Mobile header and Schema Tags
-
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets.
Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
-
Hi Edward,
Schema tags are intended to a) indicate with more granularity what a given element is on a page (e.g. 'review', 'recipe', 'video file', etc.), and b) this information can sometimes be used by Google for rich snippets in the SERPs. So whether you need to include these tags in the mobile version of your header will depend on what they are describing. If the code for the header is different for the desktop and mobile versions, but you do have the same element and you do want the schema tags to be there, you'll need to include them; if the element which you're marking up in the desktop header isn't present in the mobile header, don't include them.
There aren't currently (to my knowledge) specific Schema tags which indicate a 'mobile site'. (The ones that Robert mentioned seem to be for marking up a page featuring a mobile app). If you had a separate URL for mobile visitors, such as m.domain.com, you would need a mobile 'rel=canonical' tag to avoid duplicate content but that doesn't sound like it's the case for your site.
It sounds to me like you're using dynamic serving, rather than a pure responsive design. (pure responsive only changes the CSS whereas dynamic serving keeps the same URL but serves up different HTML based on user agent). If this is the case, you'll also want to include a vary HTTP header based on user agent. (the Google guidelines for how to do this are here.) This indicates to Google that you are serving a different HTML based on user agent, and not cloaking.
Hope that helps!
-
Given what you have here, the schema should be added to the mobile.
Best
-
Sorry if this wasn't clear.. there is a different version of the header which is pulled in for the mobile version. The structure and contents of the desktop header was too complicated to use on a mobile, the client didn't want to amend the design of the desktop site. Only the header section is different, everything else is the same code.
-
Edward,
When you say you made the site responsive and you serve a different version for mobile and tablets, I have to say I am confused. Are you stating that you made a site responsive, and you are serving a site that is different for mobile/tablet? My first thought is why make the site responsive if you are going to serve a mobile site?
For mobile there is schema that you should use (again, I am assuming you are serving two versions).
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Categories VS Tag Duplicate Content
Hello Moz community, I have a question about categories and tags . Our customer www.elshow.pe just had a redesign of its website. We use the same categories listed before . The only change was that two sub categories were added ( these sub-categories were popular tags before ) .Then now I have 2 URL's covering the same content: The first is the URL of the subcategory : www.elshow.pe/realitys/combate/ The second is the URL that is generated by the tag "combate" that is www.elshow.pe/noticias/combate/ I have the same with the second sub category: "Esto es guerra" www.elshow.pe/realitys/esto-es-guerra/ www.elshow.pe/noticias/esto-es-guerra/ The problem is when I search the keyword "combate" in my country (Perú), the URL that positions is the tag URL in 1st page. But, when I search for "esto es guerra" the URL that positions is the **sub category **in the second page. I also check in OSE both links and sub categories goes better than tags. So what do you guys recommend for this? 301 redirect? canonicals? Any coment is welcome. Thanks a lot for your time. Italo,
Technical SEO | | neoconsulting
@italominano WmzlklG.png 1RKcoX8.png0 -
Brand page meta tag
I have around 100 brands on my website (with 100 different pages.) Please suggest me best way to create meta tags for all brand pages.
Technical SEO | | Obbserv0 -
Wordpress: Tags generate duplicate Content - just delete the tags!?
Asking people, they say tags are bad and spamy and as I can see they generate all my duplicate page content issues. So the big question is, why Google very often prefers to show in SERPS these Tag-URLS... so it can't be too bad! :)))? Then after some research I found the "Term Optimizer" on Yoast.com ... that should help exactly with this problem but it seems not to be available anymore? So may be there another plugin that can help... or just delete all tags from my blog? and install permanent redirects?
Technical SEO | | inlinear
Is this the solution?0 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Mobile Theme Switching
Hi - wondering what one should do with a mobile theme in relationship to Google. We are using wordpress and then a plugin that detects whether or not the user is on a mobile device. Should you no-follow the mobile theme since it is effectively the same content as the main site? Or just leave it be and not worry about it. Thanks!
Technical SEO | | leeg0 -
Does creating a mobile site in html5 create duplicate content?
We are creating a mobile site in html5 to serve smartphones only. On a seperate domain, m.example.com. From what I have read Google treats smartphones as desktops due to thier advanced web browser capabilities. So no need to bother with googlebot.mobile right? Googlebot should index the site once I create a normal sitemap.xml. My concern is that the mobile site pulls the same content as the main site which is already indexed. Would this not create duplicate content?
Technical SEO | | sfseo0 -
Canonical tag in preferred and duplicate page
Hi, I have a super spiffy (not) CMS that tends to create some pages at the root level of the site (not where I want it) i.e. www.site.com/page.htm as well as the desired location i.e. www.site.com/category/keyword/page.htm . Now obviously a canonical tag inserted into the URL at the undesired location would be the best option, however the source code is exactly the same for both pages (can’t change this) i.e. if I put the canonical tag that reads www.site.com/category/keyword/page.htm"/> it will appear in the head section of both pages, the desired URL and the non desired URL. Will a canonical tag inserted into the head section of a the preferred URL directing the search engine spiders pretty much to itself cause more grieft than the solution it offers re duplicate content ? Marc
Technical SEO | | NRMA0