieds won't be indexed in the first place, to avoid having too much pages).
The linking is as well though in order for each page to have permanents internal links in a logical way.
I understand from your answers that it is better to take time and to index the site step by step : mostly according to the number and the quality of classifieds (and thus the content) for each jobs/locality. It's not worth to index pages without any classifieds (and thus unique content) as they will be cut off by Google in a near future.
-
I really don't think Google likes it when you release a website that big. It would much rather you build it slowly. I would urge you to have main pages and noindex the sub categories.
-
We worked in partnership with a similar large scale site last year and found the exact same. Google simply cut off 60% of our pages out of the index as they were cookie cutter.
You have to ensure that pages have relevant, unique and worthy content. Otherwise if all your doing is replacing the odd word here and there for the locality and job name its not going to work.
Focus on having an on going SEO campaign for each target audience be that for e.g. by job type / locality / etc.
-
If you plan to get a website that big indexed you will need to have a few things in order...
First, you will need thousands of deep links that connect to hub pages deep within the site. These will force spiders down there and make them chew their way out through the unindexed pages. These must be permanent links. If you remove them then spiders will stop visiting and google will forget your pages. For a 10 million page site you will need thousands of links hitting thousands of hub pages.
Second, for a site this big.... are you going to have substantive amounts of unique content? If your pages are made from a cookie cutter and look like this....
"yada yada yada yada yada yada yada yada SEO job in Paris yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada send application to Joseph Blowe, 11 Anystreet, Paris, France yada yada yada yada yada yada yada yadayada yada yada yada yada yada yada yada yada yada yada yada yada yada yada yada"
.... then Google will index these pages, then a few weeks to a few months later your entire site might receive a Panda penalty and drop from google.
Finally... all of those links needed to get the site in the index... they need to be Penguin proof.
It is not easy to get a big site in the index. Google is tired of big cookie cutter sites with no information or yada yada content. They are quickly toasted these days.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To remove or not remove a redirected page from index
We have a promotion landing page which earned some valuable inbound links. Now that the promotion is over, we have redirected this page to a current "evergreen" page. But in the search results page on Google, the original promotion landing page is still showing as a top result. When clicked, it properly redirects to the newer evergreen page. But, it's a bit problematic for the original promo page to show in the search results because the snippet mentions specifics of the promo which is no longer active. So, I'm wondering what would be the net impact of using the "removal request " tool for the original page in GSC. If we don't use that tool, what kind of timing might we expect before the original page drops out of the results in favor of the new redirected page? And if we do use the removal tool on the original page, will that negate what we are attempting to do by redirecting to the new page, with regard to preserving inbound link equity?
Intermediate & Advanced SEO | | seoelevated0 -
Hreflang and canonical tag for new country specific website - different base domain
I have a little different situation compared to most other questions which asks for hreflang and canonical tags for country specific version of websites. This is an SEO related question and I was hoping to get some insight on your recommendations. We have an existing Australian website - say - ausnight.com.au now we want to launch a UK version of this website - the domain is - uknight.co.uk please note, we are not only changing from .com.au to .co.uk.... but the base domain name as well changed - from ausnight to uknight as you can understand, the audience for both websites is different. Both websites has most pages same with same contents.... the questions I have is - Should we put canonical tag on the new website pages? If we don't put canon tag on new website pages, what is the impact on the SEO ranking of current website? I believe we need to put hreflang tag on both websites to tell google that we have another language version (en-au vs en-gb) of the same page. Is this correct?
Intermediate & Advanced SEO | | TinoSharp0 -
Need help in de-indexing URL parameters in my website.
Hi, Need some help.
Intermediate & Advanced SEO | | ImranZafar
So this is my website _https://www.memeraki.com/ _
If you hover over any of the products, there's a quick view option..that opens up a popup window of that product
That popup is triggered by this URL. _https://www.memeraki.com/products/never-alone?view=quick _
In the URL you can see the parameters "view=quick" which is infact responsible for the pop-up. The problem is that the google and even your Moz crawler is picking up this URL as a separate webpage, hence, resulting in crawl issues, like missing tags.
I've already used the webmaster tools to block the "view" parameter URLs in my website from indexing but it's not fixing the issue
Can someone please provide some insights as to how I can fix this?0 -
Pages that did NOT 301 redirect to the new site
Hi, Is there a tool out there that can tell me what pages did NOT 301 redirect to the new sites? I need something rather than going into google.com and typing in site:oldsite.com to see if it's still indexed and if it's not 301 redirecting.. I'm not sure if screaming frog can do that. Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
Is there a way to no index no follow sections on a page to avoid duplicative text issues?
I'm working on an event-related site where every blog post starts with an introductory header about the event and then a Call To Action at the end which gives info about the Registration Deadline. I'm wondering if there is something we can and should do to avoid duplicative content penalties. Should these go in a widget or is there some way to No Index, No Follow a section of text? Thanks!
Intermediate & Advanced SEO | | Spiral_Marketing0 -
Robots.txt, Disallow & Indexed-Pages..
Hi guys, hope you're well. I have a problem with my new website. I have 3 pages with the same content: http://example.examples.com/brand/brand1 (good page) http://example.examples.com/brand/brand1?show=false http://example.examples.com/brand/brand1?show=true The good page has rel=canonical & it is the only page should be appear in Search results but Google has indexed 3 pages... I don't know how should do now, but, i am thinking 2 posibilites: Remove filters (true, false) and leave only the good page and show 404 page for others pages. Update robots.txt with disallow for these parameters & remove those URL's manually Thank you so much!
Intermediate & Advanced SEO | | thekiller990 -
Update content or create a new page for a year related blog post?
I have a page called 'video statistics 2013' which ranks really well for video stat searches and drives in a lot of traffic to the site. Am I best to just change the title etc to 2014 and update the content, or create a totally new page? The page has 2013 in the URL as well which may be a problem for just updating?
Intermediate & Advanced SEO | | JonWhiting0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0