Mobile header and Schema Tags
-
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets.
Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
-
Hi Edward,
Schema tags are intended to a) indicate with more granularity what a given element is on a page (e.g. 'review', 'recipe', 'video file', etc.), and b) this information can sometimes be used by Google for rich snippets in the SERPs. So whether you need to include these tags in the mobile version of your header will depend on what they are describing. If the code for the header is different for the desktop and mobile versions, but you do have the same element and you do want the schema tags to be there, you'll need to include them; if the element which you're marking up in the desktop header isn't present in the mobile header, don't include them.
There aren't currently (to my knowledge) specific Schema tags which indicate a 'mobile site'. (The ones that Robert mentioned seem to be for marking up a page featuring a mobile app). If you had a separate URL for mobile visitors, such as m.domain.com, you would need a mobile 'rel=canonical' tag to avoid duplicate content but that doesn't sound like it's the case for your site.
It sounds to me like you're using dynamic serving, rather than a pure responsive design. (pure responsive only changes the CSS whereas dynamic serving keeps the same URL but serves up different HTML based on user agent). If this is the case, you'll also want to include a vary HTTP header based on user agent. (the Google guidelines for how to do this are here.) This indicates to Google that you are serving a different HTML based on user agent, and not cloaking.
Hope that helps!
-
Given what you have here, the schema should be added to the mobile.
Best
-
Sorry if this wasn't clear.. there is a different version of the header which is pulled in for the mobile version. The structure and contents of the desktop header was too complicated to use on a mobile, the client didn't want to amend the design of the desktop site. Only the header section is different, everything else is the same code.
-
Edward,
When you say you made the site responsive and you serve a different version for mobile and tablets, I have to say I am confused. Are you stating that you made a site responsive, and you are serving a site that is different for mobile/tablet? My first thought is why make the site responsive if you are going to serve a mobile site?
For mobile there is schema that you should use (again, I am assuming you are serving two versions).
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Categories VS Tag Duplicate Content
Hello Moz community, I have a question about categories and tags . Our customer www.elshow.pe just had a redesign of its website. We use the same categories listed before . The only change was that two sub categories were added ( these sub-categories were popular tags before ) .Then now I have 2 URL's covering the same content: The first is the URL of the subcategory : www.elshow.pe/realitys/combate/ The second is the URL that is generated by the tag "combate" that is www.elshow.pe/noticias/combate/ I have the same with the second sub category: "Esto es guerra" www.elshow.pe/realitys/esto-es-guerra/ www.elshow.pe/noticias/esto-es-guerra/ The problem is when I search the keyword "combate" in my country (Perú), the URL that positions is the tag URL in 1st page. But, when I search for "esto es guerra" the URL that positions is the **sub category **in the second page. I also check in OSE both links and sub categories goes better than tags. So what do you guys recommend for this? 301 redirect? canonicals? Any coment is welcome. Thanks a lot for your time. Italo,
Technical SEO | | neoconsulting
@italominano WmzlklG.png 1RKcoX8.png0 -
Canonical tag in the Michael Torbert SEO plugin
I am confused about a canonical tag that appears in the header section of a site that uses the WordPress All in One SEO plugin by Michael Torbert. That is a very popular one. It says, I thought that telling Google that a page is canonical means "Don't index this one, it is not the primary page." But in fact, this is the primary page because when you go to www.xquisitevents.com it redirects to xquisitevents.com. Is this done properly or not? Ditto for all the other pages, i.e. xquisitevents.com/about-us has a canonical tag in the wordpress plugin, etc. Which is the real primary page? And does the primary page correctly have the canonical tag in the plugin?
Technical SEO | | BridgetGibbons0 -
Duplicate Title Tags
Hi, Are these 2 title tags different enough? Notice only the 's' on Templates is switched <colgroup><col width="559"></colgroup>
Technical SEO | | Studio33
| Invoice Templates | Invoice Template | invoicing Software | Invoice Software Invoice Template | Invoice Templates | invoicing Software | Invoice Software | Thanks0 -
Index inactive mobile site?
Hi, I have a question wrt Mobile version of a site. Previously, we had a mobile site which is no longer active and there are possibilities of resurrecting it in future, so we have a 302 redirect which points to the homepage (desktop version). Currently, the mobile site is indexed by the search engines. To avoid the duplicate content issue, is it recommended to use robots.txt and block the spiders from mobile content or apply 301 redirect until the mobile site is up and running, OR continue with the 302 redirect. Any suggestions will be helpful. Thanks,
Technical SEO | | RaksG0 -
Should I use these Meta Tags or Remove it?
Hi, I have a lot of older pages that I am cleaning up older pages, and I see that I have <title>Actual Title</title> (I understand the importance of this tag.) (I have some text in this meta tag on a lot of pages, sometimes matching my title tag exactly but in some cases I treated it like a mini description. Should I remove the on my pages, or keep it and make sure it is the exact as the main Title Tag. -------- Question about meta tag #2. I have heard rumors that the keywords tag should be removed. example: Thanks in advance! Force7
Technical SEO | | Force70 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Schema.org for ecommerce
Hello, Has anyone got any experiences of using schema mark-up on an ecommerce site? If so, what has been the outcome since doing in? I am just wondering if it is worth marking up our products with the full product set of schemas and what the impact would be?
Technical SEO | | RikkiD220