Product listing adverts affect on organic
-
After reading there will be a drop down arrow on product listing adverts, which will push organic results down to display 16 products:
I wondered how badly this is going to affect anyone in organic e-commerce? is this going to be rolled out for every term and have a drop down arrow for each one?
Is organic going to die with e-commerce now?
Thoughts much appreciated.
-
I hope your right David, I hope this doesn't screw organic ctr%
I would like to think people who click the drop down bar would have clicked the pla anyway before it was there.
-
True but keep in mind people want more then just a pic and price so they go to sites to read reviews see demos and videos etc - Our job now is to have sites that offer info google does not
-
I just wonder how many will now click the drop down menu?
-
Its just a option to pull down, some will pull down others will scroll to the listings so seo for eCommerce isn't dead - That being said google is cutting into the organic traffic across to board with features and business are ending up with less and less.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which product URL to include in Sitemaps?
Hi Does the product URL's in Sitemaps affect the sub-categories authority too? For example, if I have a product with 2 URL's and which have a canonical tag: **/brands/michael-kors/bags/**jet-set-double-zip-wallet/ **/women/accessories/wallets/**jet-set-double-zip-wallet/ If I make the main URL "/women/accessories/wallets/jet-set-double-zip-wallet/" and set that as the Canonical URL & list that URL in the XML Sitemap, will it also mean the "/women/accessories/wallets/" category will get more authority and increase it's power to rank? Thanks Frankie
Technical SEO | | Frankie-BTDublin0 -
Product Documentation Causing 23-40K issues
One of my biggest hurdles at my company is our Product Documentation library, which houses thousands of pages of publicly accessible and indexed content on old and new versions of our product. Every time a product name changes the URL changes, causing a 404, so I typically have 100s of 404s every few months from this site. It's housed off our main domain. We have 23,000+ Duplicate Pages, 40,000 missing meta descriptions, and 38,000 due to this library. It is not built the same as our main content, with page titles and meta descriptions, so everything is defaulted and duplicate. I'm trying to make a case that this is an issue, especially as we migrate our site next year to a new CMS. Does anyone have any suggestions for dealing with this issue in the short term and long term? Is it worth asking the owners of the section of content to develop page titles and meta descriptions on 40,000 pieces of content? They do not see the value of SEO and the issues this can cause. It needs to be publicly accessible, but it's not highly ranked content. It's really for customers who want to know more about the product. But I worry it is hurting other parts of our site, with the absurd amount of duplicate content, meta, and page title issues.
Technical SEO | | QAD_ERP0 -
How to handle city-based product selection and duplicate content?
Hi everyone, I've been searching the interwebs for a solution to my problem, but haven't really found anything conclusive. I've got a client with duplicate content issues; their website not only has a nation-wide website, but also 10 different sub-categories for different cities, with each subcategory having the same content as the main website. The reason they wanted city-based websites was due to the changing product offerings in each city. So City 1 may not have all the products available that City 2 does. Needless to say this has caused some duplicate content issues as most sections of the website have been multiplied by 10. When a visitor lands on any page of the website, they are greeted by a pop up asking for their location, which will then redirect them to their selected version of the website. As the copy cannot really be changed enough for each city to make it unique, I've been looking into canonical tags, but this would mean the localised versions will not be indexed by Google. Has anyone had any experience of a similar situation where the product range changes according to location, but it doesn't hurt SEO? Thanks in advance for any advice!
Technical SEO | | Nimbus30000 -
Duplicat content affecting SEO Rankings
We have one main site called buypropertyanywhere, it is a database it holds all the data for all our property websites. One of our most popular sites is housesalesbulgaria, which takes the data from buypropertyanywhere in regards to bulgarian property and display it. The same with housesalesturkey it takes the data in regards to turkish property and display it. We think because buypropertyanywhere and housesalesbulgaria has the same data it has high duplicate content . We think this is affecting the SEO rankings for housesalesbulgaria. Google is looking at housesalesbulgaria as if a copy of buypropertyanywhere. So therefore should we SEO buypropertyanywhere soley and link it to housesalesbulgaria through the articles and content we put on the site. Thanks in advance for any advice.
Technical SEO | | Feily0 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0 -
How to achieve product extensions in organic serps
I have noticed some interesting changes in how google are returning searches for specific branded products. In this case 'tom ford glasses' position 12 result has three product extensions (see image) This is similar to the product extensions which occasionally occur on adwords. Have you seen this happen and if so any ideas how it all works? TR3nz
Technical SEO | | seanmccauley0 -
Duplicate Page Content and Title for product pages. Is there a way to fix it?
We we're doing pretty good with our SEO, until we added product listing pages. The errors are mostly Duplicate Page Content/Title. e.g. Title: Masterpet | New Zealand Products MasterPet Product page1 MasterPet Product page2 Because the list of products are displayed on several pages, the crawler detects that these two URLs have the same title. From 0 Errors two weeks ago, to 14k+ errors. Is this something we could fix or bother fixing? Will our SERP ranking suffer because of this? Hoping someone could shed some light on this issue. Thanks.
Technical SEO | | Peter.Huxley590