Getting Links
-
Hi,
Links from Directories are bad.
Links for low quality sites are bad.
Paid links are bad.
Guest blogging is "maybe rumor has it" google's next big Penguin.
Where and how is everybody getting all these great links from, is there anywhere left??
All advice welcomed as we really need good links quick!
Thanks
-
Be an expert in your niche, and contribute to the community. And ask yourself
What pain points do consumers in this industry experience?
What content could be refreshed and / or curated in this industry?
How can you contribute your expertise to add value?Asking yourself these questions will help you develop content ideas, which will, in turn, potentially yield inbound links if you can build great content and share it with industry influencers.
Hope this helps
Todd -
Hi,
I would first like to say that to get "good links quick" is an ideal strategy that will involve some Blackhat tactics and money invested into some good directories like Yahoo or Best of the Web. As such, your best bet to get good links quick at a respectable pace is to build relationships with influential experts within your industry or niche. If you are dealing with a branded client, pick people who have the potential to become ambassadors or affiliates in the future, ways that will not only boost your SEO/ranking, but your SALES! Even if they are not well known at first, they can still have a valuable influence locally and their knowledge is always a valuable asset.
A study by Forrestor Inc concluded that 80 percent of consumers say they discover a product/brand/website via word of mouth. As such, find experts and get on your social media to build relationships. In the end, it will cost you the same amount of time and hours as outreach or blackhat tactics.
Cheers.
-
Check out the list of ideas I posted, there are a ton of good ones: http://pointblankseo.com/link-building-strategies
Some ideas off the top of my head:
- Get links from the websites of satisfied clients/customers
- Give away free copies of your software to business related blogs for reviews/giveaways
- Create a slideshow about the importance of invoicing/how easy it is to create invoices with your software, and post it to slideshow sites
- Create an infographic about how much money & time people can save using your software
- Start a blog or q&a section that addresses common problems people face with invoicing. Use Google search suggest to find questions people are asking ("how to do invoicing properly", "how to set up an invoicing system", "invoicing when self employed")
Don't just limit your link outreach to invoicing, think broader like business, small business owners, accounting, etc. If you get creative, there are lots of different angles you can take.
-
Thanks we are an online invoicing software provider so am at a loss really on what content we can provide that anyone would ever want to link to. It's not the most interesting of sites/subjects to link too.
-
Not all of the tactics you mentioned are necessarily "bad". The only one you want to avoid is direct paid links, where it's obvious that you paid for your link. Beyond that, links from guest blogging & directories can be helpful, you just want to make sure to target high quality blogs & directories, and avoid being spammy.
The best links are:
- Editorially given (someone else had to put them there, it's not a site where you can just place your link)
- From a relevant site
- From a high authority site (pagerank/mozrank is a good proxy for authority)
- Embedded within relevant content
- Uses relevant anchor text, but not to an overwhelming degree
If you're looking for specific link building strategies, here is a great list: http://pointblankseo.com/link-building-strategies
-
Hi,
I can seem pretty hard to get some quality links nowadays but I think the best thing to do is not to think of it as "getting links" and to think about where your content will be seen by your potential/existing customers. Guest blogging can still be useful because if it is on a relevant and powerful blog then there is a good chance that people will read your post, realise you have a good knowledge on the subject and look for more information.
The secret is to give enough information about the subject you are writing about but enough in reserve to make readers want to know more. Think about creating some content (without the subject of the website you are looking to build for it is hard to be specific) and adding it to your website. As saw this before on Direct Travel's website (www.direct-travel.co.uk/infographic/uk-aviation) and thought it'd be a good example. They created this infographic and they can now contact different travel-related websites to ask them to link to this page. On the page where you create the "linkable asset", make sure you have details about the products/services you offer because you want to entice people to search through the website and ultimately convert.
This is just one way of getting links but it can be quite successful if you find the right type of content.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Links not showing. Links are not no follow
Over the past several months I have definitely received inbound links to my website ( none of which are no follow). I have HubSpot as well s Moz and none of the links are showing. My competitors with the same link sources are showing though. I am completely dumbfounded. Why are my inbound links not showing and how much time does it take for them to show if they show at all? Thank you!
Link Building | | NPatt0 -
Do links from between common sites you run count as "bad" links?
Hi everyone,
Link Building | | AMA-DataSet
Iv recently been asked to review a group of sites. There are 3 sites, each of these sites has a link to the other two sites within the footer or the navigation.
These site are about a similar topic each provides a different perceptive or aims at a specific section of the industry so its not like the links are to irreverent sites. However because the links are in a global section they are repeated thousands of times on each site and count for a large proportion of the link profile to each site, I don't think this is good practise and I want to remove them or at least add a no-follow but my client insists they are relevant to each other and doesn't not want the links removing. What would be best in this situation? remove them? no-follow them? or leave them? Thank you in advance,
Liam0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Cannot see links
Hi there, could please anybody advice on this issue. I got some links during last 2-3 moths but cannot see them in http://www.opensiteexplorer.org How long it usually takes for links to appear there? Does it mean the links doesn't work for google? All the links are good from the SEO point of view.
Link Building | | fleetway0 -
Getting Many Links from Tumbler Question?
If I have 10 links coming from 10 Tumbler blogs.. Do they count as 10 linking domains or 1 linking domain coming from tumbler.com? Does the authority of links coming from tumbler decrease the more I get links from tumbler blogs? Thanks
Link Building | | KevinBarnes0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0 -
Linking articles to each other
I've been using white-hat article marketing to post original content about my niche to credible article directories (yes, I realize many of them were recently devalued). My question is: Is it a good or bad idea to have future articles link to older articles, as a way to increase the chances of having the older articles indexed, or increasing the amount of link juice they pass to my site (since they point to my site)? I get 2 links per article and was thinking of using 1 to point to a prior (related) article, and the other to point to my site.
Link Building | | scanlin0 -
Link building? I really dont get it is there an easy way
I Have been using a link exchange website called linkmarket. I have been told that these kind of website dont really do you many favours but i have signed up for a year so i am currently still using it. What does everyone think? Also is there a proven way to get high quality links with out spending hours traling other websites and asking if they want to exchange links because the normall answer i get is NO!
Link Building | | WillFrank3