SERPS showing wrong page
-
Hi there,
searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish -
http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems
The page that should be returned for that search is -
http://www.compoundsecurity.co.uk/security-equipment
The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links.
Could some kind soul tell me what i am doing wrong please?
Thank you
Si
-
I do not understand why you "shouldn't change urls." Yes, you can, you just have to do it correctly. Afterward, you need to insure the new is canonicalized, etc.
Honestly, I am going to say something and it has the potential to be controversial: Beware taking SEO advice from a webmaster. That is one of the reasons several years ago we went into web dev and design. I got tired of trying to show people how to improve their rankings and business only to be shot down by someone who knows little of SEO.That is all, IMO.
Best
-
Rock on Robert!!!!
THank you very much for your reply. I had discussed changing the URL but our webmaster said you shouldn't change URLs. What's the downside to that?
In actual fact i have very little idea of what i am doing. I'm 48 and not involved in SEO at all. I have just got sooo fed up of paying £500 ($750) per day for SEO services that produce no results, so i am on a fast learning curve.
All advice is appreciated.
Oh, and the links to the home page happened organically with no involvement by us. Just a very controversial product lol.
-
Daddy Smurf,
I like your question because I spent a lot of time asking the same one over the years. When I do a search in Google.co.uk, for wireless alarms, I get you with the "wrong" url at 36th (see I helped move you up! and when I search same for security systems, I get you at Number 1 and you have sitelinks showing, so good job in a tough vertical. (The search was done using incognito in chrome and screenshot attached).
Kevin makes a great point re the url (I think you really need wireless alarms in there since that is the query you want to rank for.) When I look at the page, I see opening content around types of wireless alarms without ever saying they are that. Yes it is in the H1, but I think that first paragraph needs it in the body content. Also, you are selling products and that presents the opportunity to utilize markup for products and or reviews on these which again would help you rank. I did a cursory check and say none on this page.
My experience tells me to use every possible advantage available except when there is a business reason not to. If you want to rank for wireless alarms in the way you are for security systems, get as aggressive as you were for that in the beginning and you will make it. You did not get where you are by being dumb, it is obvious you know what you are doing. My biggest enemy is complacency and I try to stay ever aware of that. I hope this helps you out.
Best,
-
Often times this happens (especially for a legacy page that has been around awhile and you introduce a new landing page). Over time, Google may feel that the other landing page is better for that query and move it up.
Looking just at the url "Alarms" is in the url for the first one and not the second (I know security isn't in the first one). So the url could be better optimized. Also, did you look at the link profile on both links and see if you can see something?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Is there a way to map your on-page SEO changes with the organic growth?
Hi Mozzers, I was just wondering if there's a way we can map our on-page SEO changes with the increase/decrease in organic traffic. For instance, I introduced brand pages' link the product page breadcrumbs and suddenly organic traffic for my brand pages increase from X to 2X in 1 couple of weeks. Now, this can be because of this breadcrumb change purely or because of some algorithm update or may be, bots started finding the content interesting and hence, started ranking them up (in case the brand pages were launched recently). So, you can't say which change should be mapped to what increase/decrease in organic traffic. Or, is there a way to map this?
Reporting & Analytics | | _nitman0 -
Google Analytics Set-Up for site with both http & https pages
We have a client that migrated to https last September. The site uses canonicals pointing to the https version. The client IT team is reluctant to put 301 redirects from the non-secure to the secure and we are not sure why they object. We ran a screaming frog report and it is showing both URLs for the same page (http and https). The non-secure version has a canonical pointing to the secure version. For every secure page there is a non-secure version in ScreamingFrog so Google must be ignoring the canonical and still indexing the page however, when we run a site: we see that most URLs are the secure version. At that time we did not change the Google Analytics setup option to use: "https" instead of "http" BUT GA appears to be recording data correctly. Yesterday we set up a new profile and selected "https" but our question is: Does the GAnalytics http/https version make a difference if so, what difference is it?
Reporting & Analytics | | RosemaryB1 -
Why am I showing a difference in Goal completion for Adwords and Analytics?
I have conversion tracking setup for Adwords and Goal tracking setup in Analytics. There is a large discrepancy between the two. Anyone have any ideas?
Reporting & Analytics | | EcommerceSite0 -
Show item status in GA - LIve vs sold vs unsold
Hi guys, I am working with SEO for an auction site with B2C and C2C. (similar to eBay) All item\products on our page have an unique url. The auction can last from hours to weeks.
Reporting & Analytics | | helgeolaussen
When the item is live, sold or (finished but)unsold it still has the same url.
So when I take a look at SEO traffic to items in Google Analytics, I can't tell if the item was live, sold or unsold at the time the user landed on the page. Which makes it diffucult to analyse the traffic. Is there anyway I can make GA show the status of the item for the time user landed on it? Best regards, Ceran0 -
Major practices which helps to index pages by google.
Actually, We have submitted more than 100 pages in to google through xml sitemap. But, we see in that 75% of the pages where indexed by google. Note : Excluding the duplicate pages
Reporting & Analytics | | Webworld_Norway0 -
Analytics, Traffic and Rankings. Something is wrong, can you answer it? ;-)
So I've been monitoring analytics to see where our clients are ranking for terms that have brought visitors to the site over the last month to find that the website isnt ranking in the top 100 for that keyword. What are your thoughts on this? Why do you think this could happen? One of the keywords has brough over 700 visitors in the last month yet is not in the top 100 for this term. I've also looked Google Webmaster Tools and have found that the exact same term hasn't had 700 impressions let alone 700 click throughs! Weird! Cheers, Sean
Reporting & Analytics | | 0111001101100100