Youtube Optimization Guide please?
-
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well.
Are there any other best practices I should know about?
Thanks,
James -
Hi James,
As far as I'm concerned, this remains the best and most comprehensive post on the topic that i've seen despite being a few years old
http://www.distilled.net/blog/social-media/youtube/youtube-seo/
However, the TL:DR is...
- Description length doesn't really matter, but I'd try to keep it punchy so no more than a few sentences. Include a naked url link in there if you like in order to drive a bit of traffic
- Keywords at the start of the title seems to help. Keep the title normal Page Title length, so... 70 characters ish max
- Make sure you upload a closed caption file (which will be read as akin to page copy for the video)
- Tags do seem to help, so include any that you care about
- Most important thing when optimising for YouTube is actually driving retained views. Make sure people watch the video all the way to the end and don't drop out early on.
- Embeds of the videos count kinda like links and, assuming they drive quality views, they will also help increase your rankings.
-
Hi James,
I've highlighted some resources below addressing this topic. The standard format is 120 Characters for the video title and 1000 characters for the description
There was a cool post recently on Clickz regarding this topic. Link available here
You Tube Ranking Factors - Whiteboard Friday
Cheers,
SEO5
-
-
James, you should use 65-70 characters for the title and 2 or 3 sentences for the description.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
My 40 year old, well established business has a brand name that I think is hurting my SEO. Need advice please.
Our business brand name has words in it which when we were using it as our domain name, was a) bad for our SEO and b) got our emails marked as spam in our client's inboxes. This was not a problem when we first got online, years ago. It eventually became problematic, but we didn't realize it for some time. When we realized the issue, we simply changed our domain name to something more SEO friendly, using exact match keywords. This was fine for a while, but eventually, algorithms changed again, and now with Google putting an emphasis on Brand Names and not looking as kindly on exact match keyword type domains, we are again at a place where we don't know what to do. We can't change our brand name. I don't want to post our real name or business here, but I will give an example. Brand Name: Living Free Travel The Issue: "Free Travel" gets blocked by spam filters, gets us useless traffic from people looking for free travel (which makes out bounce rates very high), gets our domain blacklisted. The Solution: travel2europe.com is the website of Living Free Travel The New Issue: travel2europe.com is not our brand, and probably doesn't look like one to Google, especially since on our site, travel2europe.com is never really mentioned because it is only our domain, not our brand. "Living Free Travel" is generally the anchor text for travel2europe.com wherever we are linked to. We assume this mismatch is problematic for us in ways we don't even know. Are we screwed? Need advice, please. THANK YOU.
Branding | | benenjerry0 -
.land extension or .com extension? Please help!
hi, its me again. I bought 2 domains for my new site I want to build. My keyword is: "BabyHazelGames" babyhazelgames.land ( for me it sounded like "the land of baby hazel" etc ) PlayHazel.com ( short .com domain, still says what the sites about ) If u check first page for this keyword u see most of the sites are EMD-s or filler partial EMD ( on .com-s)Someone told me to buy a EMD since I fight with EMD-s on first page, and its the only way I have a chance! I bought The games license, theme license and all of these. That was alot of money, and I dont want to put all my money and work on the wrong domain name. Please help me decide between these 2; Thanks!
Branding | | Catinas970 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0 -
Search volumes in YouTube
Hello fellow Mozzers! I just wondered if there was any way of finding out what terms / videos people are searching YouTube for in the same way as getting rough traffic numbers using the AdWords Keyword Suggestion tool? Or even a trends-type tool to give rough indicators as to which terms are currently more popular than others. And what people's opinions are on whether to go after terms that people are frequently putting into YouTube, or terms that are popular in general and hope your video appears in the universal search? Cheers guys, Nick.
Branding | | themegroup0 -
Google Places, Optimization when in the Suburb of a Metroplex?
A client's business just recently changed addresses. Even though they are physically less than a mile from the previous location, the city has changed. This has resulted in our Google Places results dissappearing (no surprise). What is the best practice for people searching for <product><metroplex-primary-city>to still get our Google Places result, even though we are technically in a suburb of this metroplex?</metroplex-primary-city></product> Already added the primary city name to the description. What else can I do?
Branding | | networkelites0 -
Video's Pros and Cons - YouTube vs My website or both?
This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg
Branding | | AndreVanKets0
