Does having a link in a clear advertising area diminish the value?
-
We were pleasantly surprised when a new skateboarding magazine/blog popped up recently. We have a good working relationship with the guys who run the site and they dropped our logo and a link to our site on the home page of their blog.
As a national skateboarding retailer, this is the kind of site we would naturally show up on with link, logo, content, etc. So we feel we gained a highly relevant, potentially valuable link. One question came up, however: by being linked to in an area that's clearly designated for advertisers, is our potential link value diminished?
See the site and our placement here (rt column, Tactics logo):http://www.curbcutmag.com/
Curious what some of you think.
-
I'm not aware of the actual effect of allowing link juice for banner ad links, but I assume Google is figuring out ways to devalue those links if they haven't already! If it's paid..I'd just add the nofollow to be safe!
-
Great reminder Ricky, if you are getting paid, then disclose and no-follow. Thanks Ricky
-
-
Thank you, Vadim. We appreciate you taking a few minutes to share your perspective.
-
Hi Jeremy
Congrats on a great link and a great placement. I would question your comment that its in an area that is clearly designated for advertisers, even thought the right column has been used many times for ads. There is nothing that tells google it is in a place for an ad. Also you do have the benefit of attracting young population who are not so familiar with ad tactics and just see it as a great link to great products, that the magazine endorses.
In some ways getting a link that takes so much of website real estate on a nice layout. Your link is in a great position. And its a followed link. Plus the link is actually in a sidebar which is used in post of their pages so your link is not just on the homepage it is as good as getting a footer link that applies to all pages
Again congrats, and hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink value of 9Slides.com link
I got a backlink from http://www.9slides.com (site like slideshare) which is cool but I'm trying to compare its worth vs a link from slideshare. It is extra work to create content in slide + video format and its DA is lower- are there any positives I'm missing? Has anyone analyzed this site, any suggestions?
Image & Video Optimization | | seopc0 -
Best Way to Replace Lost Links
We found a particular client that was using a 3rd party backlinker to build links (they were outsourced). The backlinks appeared to be low quality, just basic text and no substantial content surrounding it, usually like a forum profile. The backlinker was swapped out. However, we've been suffering from a big loss of links. We anticipated that quite a few of the links the previous crew were managing would be lost, however, we've lost over 1500. Some of that is due to the former SEO company using sitesays.com as part of their strategy. That site has since removed all listings/links because they were hit by recent algorithm changes. Every week GWT has fewer and fewer links coming from that site. We expect this to continue until GWT has removed all links from that site. We are also losing ground (quickly) on local rankings too. We believe this is due to the high number of links lost. What is best practice when building links to counter this issue? Is there anything that can be done to stem the link purge and, if possible, gain ground on rankings again?
Image & Video Optimization | | AaronHenry0 -
When do I use no-follow links to interlink on my own site?
Hi Mozzers, When would I ever want to use no-follow links when interlinking pages on my site? The more authority being passed around, the better, right? Does it save or conserve page rank / authority from being transferred to pages you don't necessarily need it on? Thanks!
Image & Video Optimization | | Travis-W0 -
Citation building for service area businesses?
Hi Mozzers, Just recently came up with a situation where a business has a service area, but no address that would be displayed. Can you do citation building for a service area business like this, and if so, how? Would you just use the (otherwise hidden in Places) address? Thanks!
Image & Video Optimization | | TechWyse4 -
Tips for local link building?
Hello Mozzers, Working on a site that has locations around the country and is targeting words like "city name+long tail keyword". They're fairly well optimized on-site, so we're working on recommending localized content but could use some advice for link building. Beyond Google places, what have you guys seen that works?
Image & Video Optimization | | RiseSEO0 -
Link from youtube
Does uploading our video to youtube, with link pointing back to our site, is counted as backlink to our site ?
Image & Video Optimization | | seoug_20050 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
Google Maps Service Areas
Hi, is there a limit on the number of service areas I can choose for my Google place/map listing.? For optimization purposes should I include the whole state, or each specific city. My keyword for google maps is not very competitive and I want to cover a few different states , I have the time to put specific cities just not sure if there is a restriction on number of service areas. Cheers
Image & Video Optimization | | pablogalante0