New Algo Update?
-
Is there a new algo update happening now with Google? I am seeing a big change in the SERP's for many keywords over the past two days.
-
Days, weeks, months, or sometimes never It is a very inexact science, and we're unaware of the vast majority of the 500+ updates Google makes every year.
-
I think there's some of that in play. If Google can make us afraid of bad links so that we all rush to remove them, for example, that's a whole lot easier than actually creating and testing an algorithm update, especially one of the complexity it would take to do the job.
I also suspect that the 10-day Panda roll-outs and "multi-week" update are, in small part, meant to obfuscate updates. More of us are tracking them, and Google is not a transparent company, IMO.
Finally, I think they're getting into territory that's just more difficult. So many complex updates have collateral damage. I really do think that the multi-week update consisted of rolling out and rolling back changes, and I'm not sure they landed on much of an answer.
-
Dr Pete,
How long does it normally take for the SEO community to understand a specific algo change when there is very little guidance from Google?
-
Hi Dr. Pete,
That brings up an interesting possibility.
< start conspiracy theory>
Is it possible that Google is actually going through this summer of volatility to weed out the people who are not following their policy. By this I mean that every time they make a change, anybody who is doing even the slightest "grey hat" SEO runs to their site and gets rid of it if they can. I am guessing that with just this uncertainty alone google forcing people to clean their own sites.
People who are sure their sites are clean, there is nothing they can do even if they want to, so Google may figure that after this turbulence they can just eliminate this turbulence, run the previous algorithm from before the summer (or at least a more stable one than now) and the good sites will automatically float to the top since most sites will be "clean" again thanks to all the webmasters cleaning house all summer.
I am not a conspiracy theorists, nor do I play one on TV.
-
We saw a Saturday spike on MozCast, but to be honest, the last few weeks have been a wild ride. I'm going to be actively analyzing the "multi-week" update the next few days (probably posting next week), which looks like it did settle down during the July 4th weekend. There's been increased volatility since Penguin 2.0, and Google claims that Panda data updates are now rolling out roughly 10 days out of each 30 (I don't completely believe that line, but that's what they're telling us).
Now clear reports of webmaster chatter about this past weekend, but rankings have been so volatile that I'm not sure anyone knows what to make of the patterns right now. Unfortunately, I think that uncertainty and noise is exactly what Google wants.
-
I'm seeing the same changes. I would say the SERP's are returning to pre-penguin position for almost all the effected terms in a very competition travel niche. Ditto your fingers crossed.
-
Big changes in my rankings. For the first time in the last 3 months, this update is actually helping the rankings. So far, I have recovered most if not all of what I lost for Penguin 2.0 (5-20 positions). Of course, this may just be the google dance and I may loose it again by tomorrow morning. Fingers crossed.
-
Hi BGS,
There are always updates and Jesse is right however this is a great spot to check for major updates
-
Always!
That said, I haven't noticed anything big in my SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Was there a recent secret Panda update? Help.
Our site http://www.entrepreneurhandbook.co.uk has had a fairly significant drop in organic traffic this past week. Going from 3.8k to 3.k Can't see any reported updates on the major SEO websites, we'd had steady growth all year then appear to have back-peddled. One post in particular, our UK venture capital list was page1 for a number of VC related keywords such including 'venture capital' (google.co.uk) but it's completely dropped out of the index for that one and others. Does anybody have any ideas? We haven't done any link building at all, we've focussed entirely on on-site SEO and high quality in depth articles/posts/lists and historically we've always seen small increases at every algo update. 2CG25iv
Algorithm Updates | | entrepreneurhandbook0 -
Complete website redesign: original domain vs subdomain vs new domain ?
Hello dear community fellas!
Algorithm Updates | | PayPro
The story goes like this: my company has a good ol' website launched back in 2008 and since then nothing much was updated there. Our rank dropped significantly because, well, barely any SEO was done for it. Me and my team decided to redesign the whole thing: content, structure, visuals, links, everything but this time really making it right. However, with our oldie we managed to get a nice user base, so we still want to get all the traffic juice out of it. Now the questions is where do you think is the best place to publish our new website: Our original domain www.companyname.com? Create a subdomain new.companyname.com? Totally new domain www.namecompany.com? Cheers!0 -
Yandex Update
The traffic from my website significantly decreased from Yandex last month. Was their a major update?
Algorithm Updates | | theLotter0 -
What do media queries have to do with the page layout update?
Who thinks the lack of media queries will have an impact on whether the page layout update affects a site?
Algorithm Updates | | kimmiedawn0 -
Is a New Visits ratio of 39% a really bad thing?
I do a lot of work for a large estate agency based almost solely in London. They get a considerable amount of traffc and all other stats, on the whole, are always positive. The only thing that is decreasing regularly is the percentage of new traffic. My understanding of user behaviour for this market is that no one in their right mind would make an enquiry or arrange a booking without a) looking at the property at least twice themeselves (once to before the enquiry and once before a viewing) and b) more than likely show a partner. Plus the site is well laid out and useful so I believe users are favouring our site over the comparison sites. So questions: Should I be panicing What is the most efficent way of increasing new visits? Things to note: The HTML titles throughout the site are a bit of a mess - key word rich but too long and inconsistent. Could this be a contributing factor to the CTR? Also in the past month we appeared in over 4k different queries but our non branded impressions are down 22%. Could more concise, less keyword stuffed HTML titles help this? Do I need to look at the page titles to ensure that they contain the exact phrases that are in decline? Any help will be greatly appreciated!
Algorithm Updates | | SoundinTheory0 -
Winning The New SERP Battle
I run a niche website (www.picnic-basket.com) that is approaching 10 years old. I have consistently added new content, performed redesigns, etc and WAS rewarded with a #1 placement on Google for my main keyword phrase for quite a long time. All our links are natural, no link-farms and I don't do exchanges either. I blog, write articles about our niche, have free cookbooks, delicious recipes and are always finding cool new products. FB & Twitter are also maintained. After Panda I'm now below the fold with amazon.com, bedbathandbeyond.com, worldmarket.com, overstock.com and brookstone.com all above me. These sites don't have anything to do with my niche other than just selling some items. ROI is horrible for me with PPC on this keyword phrase. I'm sure Googles' revenue has increased quite a bit in this category because users only see relevant websites up in the paid area. Through years of hard work I was finally able to beat my old niche competitors but I'm left wondering, How do I beat the "Big Boys"? Any advice for someone like me?
Algorithm Updates | | sunriseb0 -
Is this a new type of rich snippet?
I recently came across a type of rich snippet in a Google search result that I can't find information about. I attached a screen shot and circled in red.. http://i.imgur.com/mWgj9.png Has anyone seen these rich snippets before? If so, what are they called and how do you get them for your site? Thanks! mWgj9.png
Algorithm Updates | | WebstaurantStore.com0 -
How did NexTag.com Survive the Algorithm Update?
After going through numerous post-algo update articles I find one price comparison site to have gone though unscratched - NexTag.com Question: What contributed to their success? Was it sheer domain authority, content quality, unique toolset... or something else?
Algorithm Updates | | Dan-Petrovic0