Tracking Effects of Internal Linking
-
Can anyone suggest the best way to track the effectiveness of internal linking on a website?
Thanks!
-
Another way might be to do google
site:yourdomain.com
to check which page of your site has the most authority for a given keyword. If you're running a car site, www.mycarsite.com bmw should return the URL google considers most important for BMW as the first result.
-
Hey, thanks for your answer...I actually managed to figure this out before reading your question and was cursing myself for being such a dumbo! Can't believe this didn't come to me before...thanks for you support anyways!
Cheers!
-
Ah, I see. You could try Google's In-Page Analytics. It's in beta right now, but its pretty interesting. You can see the % and number of clicks that go to all* the links from a particular page. Here are a couple screenshot examples: http://i.imgur.com/N7eZh.png and http://i.imgur.com/N7eZh.png
So, you should be able to go to the news organization site and see the breakdown of which links get the most clicks. Of course, you'll have to have access to the analytics account to that site and have it set up.
One strange thing to watch out for - if you have more than one link on that page going to the same URL, it will count the clicks all together making it look like one of the links got all the clicks and the other got zero.
Hope that helps!
-
Thanks for your answer. Basically, what I'm looking for is to see how many people actually click on the internal links posted in the body of an article. To be more precise, I'm talking about a news organization that provides links to other relevant stories based not on page authority but on the "value" that the link provides to the user. In this case, I wouldn't be too concerned about the page authority. Rather I want to check how many people clicked through to the internal links. I hope thats clear!
-
Are wanting to track effectiveness as in determining if the crawler reaches all of your pages? Or effective in improving domain authority?
If you're trying to figure out if your internal linking is improving your domain authority, you could compare the number of followed internal links against your domain authority over time, but obviously there are many other factors that might be contributing to your domain authority.
So, your might consider analyzing on a more detailed level and asking yourself - is linking to a specific page with an internal link increasing the page authority of that page?
Our next version of OSE will provide some custom report options which should allow you to see the % of MozRank that comes from internal links. Meanwhile, you could choose pages to target and analyze their page authority before and after you add some new internal links to those pages. Using OSE, you can enter the targeted page, download a list of internal URLs, add some more internal links and see if your page authority goes up.
Does anyone else know of a tool to more easily analyze this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is this site being tracked in GA?
Hi, Bit of an unusual one this, so please bear with me. This site http://www.hayesandhurst.com/ is being tracked in Google Analytics but we're unsure as to how. To the best of our knowledge we haven't inserted the tracking ID into the theme options or the tracking code into the source - and yet it appears to be tracking successfully! I did send some instructions to the client to set up the Analytics account in their name - I fear they have added the code somewhere to the site, but we cannot see where! Perhaps via Google tag Manager?? As I say, an odd one this, but if anyone can shed any light on this mystery i'd be hugely grateful. The tracking ID is UA-64505394-1 for the record. Regards,
Reporting & Analytics | | nathangdavidson
Nathan0 -
Does Google Analytics track conversions in real time?
Looking at the section: Conversions > Goals > Overview - does Google Analytics provide real time / same day metrics for this conversion data or does it take 24 hrs?
Reporting & Analytics | | Rich_Coffman0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
Backlink Tool Finding Links That Aren't Visible
I'm using a variety of backlink toolsl; OSE, SEM Rush, Link Research Tools and Google Webmaster Tools. On some occasions the tools are telling me there is a link to my site on a certain page, however when I open that page I can't see any mention of my company. I have run all these reports today, so I think it is unlikely that Google is using old data. Does anyone know why this happens and if I should still be concerned about links that I cannot see but backlink tools are telling me are there? Thanks guys.
Reporting & Analytics | | AAttias0 -
Site Crash Effect On Traffic
All, I manage a site that unfortunately crashed due to a server issue in late October for about 3 hours. Prior to the crash, traffic was the best it had ever been in the 3+ year history of the site. As you might expect, since the crash traffic has gone gradually down and is now about 15% off pre-crash numbers. I understand that when a site crashes, it disrupts the crawling process and can disrupt traffic (in my case rich snippets were thrown off for days) but would love to hear experiences any of you have had in similar situations. How much did traffic drop after a crash? When did it recover? Other thoughts? Thanks, John
Reporting & Analytics | | JSOC0 -
Ecommerce tracking problem with multiple domains on 1 web property
We recently launched 13 product marketing sites based on a Wordpress Multisite setup. To track all 13 sites we decided to use one web property, so we can use the same tracking code for all domains. To track the sites seperately, we set up a profile for each product site with a hostname filter. This works well for most stats, but eCommerce tracking is where the problem starts. Per profile we obviously want to track the products purchases on that website only. What happens now is that all purchases from all product sites are tracked on all profiles. How can we change this? Should I alter the eCommerce tracking code or can I fix this with an additional filter per profile? Thanks for your help Mozzers! Regards, Pieter van Diggele
Reporting & Analytics | | RBO
Online Marketing Executive
Elsevier Opleidingen0 -
Internal Links not Showing Up
Hi, I have a wordpress blog at www.learnbonds.com. I am looking through open site explorer and and showing only 9 internal links on my report. I have hundreds of internal links on the site so I am wondering why they are not showing up? Any assistance would be appreciated. Thanks Dave
Reporting & Analytics | | fxtrader19790 -
Links are not found in OSE or am I missing ?
Hi.. All of our targeted pages have gone through serious Blog Posting and Social Bookmarking. All the sites were more than PR1 or 2 and all of them had a dofollow link with the perfect anchor texts. But when I trying to check our pages on OSE, it doesnt any of them. Why is that ? Im getting worried now. We have spent our last 7 months on this .
Reporting & Analytics | | qubesys0