How to get head office address appear on SERPS under brand serps?
-
Hi all,
We have different offices in UK in different cities. Until last month our main office was appearing on Google results but lately i noticed that our other office is appearing on serps when i search with brand name.
We have 3 addresses registered with Google Places. Any ideas how we can get head office to appear on serps under our brand name?
Thanks
-
My pleasure, Sida, and good luck!
-
Thanks Miriam, These examples are very helpful. I understand there isn't any straightforward answer so I'll test a few things to bring back to head office address on top.
Thank you so much for help, i really appreciated.
-
Hi Sida,
Thank you for the additional details. So, you are saying that despite the fact that you are searching from Bromley (where your head office is) you are being shown the Manchester office for a plain branded search. If this is the case, then yes, Google is for some reason favoring that Manchester location beyond the effects of localization. Normally, Google would be showing you the office closest to you (the Bromley one), so, something is going on here. Traffic could be part of it, but I suspect there may be more to it than this.
Unfortunately, at this time, Google does not offer the ability to set a preferred office location (wouldn't that be nice?). Everything is going to be handled by the algo, so whether it's authority or distance or what have you, Google has decided that your Manchester office is more relevant. This being the case, since you cannot alter the distance aspect, your only path would be to try to improve the authority of the main office. See, above, my original comments about on-page optimization, citations and reviews. If you could gear your work towards making the Bromley office surpass the other 2 locations in these areas, it might work.
I was looking at a similar but not identical issue at the Google and Your Business Forum in which a secondary office was 'outranking' the main office, but in that case, the secondary office wasn't actually staffed and should not have been created in the first place. See (http://productforums.google.com/forum/#!searchin/business/main$20location/business/kpVehQBlqqY/G8DgE_pQmysJ) . In that case, a Google MapMaker RER helped the business owner get rid of the secondary listing.
Here's another one that's pretty similar to what you've described. In it, you will see the Mapmaker RER giving you basically the same advice I am about increasing the authority of the main location: http://productforums.google.com/forum/#!searchin/business/main$20location/business/Bov09hyd1LM/AuIjdGSy_YYJ
Beyond this, Sida, I would suggest that you consider hiring a top Local SEO in your country to consult one-on-one with you if the issue persists and is causing genuine problems for the company. You need to be able to share the complete details of your unique business and have someone assess your situation to see if there is room for improvement and hope of change. I'm having to speak in generalities because I'm not actually auditing your specific company, but someone you hire will be able to look at the fine details of the whole picture. I do hope what I've pointed out at least gets you thinking along helpful lines.
-
Hi Miriam,
First question is yes, we have 3 offices in different cities so they are not close to each other at all. Manchester, London and Bromley offices. I was seeing Bromley headoffice before on serps and now i see Manchester office address.
If it gives me the result based on my location, I am based in headoffice and on my search results i was seeing headoffice address on serps as it is the closest one. Plus, we promote mainly headoffice not Manchester office.
All locations registered with Google places. Head office have 2 feedback and others none.
On the website, it's mixed, Manchester office is listed on 3 row.
I've just checked the traffic and I noticed that the one lately started to show up on results started to rank well on Google and gets more traffic than other office pages. Could it be reason? I just can't think anything else.
Appreciate you help,
Thanks
-
That's what i thought but I haven't changed my location and i supposed to see the results that i was seeing before but for some reason something happened and it changed
-
Hi Sida,
Just to be sure, are you saying that your company has 3 different public-facing offices to which customers come to do business? Yes? And that now you are seeing the office that isn't your official headquarters showing up with your brand name search, but are seeing one of the other 2 offices?
When performing your search, are you searching on a device based in the same city as your home office, or are you located nearer to one of the other 2 offices?
How do the + Local pages of the 3 offices compare in terms of reviews? Could one of the secondary offices have more reviews that the home office, perhaps?
How about citation building? Could you have accidentally built more citations for one of the locations other than the home office location?
How about on the website? How are you listing the 3 offices? Is there anything to indicate that 1 of the 3 locations is more important or official than the other 2, or have they all been given equal treatment?
Please, provide as much detail as you can.
-
doesn't that depend on the search? The most relevant places address will appear for that search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why i get bad results since 4 monthh ago
hi...i have website...and i was in first place in page1 since 4 month ago. but somehow i take 5th place . its weird because whin compare my moz results there really better in number and better da and pa and lower spam score. why they get better result in my main kewords???!!! this is my website saadatrent.com and this is main keyword "اجاره ماشین" + "اجاره خودرو"
Intermediate & Advanced SEO | | avaye0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Start a new site to get out of Google penalties?
Hey Moz, I have several questions in regards to whether I should a start a new second site to save my online presence after a series of Google penalties. The main questions being: Is this the best way to spend my time/resources? If I’m forced to jump my company over to the new site can Google see that and transfer the penalty? I plan on all new content (no link redirect, no dup content) so do I need to kill the original site? Are there any Pro’s/cons I am missing? Summary of my situation: Looking at analytics it appears I was hit with both Penguin 2.0 and 2.1, each cutting my traffic in half, despite a link remediation campaign in the summer of 2013. There was a manual penalty also imposed on the site in the fall of 2013, which was released in early 2014. With Penguin 3.0’s release at the end of 2014, the site saw a slight uptick in organic traffic, improving from essentially nothing to next to nothing. Most of the site’s issues revolved around cheap $5 links from India in the 2006-09 time frame. This link building was abandoned, and replaced with nothing but “letting them happen naturally” from 2010 through the 2013 penalties. Since 2013 we have done a small amount of quality articles on a monthly basis to promote the site, social media, and continuous link remediation. In addition the whole site has been redesigned, optimized for speed/mobile, secured, and completely rewritten. Given all of this, the site has really only recovered to page 2 and 3 of the SERPs for our key words. Even after a highly circulated piece appeared on an Authority site (97 DA) a few months ago there was zero movement. It appears we have an anvil tied around our leg until Penguin 4.0. With all of the above, and no sign of when the next penguin will be released, I ask, is it time to start investing in a new site? With no movement in 2.5 years, it’s impossible to know where my current site stands, so I don’t know what else I can do to improve it. I am considering slowly building a new site that is a high quality informational site. My thought process is it will take a year for a new site to gain any traction with Google. If by that time my main site has not recovered, I can jump to that new site, add a commercial component, and use it as a life boat for my company. If I have recovered, then I have a future asset. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
How a press release can help with Google serp?
Hi, After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
Intermediate & Advanced SEO | | purplar0 -
"Jump to" Links in Google, how do you get them?
I have just seen yoast.com results in Google and noticed that nearly all the indexed pages show a "Jump to" link So instead of showing the full URL under the title tag, it shows these type of links yoast.com › SEO
Intermediate & Advanced SEO | | JohnPeters
yoast.com › Social Media
yoast.com › Analytics With the SEO, Social Media and Analytics all being clickable. How has he achieved this? And is it something to try and incorporate in my sites?0 -
Google badge extracted to SERPs
It's a while ago that (i thought) I read the following information on the Google badge. Here https://developers.google.com/+/plugins/badge/ we have the implementation guide, however I was under the impression the Google badge could be thereafter extracted into SERPs so the user could follow etc... direct from SERPs. I can't find anything confirming this. I think that it might clash with authorship data which does a similar job, but where a site page is not relevant to authorship at all, I would have thought linking back to the G+ page from SERPs was a sensible option. Can anyone confirm the Google badge can appear in SERPs?
Intermediate & Advanced SEO | | richcowley0 -
OOPS!! My website links the most to me, I can't get it??
Today, I have checked Google webmaster tools to get answer of following question. Who links the most to my website? I was assumed that Google webmaster tools provide me list of external website where I have created my text links. But, I can't get it when see my own website links the most to me. (4652??) I checked my other websites which are integrated in Google webmaster tools. They also developed on same platform as well as same internal linking structure. But, I am not able to find out similar issue over there. That's why I am quite confuse with Vista Store. How can I solve it? Does it really matter? "Open Site Explorer is my favorite one and always using that to get it done. But, Google webmaster tools is also active & free so why should I not jump in to... 🙂 "
Intermediate & Advanced SEO | | CommercePundit0