Location specific services pages
-
Hi guys,
I'm working with a client who would has offices in two cities in Australia, and they provide a certain service to both cities. They would like to rank for keyword phrase for the service for both cities.
E.g. Window Cleaning Brisbane, Window Cleaning Darwin.
I strongly believe in focusing on relevance and visitor experience first, rather than ham-fistedly trying to rank for those phrases. Having said that, I'm thinking of creating two pages for those phrases as a sub-page to the service itself, with the title of those pages containing the geographically specific phrases. E.g.:
- Window Cleaning
- -->Window Cleaning Brisbane
- -->Window Cleaning Darwin
The pages would highlight the 'reach' of the service in the two cities, as well as some specific information such as the history of both offices, any distinctions between the services provided, the teams at both locations, and so forth.
I feel that although this seems like a valid reason for doing this, I may be overlooking something.
What do you guys think?
-
Nice article ! But if I'm right a "Landing City Page" Is a page where you
- Write down all your info linked to the locality (phone, adress)
- Write down a new content link to the service
- Display it in a blog or other place where you can give more local information
Am i right ?
-
Hi Carlo,
This is just fine. What you are doing is creating a type of content typically referred to as city landing pages. It sounds like this may be a bit of new concept to you, so I would like to share a guide with you that I wrote a few months back that digs deeply into this topic and has received quite a bit of positive feedback in the Local SEO sphere:
The Nitty Gritty of City Landing Pages
I hope you will find this helpful as you brainstorm the types of content you can develop in scenarios like this one. Best of luck!
-
Hello !
David and Karl are right on it. I would personally work on a unique website. You can get specific pages per cites (as long as it's not the same with just different names) or you can make some blog post focus on each city problematic
Good luck !
-
It's all about relevance so as long as the is a purpose to each page then there is no harm in creating a page for each city. Make sure you do your Google Places listings for both (if there is an office for each) as well as that will give you some extra visibility. As David said, just be careful with the content to make sure it is completely different for each page.
-
I see no harm in doing this as long as the content on both the pages is different and relevant to the type of audiences in both the target locations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Soft 404s due to Custom 404 page?
Hi all, We have noticed recently soft 404s are increasing day by day; which are landing on our custom 404 page created a month back. Other 404 pages are NOT landing on custom 404 page. Does this custom 404 page hurting us by causing an increase in soft 404s? Our CMS is WordPress. Thanks
Web Design | | vtmoz0 -
Website Home page suddenly disappeared after changing Hosting
HI All, My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks
Web Design | | Verve-Innovation0 -
Dedicated landing pages vs responsive web design
I've been doing some research into web design and page layout as my company is considering a re-design. However, we have come to an argument around responsive webdesign vs SEO. The argument is around me (SEO specialist) arguing that I want dedicated pages for all my content as it's good for SEO since it focuses keywords and content properly, and it still adheres to good user journeys (providing it's done correctly), and my web designer arguing that mobile traffic is on the rise (which it is I know) so we should have more content under 1 URL and use responsive web design so that users can just scroll through content instead of having to keep be direct to different pages. What do I do... I can't find any blogs, questions, or whiteboards that really touches on this topic, so can anyone advise me on whether I should: Create dedicated landing pages for each bit of content which is good for SEO and taking users on a journey around my site OR All content that is relative to a landing page, put all under that one URL (e.g. "About us" may have info on the company, our team, our history, careers) and allow people to scroll down what could be a very long page on any device, but may effect SEO as I can't focus keywords/content under one URL properly, so it may effect rankings. Any advice SEO and user experience whizzes out there?
Web Design | | blackboxideas0 -
Wordpress: Pages vs Posts vs Portfolio
Hi All, I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress. My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio. Static PAGE
Web Design | | Mark_Ch
Static one off content.
No tags, categories or archived Posts
content entries, which is listed in reverse chronological order.
Update post entry to maintain overall freshness of your website.
tags, categories & archived Portfolio
????? Question What are the benefits of a portfolio page over Static Pages & Posts When creating feature rich articles should i use static pages, posts or portfolio. Thanks Mark0 -
301 forwarding during site migration problem - several url versions of the same page....
Hello, I'm migrating from an old site to a new site, and 301 forwarding many of the pages... My key problem is this I'm seeing www.website.com/ indexed in SE and www.website.com/default.aspx in showing as URL when I'm on homepage - should I simply 301 forward both of these? Then for several internal pages there are 2/3 versions of each page indexed. Canonicalization issues. Again, I'm wondering whether I should 301 forward each URL even if there are several different indexed URLs for the same page? Your advice will be welcome! Thanks in advance - Luke
Web Design | | McTaggart0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
Joomla ( title page override not working properly ) any techy guys out there
Hey Mozzers I am having some problems with joomla. I have tried many support forums and since everyone is in the same field as me, i thought this would be a great place to ask this question. I am working with joomla 2.5 and After i have turn on my search engine friendly configuration, you can override the ( alias ) of the page by providing page display options for title tag. so i turned on the SEF in global config and turn on the mod-rewrite and made sure my htaccess file was not txt. But i am having some problems with this.
Web Design | | BizDetox
On some pages the page display option for the _browser page title _works and on some it does. On the pages it doesnt it is pulling the information of the Alias. ( which is common with most site )
Why is it doing this You can check out the pages yourself Here is a page with it not working
http://tungstengem.com/mens-wedding-bands and here is a page with it working
http://tungstengem.com/mens-wedding-...-bands-for-men Also for my homepage when i didnt have my Apach rewrite it show the index.php and i was able to ad an alias to it. Now the Alias for the home page is not working0 -
Website Blog causes duplicate pages
Hello, I added a blog to my website, which is hosted at weebly. I was told this would drive traffic but I have actually fallen way, way down in Alexa rankings. When I ran a campaign here, the results show over a 100 errors, all to do with the website blog. It states they are duplicate pages and titles. I dont see a way to rename the pages. Am I better off getting rid of the blog? Thanks
Web Design | | Gardengirl0