Your opinion on "Keyword | Keyword 2 | Keyword 3 - Sitename" Meta Title
-
While I'm personally against It I have seen it used. I would think that Google might see this as some degree of keyword stuffing, rather than a 'natural' title, which may hinder ranking. What are your thoughts?
-
If Keyword 1 | Keyword 2, etc. are relevant to the page, then it makes sense to have it. But often, that comes across as spammy (Stuff | Stuff Online | Buy Stuff Online | My Domain). And those keywords that you pick are likely to super high volume, obvious keywords that you will have a hard time ranking for. I think the new rule is to make this "natural" as you say, but also beneficial. Maybe you come at it like this: Stuff, Information About Stuff, and All the New Stuff at MyDomain.com.
Make it helpful, give your page some context. Spam is only good with eggs, and then only in moderation.
-
I could certainly see the value a few years ago. Now, however, I agree with you.
I can't see it ever being deemed as stuffing, due to it being almost best practice back then. Now, however, not only is Google much more adept at identifying what a web page is about (and its keywords), the strength a title gives has also been devalued slightly.
In my eyes, this presents a great opportunity to create a compelling title as a call to action. Include keywords for sure, but use the title to draw people in - mention free shipping if it's relevant, say you're #1 if you're voted so, include your phone number if you offer a local service.
This is how a title can and maybe should be utilised now. Don't neglect your keywords, but create a compelling call to action.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to keep your brand name in the title tag even if your title is cut off?
Hi, I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google. Ex: Personalized Cutting Broads & Humidors...-Etsy The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag. Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible? Thanks You
On-Page Optimization | | znotes0 -
Do you say Browser Title or Page Title?
I have seen much more use of "Page Title" of late....in fact hardly any of "Browser Title" except by some folks who are using a very old CMS. We need to go with one at my workplace to avoid confusion. My vote is Page Title. Thoughts? Thanks, Tim
On-Page Optimization | | Jen_Floyd0 -
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
How long does it take Google to index new title tags and meta descriptions?
Hi, I have launched a website ( www.bookkeepingking.com )and would like Google to reflect the latest title tag changes in its results. How long does it typically take to happen? I believe this might be one reason why the site may not be generating any search traffic yet, even though I haven't yet begun any link building yet. A couple of notes: When I enter site:bookkeepingking.com in the search box, the pages show up, but with the old/default title and meta descriptions. I am using the Yoast for SEO plugin I have resubmitted the XML map - Yoast created 2... /page-sitemap.xml and /post-sitemap.xml The changes were made about 1 week ago. WMT says that there are zero errors. Is there something I may have missed? Or do I just need to give it more time? Thanks in advance for your help. Erin
On-Page Optimization | | HiddenPeak0 -
2 Duplicate pages. One Showing "/"
In SEOMoz report I have 2 pages showing that are identical in name/URL apart from the fact that one ends with the / symbol and one doesnt'. They are both showing as having too many on-page links. But one shows 106 links and the other shows 106. In clients' admin section I can only find evidence of the page without the /. I wonder if anyone could advise how best to move forward? Colin
On-Page Optimization | | NileCruises0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Should I make All My "Non-Money" Pages No-Follow?
I'm branching out here from my novice seo status . . . In an effort to channel page rank to the pages I wish to rank for should I make all my non-money pages no-follow. Pages like "contact us", "about us", "application", etc. It seems to make sense to make these no follow so the page rank flows to the pages I wish to rank for. Am I on the right track?
On-Page Optimization | | leaseman0