June 7th, 2013 Structured Data Drop
-
On June 7th, 2013 our structured data (as reported in GWT) dropped from ~61M items on ~7M pages to ~13.5M items on ~1.5M pages. Since that time those numbers have continued to fall. We made no code changes during this time. I've searched around the web and found a few people pointing to a similar June 7th, 2013 drop in reported structured data.
Can anyone offer any insight beyond speculation? Outside of the June 7th date, what can cause such a dramatic drop in structured data? Thanks in advance.
-
That's funny Ryan as I just looked at one of our account that I know has structured data and saw the same thing, a dip then a rise.
Sounds like a bug in Google's side, which was my first guess, I only got more interested when I read the forums and people said they also had a drop in rankings. Having looked into it, it sounds like those who got a drop in traffic are likely being impacted by updates around that time which was nothing to do with the data issue.
I'm going to mark the question as resolved but I'll add any details I find out.
Craig
-
Craig,
Actually, our structured data numbers tanked on 6/7 and then bounced back on 6/21 so it isn't an issue anymore. That being said, I'm definitely curious about what happened if you have any ideas.
Thanks for the heads up.
Ryan
-
Hey Ryan,
I'm going to look into this for you, so far I've only seen the same articles that you have but I'll ask around and get back to you as soon as I can, just thought I'd drop you a note to let you know your question is being looked at.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Preferred URL Structure for Printing Website
Hello Mozers! We are adding an ecommerce functionality to our existing website.
Technical SEO | | CheapyPP
Our company offers a wide range of commercial printing and mail services. We have done a pretty good job over the years in building content both in terms of our print offerings and blog section highlighting those offerings. We have finally bit the bullet and have decided to add end-to end ecommerce functionality. Users will be able to price, pay, upload and order thru our website. My question to the community becomes which sub folder do we use?
The ecommerce functionality is a third part software and needs to sit in a sub folder and we can't seem to find a good fit. Most of our content pages for print items are something like this www.website/printing/ - pillar page examples of url structure for sub pages www.website/printing/flyer-printing/
www.website/printing/booklet-printing/
www.website/printing/door-hangers/
www.website/printing/business-cards/ Options would be order-printing/ or prints/ So we we thinking /orders/ would be the best but not certain and wanted some feedback from the community. If we did go this route the url structure would be: order/business-cards this would be the default econ page order/business-cards/full-uv-coaing-both-sides individual product page What are your thoughts? CH0 -
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
JSON-LD meta data: Do you have any rules/recommendations for using BlogPosting vs Article?
Dear Moz Community. I'm looking at moving from in-line Microdata in the HTML to JSON-LD on the web pages that I manage. Seems a far simpler solution having all the meta data in one place - especially for trouble shooting! With this in mind I've started to change the page templates on my personal site before I tackle the ones for my eCommerce site. I've made a start, and I'm still working on the templates producing some default values (like if a page doesn't have an associated image) but have been wondering if any of you have any rules/recommendations for using BlogPosting vs Article? I'd call this type of page an Article:
Technical SEO | | andystorey
https://cycling-jersey-collection.com/browse-collection/selle-italia-chinol-seb-bennotto-1982-team-jersey Whereas this page is from the /blog so that should probably be a BlogPosting:
https://cycling-jersey-collection.com/blog/2017-worldtour-team-jerseys I've used the following resources but it would be great to get a discussion on here.
https://yoast.com/structured-data-schema-ultimate-guide/
https://developers.google.com/search/docs/data-types/data-type-selector
https://search.google.com/structured-data/testing-tool/u/0/ I'm keen to get this 100% right as once this is done I'm going to drive through some further changes to get some progress on things like this: https://moz.com/blog/ranking-zero-seo-for-answers
https://moz.com/blog/what-we-learned-analyzing-featured-snippets Kind Regards andy moz-screenshot.jpg1 -
Issues with structured data on angular pages.
I am having an issue with Structured Data. I have added the structured data to angular pages of my site but when I run the test from the testing tool it doesn't detect the same. Although when I cut and paste the code (from inspect element) it detects the structured data. But in my webmaster tools, those pages don't show up under structured data. I am unsure if my structured data is being picked up by google. What should be done here? Should I provide pre-rendered pages to google?
Technical SEO | | Lybrate06060 -
Website dropping in ranking
Hello My website is www.invitationsforless.ie and on google Ireland it was ranking no 6 for the keyword "wedding invitations" and I was doing quite well from this but it has now has moved down along the rankings to no 10 and I have gone from the first page on google to the second page which is very disappointing. I did recently change the blurb on my homepage - would this have effected it. Please help I don't know what to do Thanks Linda
Technical SEO | | invitationsforless0 -
How to structure rich / multi-media on Category pages to pass the link juice?
Fellow SEOs, I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy
Technical SEO | | Troyville0 -
Google India Rankings Drop Suddenly
Keyword: indian wedding planner page:www.hukamievent.com/indian-wedding-planner.php It didn't drop, it just disappeared. No, I didn't do anything to be penalized at all and I am still in there index. I know this question has been asked many times here, while I apply all the suggestions given to other people with similar problem, here's a quick question I need to ask, I made following changes recently, could either of these be the reason for ranking decline? In google webmasters' tools, I had changed geographic target from - india, to- nothing, few weeks ago. could this be the reason. Around 2 weeks ago I paid someone to submit articles to 500 article directories, same article spun many times, he did the job in around 6 days and got back to me with a list of around 150 submissions with as many backlinks, all with same anchor text, "indian wedding planner", one of my targeted keywords. Before the submissions I was on page 9, yes that was nine, and just after the submission I was at page 2 position 1, within a matter few days. I saw my the targeted page improve in ranking and jump on to page one position 10, for a short while, before it disappeared. is this something they call "google dance"? My website is fluctuating on google SERP for many other keywords too, in most cases, my ranking fell. P.S.:With the same keyword,"indian wedding planner" my rankings in google US improved, I am on position 6 page 1. please enlighten fellow mozzers!
Technical SEO | | virtualhandshake0 -
Unsure of sudden dramatic drop for target keyword(s)
Even after studying the latest Panda algorithm, which frowns upon templated looks (kind of odd), I have been doing some thorough research trying to find out why a site I have been optimizing plummeted. It was hovering around 10, and fell to 37 in one to two weeks. After I read all about the Panda update, I assumed it was that. But the site falls in line and shouldn't be affected. I used that 3rd party duplicate content checker and the content checked out okay. I looked on my SEO Pro campaign and noticed that the on-page report got an A grade, hitting on all factors except having the keyword in the URL. So, I have a site that loads in good time and should be fairly well optimized, and falls in line from what I can tell with Google's guidelines, which I read through. So why the drop? I'm not saying this site is 100% perfect couldn't be any better, optimized to the hilt. It was designed a few years ago, but still, I am just having a hard time finding out why this site got slammed the way it did. www.spineandsportschiro.com Target Keyword(s) Roseville Chiropractor Roseville Chiropractic I welcome any on-page critiques, but mostly would like to know where to look or have some kind of insight to why the rankings dropped, so I can try and fix them the right way. Thank you,
Technical SEO | | Boogily0