Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
-
Hi there
I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc).
Thanks
Sarah
-
Hi Martijn
Thanks for your response. So, it's a one-time result for each crawl? Doesn't seem very reliable to me...
-
Hi Sarah,
If you are seeing a discrepancy between where Moz says you are ranking vs what you are seeing when you perform a search, it is because Moz tries to represent the ranking "most" users would see.
Here are some factors that can cause discrepancies found at Moz.com/Help:
Why do the rankings in SEOmoz not match what I see in Google?
Great question! Although there is never one “right” ranking for any keyword, SEOmoz tries to represent the ranking results that “most” users will see. If you see wildly different results from your search engine compared to your Ranking Report, it could be because of the following reasons:-
Personalization – Most search engines will personalize your results based on your search history. Make sure you are logged out when performing a search. For Google, try adding &pws=0 to the end of your query string.
For example, if you searched for “SEO” the URL in Google would look like google.com/search?q=SEO. To turn off personalization, append &pws=0 to the end, so it would look like google.com/search?q=SEO&pws=0.
-
Geographic Bias – Search engines also customize results based on location. This means users in one city often see very different results than users in another location.
-
Latency – Rankings can change between the time we retrieve them and the day when they are viewed.
-
“www” vs. non-“www” Subdomains – The Web App is subdomain specific, meaning it only tracks rankings for the specific subdomain you track. So if you enter “example.com” as your subdomain, but “www.subdomain.com” is what ranks in the search results, this ranking won’t appear in your rankings report. This also might indicate a problem with canonicalization or duplicate content.
If you set your campaign up on the wrong subdomain, the only way to correct it is to start a new campaign. You can either archive or delete your old campaign, or choose to keep it running if you have enough campaign slots available.
Hope this helps.
Mike
-
-
Hi Sarah,
No, it's the position that the Moz crawlers found your keyword for on the search engine result page. So it's not an average.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research: Page Authority and Keyword Difficulty
A speaker at a conference suggested using your Page Authority (of home page) number as a benchmark in keyword research to compare against keyword difficulty number. So if you had a Page Authority score of 60, you would look for keywords with a difficulty of under 60 (using the MOZ metrics for keyword difficulty). Has anyone used these metrics in this way? Any success?
Moz Pro | | BLRmedia0 -
How can I limit the impact of Google's mobile friendly updates on keyword rankings?
Hi everyone, I have a client on a monthly SEO package that is taking a hard hit in the rankings as their website is not mobile friendly. We are currently building a new website for them that will be fully responsive, but face the predicament of how to keep the current site performing relatively well in the rankings in the meantime. The site is generally well optimised and we always follow SEO best practices, so we've hit a bit of a stumbling block as to how to limit any negative impact the mobile friendly updates have on the site. Does anyone have any suggestions for damage limitation? Any help will be greatly appreciated. Thanks.
Moz Pro | | keyzo0 -
How to export keyword list to duplicate for another campaign in Moz?
I've create a couple campaigns (sub-domains) but I want them to largely have the same keywords as my other already create campaigns. How can I bring across these keywords? Export and then import them somehow?
Moz Pro | | BlueLinkERP6 -
Does anyone know why some keyword rankings go from nowhere in the top 50 to ranking 1st to then nowhere in the top 50 in the space of 3 weeks?
SEOMOZ told me to ask the question here because they say their ranking programme now works correctly and the problems I was having before with keywords changing so dramatically, even though nothing had been changed with regards to optmisation, is now to do with google rather than their ranking tool do google really change their algorithms on a weekly basis so that rankings can go up by more than 50 to ranking 1st to then going down by more than 50? Any hints or tips from anyone on I can keep the rankings more consistent (maybe dropping or increasing by one or two places week by week rather than changing by over 50 positions?)
Moz Pro | | KateNZ0 -
Massive Rank Changes in Bing/Yahoo Only - What's up w/ Rank Tracker?
I'll be honest, it's pretty shameful how little attention I give Bing and Yahoo. But something recently caught my eye - I have a client who according to rank tracker is all over the place in yahoo/bing...up 20 positions for some kw's, down 12 for others...meanwhile Google's holding steady, and Google data seems mostly accurate - with one exception of showing 46th position for an exact match branded search that they're #1 for. I know Rank Tracker has been going through some fine tuning, right? I don't manually check Yahoo/Bing - I can't imagine those #'s are accurate though. Am I right to assume it's incorrect data? Just curious, any insight would be much appreciated. Thanks
Moz Pro | | SVmedia0 -
Rank tracker problems
hi, is anyone having problems with rank tracker. I have been trying to use it but it comes up with problems
Moz Pro | | ClaireH-1848861 -
Tracking Keywords
I want to remove keywords to one campaign, but i have several hundred being tracked. Does anyone know if i delete them all, then re-add the ones i want will i loose the ranking history? Thanks
Moz Pro | | ChrisDive0 -
Keyword Difficulty Tool. Why my rank is low?
Keyword Difficulty Tool. Why my rank is lower than competitors even though I have higher numbers? Can somebody help me understand this... take a look at screenshot. http://www.traxnyc.com/images/keyword_difficulty.jpg What should I do to get to number 1 position? Keyword: Hip Hop Jewelry My Website: traxnyc.com
Moz Pro | | DiamondJewelryEmpire0