Content Marketing: What to say when calling prospects
-
Hello,
We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?
If so, can you give me some pointers as what to say?
Thanks
-
Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.
-
This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.
But I don't know if these general customer service phone numbers will be useful.
Does that change your response?
-
I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.
-
you miss 100% of the shots you don't take
That's true.
If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great. But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.
-
True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!
.
-
Would it be a good idea to call them?
When people call me about this kind of stuff I am usually not very nice to them.
Just being honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where would we get the most bang for the buck? Fresh Content, Internal Links, or Schemas & Metatags
We cannot change the content on our website.And we have a lot of it. Where would we get the most bang for our buck: Adding lots of fresh content; Linking Content Internally in ways that make the relationship between the content more clear; Creating schemas and metatags for the content. Or something else that we haven't thought of. Our content is not really conducive to social. It is legal information. We have a Domain Authority of 61 / 100 Your help and experience is appreciated.
Link Building | | SamD12340 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
Anyone used this service before? - Organic Content Distribution
I was pitched today by a "content syndication network" that claims to be able to syndicate across 200 "local news" sites along with syndicate the content to the editors and writers social sites, along with the publisher social sites for a flat fee. Just like a MarketWire.com service but NOT for press releases. For articles. The company offering this is www.befirstinc.com. Need to vett them out and make sure this is not a FTC nor Google Quality Guidelines violation for SEO purposes.
Link Building | | Aviatech0 -
Curating Content. used to avoid, but now i'm having second thoughts
It's really hitting me now, because content curating is extremely common in a lot of other forms of media. I always avoided it because I didn't know the extent of any negatives that I might see from the search engines (duplicate content). Does anybody else curate content for their blogs? The main problem that I am having is that I just don't have enough time to publish the amount of content that I need. Outsourcing is the best alternative, and quite frankly, unless your high school English teacher needs extra money, it really isn't a very good one. Basically, i'm looking at content curating as a really good way to publish a lot of content, on more topics, a lot easier. What extent do you consider reasonable? How do you go about creating your content? What would you say is the easiest way to create content efficiently?
Link Building | | TylerAbernethy0 -
Do people think it is worth setting up a twylah.com page? Does it have value in adding link juice and content from our tweets?
I have seen the site www.twylah.com which produces a permanent page of your tweets for your fans or search engines to see. Has anyone experimented with this, and does it provide benefits, or is it just another distraction I should stear clear off. Any advice, thoughts or discussion appreciated.
Link Building | | Tizzet0 -
Companies Copy Content with links
One of our customers has been getting a whole bunch of really relevant links recently as many of his competitors are actually going to his site copying the text from his page and forgetting to remove the links that are within the text. Its amazing we have links from major UK providers of his products totally for free. This is where linking to the actual page itself is coming into play and we are gaining good back links. Has anyone else experienced this before ?
Link Building | | onlinemediadirect0 -
Marketing URLs - best practices
Hi, We do have a consistent url structure like http://www.company.com/productname-london
Link Building | | ecnic
http://www.company.com/productname-auckland
etc. Now marketing wants to include each URL in our yearly printed catalogue.
Out of marketing reasons (I agree with that), they think the URLs are too long and should be for example: http://www.company/london
http://www.company/auckland
etc. Our brochure is very important for direct customers and we have a target group that actively uses the internet and social media and therefore will pick up these links. Even if we do correct redirects in the background - couldn't we have the problem
that we have a double set of urls? What do you think about that?0